Propaganda Techniques. Same Picture – Different Feeling Evoked? The Media is Powerful.
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Transcript of Propaganda Techniques. Same Picture – Different Feeling Evoked? The Media is Powerful.
![Page 1: Propaganda Techniques. Same Picture – Different Feeling Evoked? The Media is Powerful.](https://reader030.fdocuments.us/reader030/viewer/2022032600/56649dc05503460f94ab4c3b/html5/thumbnails/1.jpg)
Propaganda Techniques
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Same Picture – Different Feeling Evoked?
The Media is Powerful
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Propaganda Techniques
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What is propaganda?
• Propaganda is a way of manipulating people using images and words to achieve a desired affect or outcome.
• Propaganda can cloud reality and get in the way of clear and honest thinking.
• As consumers of media, you should be informed of the techniques advertisers use to gain favor with you– sometimes without you even realizing it!
Advertising = Persuasion
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Common Forms of Propaganda
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Bandwagon
• This technique is contrived peer pressure: no one wants to be left out or behind.
Example:
Hop on the bandwagon or else you don’t fit in!
Everyone is doing it, so you should, too!
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Bandwagon in Politics
What words in this advertisement suggest the bandwagon appeal?
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Bandwagon in Advertisements
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Slogans• A slogan is a catchword or phrase loaded with
emotion and goodwill.• Slogans are a type of oversimplification- an
entire product /viewpoint is boiled down to just a single sentence.
• Slogans are usually clever and easy to remember so that consumers remember the product or message.
What are some memorable slogans ?
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Famous Slogans• “Yes we can!” (Obama Campaign) • “Remember the Alamo.”• “Just do it.” (Nike) • “Keeps going and going and going…” (Energizer) • “Maybe she's born with it - maybe it's Maybelline.”• "Silly Rabbit, Trix are for Kids" • “Snap, Crackle, and Pop” (Rice Krispies) • “They’re grrrreat!” (Frosted Flakes) • “Ford is the Best in Texas.”• “Only you can prevent forest fires.” • “An Army of one.”
How are slogans used in Animal Farm?
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Emotional Appeals
• Advertisers use emotional appeals to play on common human triggers.
• Advertisements can tug on feelings of happiness, anger, guilt, nostalgia, sadness, humor, charity, and fear to prompt us into action.
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Emotional Appeals
How does this advertisement appeal to emotion?
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Emotional Appeals in Advertisements
What emotion is being appealed to in this campaign?
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But don’t believe everything you see!
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Logical Fallacies
• Sometimes advertisers prey on the audience not paying attention to how he/she is being manipulated.
• Fallacies are errors in reasoning, or false assumptions.
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Common Logical Fallacies
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Syllogism• A syllogism is a technique that creates a
comparison in people’s minds between two unrelated things.
• The fallacy exists when you make a comparison that can’t be supported.
Ex: All men are alive. All dogs are alive. Therefore all men are dogs.
A + B = C
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Glittering Generalities
• Glittering Generalities are empty words that make us approve or accept something without examining real evidence.
• It is called “glittering” because it is falsely attractive.
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• Healthy • Strength • Peace• Change• Hope • Freedom• Good or Bad• Better or Worse
Glittering Generalities
Why are these words “glittering”?
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Scapegoat
• A scapegoat is a person or thing blamed for the misfortune of others.
• The fallacy is that some people will try to
oversimplify a complicated issue by pointing to a single cause.
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Common ScapegoatsIn Sports
In Politics
In Movies
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Media Literacy
• It is not media bashing• It is knowledge and
awareness
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Questions to Ask Yourself…• Who produced the message?• For what purpose was it produced?• Who is the target audience?• What techniques are used to attract attention; increase
believability?• Who or what is left out; why?• Who gains by the message
being told in this way?
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Be Informed!• Make informed choices instead of letting others sway
your decision-making.• You make your own choices when you:
– Read and listen to reliable sources– Watch for combinations of truth and lies– Check for hidden messages– Watch for use of propaganda techniques– And, most importantly, remember to…