PromoVue User Training Part IV.
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PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions
description
PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions. Pop-quiz. Name the five stakeholders of PromoVue. Why are sellsheets allocated by pre-determined matrix instead of demand? How long does it take to obtain a state approval for a consumer offer? - PowerPoint PPT Presentation
Transcript of PromoVue User Training Part IV.
PromoVue User TrainingPart IV.
Canandaigua Wine Co.Developed by:
Keller Software Solutions
Pop-quiz
• Name the five stakeholders of PromoVue.• Why are sellsheets allocated by pre-determined
matrix instead of demand?• How long does it take to obtain a state
approval for a consumer offer?• Which report can I use to see how many of
each element is to be shipped to each of my distributors for an ABU-sponsored program?
Module IV.
• CBC Evaluation Wizard• CBC Compliance Wizard• CBC Submission Wizard• CBC Fastpath Wizard• Item Code Tracking Modules• Post-Offer Analysis Wizard
Case Study Demonstration
• Almaden Garden PartyCase CardWine RacksRecipe Neckers
• CBC Tag On• Incremental Spend
Volume and Spending Above Plan
Top-level Promotion
1. Select Markets
2. Establish Objective
4. Identify Elements
26. ABU share cost?
19A. Promotion Information
19B. Requested Delivery Date
19C (LIST). Participating Distributors 19C. Distributor Allocations
SUBMIT
4.1 Specify Element Type
4.2A Element Information
4.3 Estimated Costs
4.2B Sell Message 4.2C Consumer Offer Information
4.2E Consumer Offer States
1. Select Markets
2. Establish Objective
4. Identify Elements
26. ABU share cost?
19A. Promotion Information
19B. Requested Delivery Date
19C (LIST). Participating Distributors 19C. Distributor Allocations
SUBMIT
4.1 Specify Element Type
4.2A Element Information
4.3 Estimated Costs
4.2B Sell Message 4.2C Consumer Offer Information
4.2E Consumer Offer States
ConsumerOffers
Non-consumer
ConsumerOffers
Non-consumer
Specify Markets
Prepare Objective Statement
Promotion Elements
Element Wizard - (4.1) Element Type
Element Wizard - (4.2a)Element-Specific Information
Element Wizard - (4.2b)Copy Elements
Element Wizard - (4.2c) Consumer Offer Information
Element Wizard - (4.2d) Offer States
Element Wizard - (4.3) Estimated Cost
Element Wizard - (4.3) Estimated Cost
Element Wizard - (4.3) Estimated Cost
Overlay to ABU?
Promotion Specific Information
Requested Delivery Date
Distributor Information
Distributor Shipping Information
cc:Mail Notification
Program Execution
• Creative Execution
• Printing/Production
• Distribution
• Redemption (for consumer offers)
Notification of Program Completion
• Each month, CBC Value Developers and Promotion Developers will get cc:Mail notification of programs that can be analyzed.
• Actual cost information is downloaded electronically from Purchasing and from Redemption Vendors.
Useful Reports
• Promotion Request Wizard worksheets
• CBC Incremental CAM Report
• CBC Promotion Summary Report
• Post-Offer Analysis Report
Hands-on training module #4
• 90 minutes
