Promotions strategy of parle
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Transcript of Promotions strategy of parle
PROMOTIONAL STRATEGIES Assignment
Study on Parle brand (Biscuits category)
Submitted by Tarun Yadav, pgp30291
Market share Parle = 49% (cookies) ITC= 26% (creams) Britannia= 42 % (Cookies and creams)
WHO IS THE
CLOSEST COMPETITO
R ?
Answer is:
Major product lines – Parle vs Britannia
Parle biscuits Portfolio
Parle Print Ads - 2011
Parle Print Ads – 2011 Cont..
Parle Print Ads – 2011 Cont..
Parle Print Ads – 2012
Parle Print Ads – 2012 Cont..
Parle Print Ads – 2013
Parle Print Ads – 2013 Cont..
Parle Print Ads – 2013 Cont..
Parle Print Ads – 2014
Parle Print Ads – 2014 Cont..
Parle Print Ads – 2014 Cont..
Parle Print Ads – 2015
Parle Print Ads – 2015 Cont..
Parle Print Ads – 2015 Cont..
Britannia Print Ads - 2011
Britannia Print Ads – 2011 Cont..
Britannia Print Ads – 2012
Britannia Print Ads – 2012 Cont..
Britannia Print Ads – 2012 Cont..
Britannia Print Ads – 2013
Britannia Print Ads – 2013 Cont..
Britannia Print Ads – 2014
Britannia Print Ads – 2014 Cont..
Britannia Print Ads – 2014 Cont..
Britannia Print Ads – 2015
Britannia Print Ads – 2015 Cont..
Britannia Print Ads – 2015 Cont..
Please note that these are most distinguished print ads in last 5 years for different variants in biscuit product line for both Parle and Britannia
Thank You !!