PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions.
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Transcript of PromoVue User Training Part IV. Canandaigua Wine Co. Developed by: Keller Software Solutions.
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PromoVue User TrainingPart IV.
Canandaigua Wine Co.
Developed by: Keller Software Solutions
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Pop-quiz
• Name the five stakeholders of PromoVue.• Why are sellsheets allocated by pre-
determined matrix instead of demand?• How long does it take to obtain a state
approval for a consumer offer?• Which report can I use to see how many of
each element is to be shipped to each of my distributors for an ABU-sponsored program?
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Module IV.
• CBC Evaluation Wizard
• CBC Compliance Wizard
• CBC Submission Wizard
• CBC Fastpath Wizard
• Item Code Tracking Modules
• Post-Offer Analysis Wizard
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Case Study Demonstration
• Almaden Garden PartyCase CardWine RacksRecipe Neckers
• CBC Tag On
• Incremental SpendVolume and Spending Above Plan
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Top-level Promotion
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1. Select Markets
2. Establish Objective
4. Identify Elements
26. ABU share cost?
19A. Promotion Information
19B. Requested Delivery Date
19C (LIST). Participating Distributors 19C. Distributor Allocations
SUBMIT
4.1 Specify Element Type
4.2A Element Information
4.3 Estimated Costs
4.2B Sell Message 4.2C Consumer Offer Information
4.2E Consumer Offer States
1. Select Markets
2. Establish Objective
4. Identify Elements
26. ABU share cost?
19A. Promotion Information
19B. Requested Delivery Date
19C (LIST). Participating Distributors 19C. Distributor Allocations
SUBMIT
4.1 Specify Element Type
4.2A Element Information
4.3 Estimated Costs
4.2B Sell Message 4.2C Consumer Offer Information
4.2E Consumer Offer States
ConsumerOffers
Non-consumer
ConsumerOffers
Non-consumer
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Specify Markets
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Prepare Objective Statement
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Promotion Elements
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Element Wizard - (4.1) Element Type
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Element Wizard - (4.2a)Element-Specific Information
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Element Wizard - (4.2b)Copy Elements
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Element Wizard - (4.2c) Consumer Offer Information
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Element Wizard - (4.2d) Offer States
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Element Wizard - (4.3) Estimated Cost
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Element Wizard - (4.3) Estimated Cost
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Element Wizard - (4.3) Estimated Cost
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Overlay to ABU?
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Promotion Specific Information
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Requested Delivery Date
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Distributor Information
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Distributor Shipping Information
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cc:Mail Notification
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Program Execution
• Creative Execution
• Printing/Production
• Distribution
• Redemption (for consumer offers)
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Notification of Program Completion
• Each month, CBC Value Developers and Promotion Developers will get cc:Mail notification of programs that can be analyzed.
• Actual cost information is downloaded electronically from Purchasing and from Redemption Vendors.
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Useful Reports
• Promotion Request Wizard worksheets
• CBC Incremental CAM Report
• CBC Promotion Summary Report
• Post-Offer Analysis Report
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Hands-on training module #4
• 90 minutes