Propaganda techniques in the media
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Propaganda techniques in the media
Clipart-Microsoft Office XP 2002
Whose voice guides your choice?
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How do you decide who is the best candidate…
Clipart-Microsoft Office XP 2002
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or which is the best toothpaste ?
Clipart-Microsoft Office XP 2002
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Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.
Clipart-Microsoft Office XP 2002
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Are they facts at all, or is the advertiser using propaganda techniques to persuade you?
Clipart-Microsoft Office XP 2002
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What are Propaganda techniques?• Propaganda is designed to
persuade.• Its purpose is to influence
your opinions, emotions, attitudes, or behavior.
• It seeks to “guide your choice.”
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Who uses Propaganda?
•Military•Media•Advertisers•Politicians•You and I
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What are some of the techniques used to persuade us? •Bandwagon
•Name-calling•Testimonial•Glittering Generality•Plain-folks appeal•Transfer•Emotional words•Faulty Reasoning•Fear
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Bandwagon•Everybody is doing this.
•If you want to fit in, you need to “jump on the bandwagon” and do it too.•The implication is that you must JOIN in to FIT in.
Clipart-Microsoft Office XP 2002
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For example:
If the whole world uses this VISA card, you must need one too.
Bank of the World Visa Card-You can use it from Tennessee to
Timbuktu-anywhere you travel in whole
wide world !!
Sign up today at www.bowvisa.com
Clipart-Microsoft Office XP 2002
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Name-calling•A negative word or feeling is attached to an idea, product, or person.
• If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.
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For example:Do we want a mayor who will leave us in debt?
Spending grew 100% under Mayor Moneybags!
Clipart-Microsoft Office XP 2002
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Endorsement/Testimonial
•A famous person endorses an idea, a product, a candidate.
•If someone famous uses this product, believes this idea, or supports this candidate, so should we.
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For example:
If we drink milk we will all be as famous as Milly the model.
Milly the Model asks, “Got Milk?”
Clipart-Microsoft Office XP 2002
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Glittering Generality
•A commonly admired virtue is used to inspire positive feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless are examples of those general terms.
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For example: If you want to be brighter, you’ll support Bill Brite.
Look on the bright side!
Vote for Bill Brite !
Clipart-Microsoft Office XP 2002
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Plain-folks appeal
This idea, product, or person is associated with normal, everyday people and activities.
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For Example: We want a Jim Smith, a mayor who supports the regular American worker.
Vote for SmithClipart-Microsoft Office XP 2002
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Loaded Words/ Emotional words
•Words that leave us with positive feelings are used to describe a product, person, or idea.
•We associate those words and, therefore, those positive feelings with the product.
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For example:
What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love
Clipart-Microsoft Office XP 2002
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How do we make sure that we are making informed choices,
instead of allowing others to sway us in our decision-making?
Clipart-Microsoft Office XP 2002
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We make our own choices when …•We read and listen to reliable sources,
•We watch for combinations of truths and lies,
•We check for hidden messages,
•We watch for use of propaganda techniques,
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and, most importantly,
www.scottish.parliament.uk/ educationservice
WHEN WE LISTEN TO OUR OWN VOICES !