Sweety Parle

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PREFACE A company undertakes surveys to learn about employee’s knowledge, belief, preference, and satisfaction, and measures these magnitudes in general survey. Human research is way to meet the employees. Customer’s satisfaction is a focus of human resource universe. And it is way to find out exact satisfaction of the employee and the belief of the employees in the organization. Through the requirement of employee in a company can make strategies and adjust with changing world. Requirement gives the opportunity to know the employees need very clearly helps to improve the company’s expansion and it way to progress way in the organization. Through my project I want to know employees satisfaction or dissatisfaction in the organization and with this I want to find out organizational training and development in the organization G.P. MANGLANI FOODS

Transcript of Sweety Parle

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PREFACE

A company undertakes surveys to learn about employee’s knowledge,

belief, preference, and satisfaction, and measures these magnitudes in

general survey. Human research is way to meet the employees.

Customer’s satisfaction is a focus of human resource universe. And it is

way to find out exact satisfaction of the employee and the belief of the

employees in the organization.

Through the requirement of employee in a company can make strategies

and adjust with changing world. Requirement gives the opportunity to

know the employees need very clearly helps to improve the company’s

expansion and it way to progress way in the organization.

Through my project I want to know employees satisfaction or

dissatisfaction in the organization and with this I want to find out

organizational training and development in the organization G.P.

MANGLANI FOODS PVT LTD near Bhavnagar city. I have tried my best to

represent the true picture of this unit.

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ACKNOWLEDGEMNT

I feel great pleasure in submitting this report as part of our management

studies

Here I take the opportunity to thank and acknowledge the people and

sources that have been immense help me in preparing this project. For

the intellectual nourishment, professional help and encouragement from

many quarters without whose kind help and support this project would not

have been in reality.

Firstly I would like to thank our coordinator and my guide MR. Milan our

co coordinator for helping me out at any time of difficulty and showing me

the right path towards this project. I would also like to thank our honorable

principle Shri.Dhirubhai Dhandhukiya.

I cannot miss the opportunities to express, my gratitude to those responds

and persons without whom I would not have been able to complete my

survey report surely.

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INDEX

NO. TOPIC

1 GENERAL INFORMATION

2 HUMAN RESOURCE MANAGEMENT

3 MARKETING MANAGEMENT

4 FINANCE MANAGEMENT

5 OBJECTIVES

6 CONCLUSION

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GENERAL

INFORMATION

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GENERAL INFORMATION

NO. TOPIC

1 INTRODUCTION

2 PROFILE

3 HISTORTY

4 DEVELOPMENT

5 SIZE OF THE UNIT

6 INFRASTRUCTURE

7 TIME KEEPING SYSTEM

8 QUALITY CONTROL SYSTEM

9 CONTRIBUTION OF THE UNIT

10 MANUFACTURING OF THE PRODUCTS

11 FLOW CHART OF MANUFACTURING PROCESS

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12 AUTOMATION

13 WAREHOUSING

14 ORGANIZATIONAL STRUCTURE

INTRODUCTION

G.P.MANGLANI FOODS PVT LTD., is one of the small scale industries in bhavnagar , which came in to existence in 1990 , now it has become one of the famous unit in producing various products like Mango bite , Orange candy , Kismi bar , Kismi toffee , and Éclairs.

This industry is doing job work. This industry is one of the production units of Parle Company. This industry produces mainly five types of items of Parle Company. This unit has all process and system of production under the preview of the Parle’s rules and regulations.

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COMPANY PROFILE

NAME : - G.P. MANGLANI FOODS PVT LTD.

ADDRESS :-Budhel – Ghogha road, Village Tagadi, Dist

- Bhavnagar

TELEPHONE NO. :-0278 – 2883144, 2883255, 2883256

PROPRIETOR :- PREM BHAI MANGLANI

PARLE OFFICER :- V. RANGNATHAN

GENERAL MANAGER :-BIPIN BHAI DOSHI

WEBSITE : - www. Gpmanglani. Com

www. Parle products. Com

E-MAIL :- gp [email protected]

PRODUCTS :-Mango bite, Kismi bar , Kismi toffee ,

Orange candy and Éclairs

PRODUCTION CAPACITY :-600 Tones per 26 days

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INVESTMENTS :-6 CRORES

HISTORY

The history of this unit specifies that how it progress on day to day basis considering the entire present situation.

The entrepreneur of this unit is LATE. SHRI GHANSHYAMBHAI P. MANGLANI. First the Company was started as SANTA CONFECTIONARY in 1948 by PARASHURAMBHAI MANGLANI. GHANSHYAMBHAI MANGLANI has very existing history. GHANSHYAMBHAI, who was hard worker, started a unit producing biscuits and backers in 1974. This –were his own products. It was one personal private SMALL SCALE unit.

In 1980, PREMBHAI MANGLANI brother of GHANSHYAMBHAI joint in this industry who is hard worker too. In 1990, he and his brother both took that personal private SMALL SCALE unit, on very high position and from that they joined PARLE INDUSTRY [MUMBAI]. They worked as PARLE job works.

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They first made contract with PARLE and then in 1995 both of them brought that Organization in the form of unit in TAGADI near BHAVNAGAR. This company is a PRODUCTION UNIT which works as per the decided schedule and rules. Raw materials for production and goals &limit of production are given by main PARLE COMPANY.

DEVELOPMENT

In creation of any things many sources and facts work behind it. For the development of any industries that is necessary to available all essential factors by efficient manner and also must have good manpower, finance environment, marketing ability, techniques, new machinery, etc. this all factors have its own importance but then also necessary of combination depends on the directors of the Company. PREMBHAI is the director who has good thinking ability. They7 have good engineers and powerful work force. This unit has only new system machinery and better office facilities.

The development path of this unit is very so on. The establishment of this unit was in 1948, but at that time they were not the producer of PARLE PRODUCTS. They took the contract in 1990, from PARLE COMPANY, and started producing PARLE PRODUCTS within 5 years.

The production process of this unit is fully AUTOMATIC.

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SIZE OF THE UNIT

The size of the unit is very important factor for any industry because size of unit depends on the investment of the firm.

So there are three types of scale in the industry: -

1) SMALL SCALE UNIT

A unit whose investment in fixed assets and current assets is upto 25 lacks to 5 crores.

2) MEDIUM SCALE UNIT

A unit whose investment in fixed assets and current assets is in range of 5 crores to 10 crores.

3) LARGE SCALE UNIT

A unit whose investment in plant & machinery exceeds more than 10 crores.

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G.P.MANGLANI FOODS PVT LTD is a SMALL SCALE industry. The name of the industry is on the name of entrepreneur GHANSHYAM BHAI PARSHURAM BHAI MANGLANI. Here half of the staff is out of the state like M.P., U.P. etc. there are 160 workers and 6 officers. The surrounding environment is very good and open. It can expand its limit very easily.

INFRASTRUCTURE

1) CONSTRUCTION

Infrastructure of the unit is divided in zones. The building of the factory is built in 15000sq. feet areas. In construction, it includes the basement, ground floor, and first floor. The plant is stand with the planning to take maximum production and to utilize the complete capacity of the plant. The unit construction starts with the watchman’s cabin and canteen at the gate and ends to the floor of dispatching goods.

2) DIFFERENT ZONES

In this industry for better production process, zone wise system is available. There are two departments one for toffee and one for candy. All zones have different leaders, each leader take care of his zones. Company gives authority and responsibility to single person zone wise. Work can be done by staff very efficiently. The zones are: -

1. PRARTHANA - CANDY WORKERS

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2. ARCHANA - CANDY WRAPPING

3. SADHANA - TOFFEE WORKERS

4. POOJA - TOFFEE WRAPPING

5. ARADHANA - PACKING AND LABELLING

6. ARTI - GROUP STORE WORKER

3) OFFICE OF M.D

The office of M.D is on the first floor and office of the director is at the ground floor.

4) ACCOUNT DEPARTMENT

There is a special account department where all accounts are prepared and maintain with the use of computer system.

5) MEETING ROOM

In this room M.D and G.M arrange the meeting of the staff for discussion of new and important matter of the industry.

6) LABORATORY

The laboratory available in this industry is for checking quality of raw material and finished goods.

7) CHILDREN AUDITORIUM

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This is an extra activity available than other industries. This auditorium is for visitors of colleges and school students. This room is also having the entertainment facility by displaying the PARLE movies. This room is also used for giving training to employees.

8) POWER SUPPLY

This unit has UP DATED by AUTOMATION due to his auto machines. It requires heavy power supply, received from P.G.V.C.L.

TIME KEEPING SYSTEM

Time keeping system plays a vital role in every organization because time is an important and valuable element in any organization.

G.P MANGLANIFOODS PVT LTD. is very punctual and conscious about its timing. It does not allow any one to break its discipline regarding time factor. So that all workers become punctual for timing of the industry.

This unit is non-stop plant. It runs 24 hours. So their maximum time is utilized. As result it has divided into two shifts. The shift and its timing are as follows:-

1) DAY SHIFT :- 8:00 AM TO 8:00 PM

2) NIGHT SHIFT :- 8:00 PM TO 8:00 AM

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This unit’s peon maintains register for records of attendance. This register is maintaining every day record. The register is being kept under the higher authority of supervisor. So the shifts are maintained as working hours of labors.

ORGANIZATION STRUCTURE

M.D

DIRECTOR

G.M

OFFICE MANAGER PRODUCTION

MANAGER

Q.C. SHIFT MAINTAIN MATERIAL

INCHARGE INCHARGE INCHARGE STORE

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KEEPER

LABORATORY SUPERVISER

OPERATOR TECHNICAL STORE

KEEPER FOREMAN

WORK FORCE

QUALITY CONTROL SYSTEM

G.P. MANGLANI FOODS PVT LTD. Have special laboratory for checking quality of raw material and finished goods. Quality is the main facts of any products. The growth of production and marketing of any good depends on its quality. In the company all quality is checked by quality management that suggested by PARLE company.

In this unit PRODUCTION MANAGER checks the laboratory reports of all raw materials of candy and toffee i.e. sugar, glucose, milk powder, malice ached, flavor etc.

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After checking quality of raw material, it takes in to use of production. After this checking only, raw material is allowed to be used in the process of production.

CONTRIBUTION OF THE UNIT

Every industry has more or less contribution to its society. This unit has made a great contribution in local as well as in state market. This industry has done its job work of PARLE Company very well. PARLE’S satisfaction is main thing for this unit.

In this unit there is no processing plant, which makes even slightly pollution. This industry also does social services like establishing beautiful garden to move around for recreation after work. It helps hospital aid locally and never does any work against society health.

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Thus, it is not only commercial firm but also a social firm.

MANUFACTURING OF THE PRODUCTS

G.P.MANGLANI FOODS PVT LTD produces two types of products, candy and toffee. In candy there are three items and in toffee there are three items produced.

1) CANDY

{A} MANGO BITE

{B} ORANGE CANDY

{C} GOAL GAPPA

2) TOFFEE

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{A} KISMI BAR

{B} KISMI TOFFEE

{C} ECLAIRS

MANGO BITE

GOLGAPPA

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ORANGE CANDY

KISMI BAR

ECLAIRS

KISMI TOFFEE

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FLOW CHART OF MANU-

FACTURING PROCESS

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PROCESS OF CANDY

GLUCOSES WATER SUGAR

SYRUP

SYRUP TANK

ADDITION OF MILK

HEATING WITH STEAM VACCUME COOKER

ADDITION OF COLOUR AND MALIC ACID

MIXING PLAT

FLAVOURE AND ACIDUTATE

ROLED IN BATCH ROLLER

SHAPING IN TO CANDY

WRAPING OF CANDY

PACKING IN TO STANDER

FINISHED PRODUCTS READY TO DISPATCH

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PROCESS OF TOFEE

WATER SUGAR GLUCOSE SYRUP MILK VANASPATI

SYRUP REACTORE DOSING TANK

SERVICE TANK

COOKER [180’]

4MN, VACCUME STRE

CARDAMUM FLAVOUR

COOLING PLATES FOR COOLING

TRANSFERRED TO WRAPPING ROOM

CUTTING AND WRAPPING OF TOFFEE

TRANSFERRED TO HOT ROOM

COOLED & PACKED IN JARS & CARTOONS AND LOADED

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AUTOMATION

In every industry it is necessary to change some factors with new technology. If any industry has not sufficient technology or machineries then it can not do growth or not get sufficient profit.

To modernize all the factors is the part of this unit. In the year 2004, the automation system was carried out by this industry. This automation system is helping the company to develop all the aspects of the Company, not only qualitative aspect.

In this industry P.L.C automation is installed which handles most of the pumps and motors for steering. The meaning of P.L.C is Program aide Logic Controller. P.L.C takes regarding the machine to control it.

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WAREHOUSING

In G.P. MANGLANI FOODS PVT LTD there are two storage departments available. One is GENERAL STORE and second is TECHNICAL STORE.

1) GENERAL STORE

In the general store, raw materials are stored and are kept in systematic manner. Each and every item is marked and carried a name plate on it.

Stock in the Company is done on the F.I.F.O bases. First stock register are prepared manually, correcting all the errors in it and then finally maintained in computers with all entries of receipts and issues with exact time and date.

2) TECHNICAL STORE

In the Company all type of engineering goods and spare parts of machinery are maintained in separate technical store. Proper care of that goods are taken by the Organization. Even the register is prepared in this department and also register are prepared for receipts and issue. This shows the perfect factory management and alertness for production.

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HUMAN

RESOURCE

MANAGEMENT

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HUMAN RESOURCE DEPARTMENT

NO. TOPIC

1 INTRODUCTION

2 RECRUITMENT, SELECTION AND INDUCTION

3 TRAINING AND MANAGEMENT DEVELOPMENT

4 JOB DISCRIPTION

5 PROMOTION AND TRANSFER POLICY

6 PERFORMANCE AND APPRAISAL SYSTEM

7 WAGE & SALARY ADMINISTRATION

8 EMPLOYEE SERVICE & BENEFITS

9 PROVIDENT FUND SCHEME

10 PROCEDURE OF GRIEVANCE HANDLING

11 COLLECTIVE BARGAINING & AGREEMENT

12 TRADE UNION

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13 PERSONAL RECORDS

RECRUITMENT, SELECTION AND INDUCTION

1) RECRUITMENT

It has been required as the most important function of personnel administration. It has prospecting job where Organization makes search for prospective employees according to right person at right time and at right place.

There are two types of recruitment.

[A] INTERNAL

Internal source refer to the present working force of the firm. In the G.P.MANGLANI FOODS PVT LTD most commonly used internal sources through giving information, to the workers directly or by putting a notice on the notice board etc.

[B] EXTERNAL

External sources provide the requisites types of an Organization having skill; training and education upped the required standard.

When in the production department people are in the need of some employees they send prescribe requesting slip to the

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personnel department. Where in all the details of their number, qualification, experience and other information like age, cast marital status, etc.

2) SELECTION

Selection means the right person for the right job. Selection means “choice” i.e. choice of a person suitable for the job, out of several people.

Here in this unit the selection procedure includes the following steps:-

1) First of all, the selection committee decides that the advertisement is to be given in the local newspaper or by another way.

2) Then applications are received from the candidates.

3) Selection committee selects the appropriate applications.

4) It determines the date of the interview.

5) Then this committee sends “call letter” to those selected person for the interview.

6) After taking the interview, this selection committee sends the report of the interview to the MANAGING DIRECTOR.

7) M.D. gives the permission to the particular person, who so ever is suggested by the entire committee.

8) The finally, selected person is invited to join the company.

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3) INDUCTION

Induction is the procedure, which comes after the selection procedure. In this procedure the selected person is introduced to the company. All the necessary information is to be given to him as now he is the part of the company. He is to be told, informed and ordered everything and in the feedback he has to the work accordingly. In this process, the person appointed is to be explained all about his job and he can be helpful, he has to prove it.

In this industry, when an employee is recruited he has been given few days to view the unit and prepare the note of the work. Once the employee is selected, he has to be given the general information about company’s rules and regulation, time keeping system, products and also introduce with organization staff and given all the details about his job.

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TRAINING AND MANAGEMENT DEVELOPMENT

“Training is the organized producer by which people learn a knowledge or skill for a purpose”.

Organization and individual should develop and progress simultaneously for their survival and attaining the desired objectives. Therefore, every management has to develop. Employee training is the important sub-system as human resource development and an important specialized factor for human resource management.

Training improves and changes the moulds of the employee’s knowledge, skill behavior, attribute and attitude towards the requirement of the job and organization,

There two methods of training based on the requirement of an organization.

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1) ON THE JOB TRAINING

Here the trainee receives the first hand knowledge under the supervision and guidance of a qualified worker of the instructor. The trainee is trained as per the requirement of his job. On the job training methods are:-

Job rotation

Coaching

Job instruction

Committee assignment

In on the job training, G.P. MANGLANI FOODS PVT LTD puts all their efforts to give training to its new as well as old employees, which indirectly help them. They think it is a positive point for the workers and employees who can learn something new. On the job training helps about the workers limitation and how one can overcome it.

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2) OFF THE JOB TRAINING

Under this method, the trainee is separated from his entire work; concentration is only on learning the job rather than spending his time in performing it. Off the job training methods are:-

Vestibule method

Role playing

Lecture method

Conference of discussion method

Programmer instruction

In this unit off the job training is also important to its workers as it helps in building their skills.

This unit produces limited products so the production process has no needs of training, but then also for safety and health of the worker, training is given by the industry. They give training in the two ways.

{A} visual training

{B} Supervisor instruction and guidance

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Visual training is the training in which the whole process is shown in the posters, so the workers can understand it easily and can work accurately.

NEEDS FOR TRAINING

The employee specification with job requirements and organization needs

Organizational viability and the transformational process

Technological advances

Organizational complexity

Human relations

Change in job assignment

Improvement of performance

Improve quality

To help the company to fulfill its future personnel needs

To improve health and safety

To improve organizational culture

To increase productivity

Self development

Modernization

Increment in the output

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Personnel growth

Change in the future

JOB DESCRIPTION

Job description is precise form which includes duties, authorities, responsibilities, working condition and requirements of particular job. The main purpose of the job description is to find out what to do? And who is responsible for job?

OBJECTIVES OF THE JOB DESCRIPTION

Grading and classification of job

Placement and orientation of new employees

Out lining of career path

Counseling of employees

Delimitation of employees

In G.P.MANGLANI FOODS PVT LTD, the job description is made according to level of employed person. It means when ever employed person is highly educated and experienced then there is fewer requirements of job description and when the person who has no knowledge and have no experience then the industry person has to give very deep knowledge of job description.

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Therefore, we can say that job description is usually given according to person’s ability and intelligence about the specific job. Moreover, this is the method of this unit of giving job description to the employed person. In this unit, computer operator keeps the description only for management level.

PROMOTION AND TRANSFER POLICY

Promotion is the upward movement of employees with increase in remuneration, status authority as responsibility. Mainly promotions are given on the basis of:-

1) seniority base

2) performance base

In all the industries promotion is given by different managers but in this industry promotion is given by the owner of the company. It is given to the staff with reference to their performance. Some of the staff members are promoted twice in a year because of their extra ordinary performance when some remain on the same post until their retirement.

In this unit, the promotion is given only for some reason because it is small scale industry and there is less requirement of promotion because of all family people engaged in its top level. Here the promotion is given at the lower level only.

Transfer means horizontal movement of employees within organization with the same salary status. Authority and responsibility with

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negligible changes. However in this unit transfer is generally done from one section to another section and one department to another department because it has only one production area.

In G.P.MANGLANI FOODS PVT LTD the transfer is made only when employees are absent for minimum one day to one week. The transfer policy of the industry is very simple.

EXAMPLE

When the employee pf packing department is absent then the employee of production department is transferred to packing department or vise-versa.

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PERFORMANCE APPRAISAL

Performance appraisal is a process of evaluating an employee’s performance of a job of its requirement. It is a step where management finds out how effective we have been at hiring and firing employees. This system is quite useful in increasing the performance of the employee for better result of the firm.

In simple words, performance appraisal means “determine the performance of the person”. It aims at improving performance instead of assessing it. The individual is responsible for a large percentage.

NEEDS OF PERFORMANCE APPRAISAL

Performance appraisal required for the placement

Performance appraisal required for the selection

Performance appraisal required for the transfer

Performance appraisal required for the promotion

Performance appraisal required for deciding wage & salary

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G.P.MANGLANI FOODS PVT LTD is having a well managed performance appraisal of its employee.

Factors affecting performance appraisal

Total work done by employee

Total attendance of employee

Contribution, attitude and behavior of employee

Other related factors

In this unit all above factors are maintained in to account for appraising the employees. In this unit performance is also measured in another ways such as:-

Whole unit is divided in to various zones. Leader verifies and evaluate the performance of the worker under his zone thus each zone under go internal audit.

The overall performance of the worker is examined and efforts are made to boost them for better performance.

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WAGE AND SALARY ADMINISTRATION

Wage is what you pay to your workers who are employed on the contract basis. The word salary is used to denote payment to the clerical, supervisory and managerial employees. The amount of wage depends upon the type of work, skill required, time duration, etc.

The basic purpose of wage and salary administration is to maintain equitable wage and salary structure. Proper and regular wages indirectly motivates the worker and increase his efficiency.

Salary normally refers to the weekly or monthly rates paid to the clerical, administrative and professional employees.

In G.P.MANGLANI FOODS PVT LTD wage and salary is distributed monthly to the workers and staff members. Wage and salary is given on the base of grade of work line

Executive grade

Supervisor and staff grade

Workers grade

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EMPLOYEE SERVICE AND BENEFIT

Firm also take steps for motivating and encouraging the employees for getting the benefit of their efficiency. In order to maintain the efficiency of these assets, it is necessary to provide them the certain facilities in the operated part like:-

Proper maintenance of machines and protect the employee from hazards.

It also tries to motivate the workers and employee by providing them certain things.

It also provides medical aid to the workers.

It has also arranged provident fund account for regular workers.

It provides training to the employees for their health and safety while doing work; in every 3 months.

Provides tea and coffee in the tea break.

Safety posters containing a safety reason or message to protect employees from unexpected situation.

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PROVIDENT FUND SCHEME

Provident fund is a statutory obligation of cost of the employees by act provident fund. Contribution will be as per the employer will deposit. As per the act passed in 1952, PF will be deducted from the date of joining. Probably the rate of PF is 12%

Provident fund means to collect some % amount from the salary of the workers and paid at the time of retirement with interest.

In G.P. MANGLANI FOODS PVT LTD, unit adjusts the salary of all officers and workers for deducting some % of amount and keeps it for PF account.

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GRIEVANCE HANDLING PROCEDURE

Grievance means a quarrel between employee and employer. Handling procedure means how to handle that situation. Therefore to solve this type of situation it needs to understand the management of “Grievance Handling Procedure”.

In every firm, there may be some grievance and the firm has to solve it and compromise with the workers. In the firm if the workers go on strike due to some problems in the firm, then no firm can work at all. So, if the workers have problems the union leader talks with the personnel manager and gives them the solution.

In this unit, employees have fewer grievances because of less number of workers in it. This unit tries its best for the satisfaction of the workers. It has also kept complaint box so that complaints of workers can be heard very fast and very easily.

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COLLECTIVE, BARGAINING AND AGREEMENT

According to MICHAEL J. JUCIOUS, “Collective bargaining is a process by which employees on the one hand and representatives of employees on the other hand attempt to arrive at agreement covering conditions under which employee contributes and he compensate for their services”.

Collective bargaining is important to help in resolving disputes when occur and it help to increase economic growth of both parties. Its rule deals with labors.

Collective bargaining is negotiation between the employer and group of workers to reach to the agreement on the working conditions. In the G.P. MANGLANI FOODS PVT LTD there is no type of bargaining of any problems arising so there is no need of agreement as needs of workers are fulfilled by the firm and the firm try to see all the needs of workers. So no disputes are occurred with the manager and employees.

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TRADE UNION

Trade union is, “a continuous association of wages earners for the purpose of maintaining and improving the conditions of their working lives”.

A trade union is any combination of persons, whether temporary between the workers and employees and for imposing restrictive conditions on the conduct of trade of business and includes the federation of two or more trade union.

But in G.P. MANGLANI FOODS PVT LTD there is no need of trade union because this industry is small scale industry and the number of worker Is also very less and the relationship between staff and worker is just same like family. If any problems create the management solves it very well and the employees are satisfied with this.

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PERSONAL RECORDS

All industries keep personal record of the employees so that in future any one can get full information about the particular employee and the management of the firm gets the information, so that they can know every thing about the all employees in present as well as in future also.

In G.P. MANGLANI FOODS PVT LTD, different records are maintained, which are as under:-

Name and address of employee

Qualification

Emergency contact number

Family details

Other important information

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MARKETING MANAGEMENT

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MARKETING DEPARTMENT

NO. TOPIC

1 INTRODUCTION

2 ORGANIZATION OF MARKETING DEPARTMENT

3 PRODUCT PLANNING

4 MARKET SEGMENTATION

5 PRICING POLICY

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INTRODUCTION

According to William J. Seaton, “marketing management is marketing concept in action”.

Marketing is the process of planning and executing the concept of pricing promotion and distribution of idea, goods services to create changes that satisfy individual and organizational as whole.

Management may be regarded as an art of getting things done through the other people towards the attainment of objectives. While marketing management is branch of total management and it is concerned with the direction of those activities towards attainment of marketing goals. For example, customer satisfaction, increase in the sales volume, increase in the organization profit, etc. with the change in the concept of marketing, marketing activities keep on changing.

Marketing is the art of attracting new customers. It is the main thing for any organization it helps to achieve its goals.

As mention before this unit, is doing the job work of PARLE PRODUCT LTD [MUMBAI] in terms of producing and supplying goods only to them. The PARLE Company provides all the raw material to this unit and after processing this raw material the finished goods are supplied back to the PARLE Company. Just processing charge of final products is received so the question of MARKETING does not arise. Here the marketing of these products are directly done by the PARLE Company. Thus here the company does not have to go for marketing the products produced, as it is only a small unit of the main PARLE Company. So the unit has NO MARKETING DEPARTMENT.

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ORGANIZATION OF MARKETING DEPARTMENT

The structure of organization provides us the detail information of employee and how they are related with each other. Here the structure gives the importance to functions of marketing like selling, market resource and information, advertising, sales promotion, physical distribution, controlling, etc.

This unit is doing work on contractual bases. The work of this unit is a job work. It is not its own product. So it has not to do any work for marketing because target is given by the PARLE Company for production. This Company produces goods and gives back to the PARLE Company and this main Company is doing the activity of Marketing and Selling of the products in the Market.

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PRODUCT PLANNING

The product is the most tangible and important element for marketing. In absence of product, there nothing to distribute, promote or to sell. Thus there is need for proper planning of the product.

Product planning is the process of determining that line of product which can secure maximum net realization from the intended market. It is act marketing out of supervising the search screening. Development and commercialization of new product the modification of existing lines and discontinued of marginal or unprofitable items.

In G.P. MANGLANI FOODS PVT LTD product planning is generally involved in the following things:-

Product quality

Product features

Product design

Branding of the product

Packing of the product

Dispatching of the product

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MARKET SEGMENTATION

According to Philip Kotler, “Market segmentation is the sub dividing of a market into homogeneous subsets of customer where any subset may conceivably be selected as a market target to be reached with a distinct market mix”.

Market segmentation is a meaningful buyer group having similar wants. Segmentation is a consumer oriented strategy. So market segment is the part of the market having similar characteristics, needs and wants of the people

Market segmentation is sub dividing of Heterogeneous market in the Homogeneous market.

Geographic

Demographic

Psychographic

Behavioral

Socio economic

occasion

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PRICING POLICY

Price means value of the product attributes expressed in money terms, which a consumer pays or is expressed to pay in exchange and anticipation of the expected or offered utility.

For any organization, it is essential to establish policies of pricing of its products or services or ideas because all this aspects facilitates business decision making. Without definite price policies each price decision is a time consuming and tedious so pricing policy plays an important role in all promotion of a product of the industry.

Pricing policy depends upon internal factors and external factors. Internal factors are controllable factors which affect the pricing decision while external factors are affecting the pricing, this is uncontrollable factor.

There are three methods of pricing:-

Cost based pricing

Demand based pricing

Competition based pricing

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G.P. MANGLANI FOODS PVT LTD takes into consideration the following factors while fixing the price:-

Price of raw material

Cost of production

Competitors price

Product demand

Labor charges

Taxes

Creditability

Government policy

Transportation

profit

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FINANCE MANAGEMENT

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FINANCE DEPARTMENT

NO. TOPIC

1 INTRODUCTION

2 ORGANIZATION OF FINANCE DEPARTMENT

3 FINANCE PLANNING

4 CAPITALIZATION

5 CAPITAL STRUCTURE

6 MANAGEMENT OF FIXED ASSETS

7 CAPITAL BUDGETING

8 MANAGEMENT OF WORKING CAPITAL

9 PROFITABILITY

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INTRODUCTION

Finance is the science of money. It is the life blood of every business. It is a price requisition for the functioning of any organization. That is the reason why it is said the, “business man takes money to make money”, in the life of achievement of objectives, finance is needed. Hence, finance is the permanent thing which every firm needs.

Finance management is the most important for the business. It is the managerial activity, which is concerned with the planning and controlling of the firm’s financial resources. It includes activities like forecasting, future financial requirements, selecting the resources of finance, acquisition of finance, use and allocation of finance and finally controlling financial activities. Finance management generally includes some decisions like:-

Financial decision

Dividend decision

Investment decision

Liquidity decision

In this unit finance department is doing well job and the financial position of this unit is also very good. Company has ideal position of working capital. G.P. MANGLANI FOODS PVT LTD is totally self finance company.

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ORGANIZATION OF FINANCE DEPARTMENT

Finance is needed in any activity of an organization. Without it not a single work can be done. Every department has its own organization structure. With the help of organization structure anyone can know what the company’s function is. Every company has different structure as per the situation.

In G.P. MANGLANI FOODS PVT LTD finance department is set up as following:-

PRESIDENT

FINANCE MANAGER

ACCOUNTANT

HELPER

CASH OR BANK

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FINANCIAL PLANNING

Planning is very necessary for smooth running of the business. One can not carry out business without planning. Planning is decision making and never ending process. It is to be done for each functional area of management. The planning of each area should be linked to the objectives of the organization.

Thus, financial planning means deciding about the finance of the company in advance. The financial activities are to be carried out to achieve the basic objectives of the firm. The basic purpose of the financial planning is to make sure that adequate funds are raised at the minimum cost and also they are used wisely.

There are two types of financial planning:-

1) LONG TERM FINANCIAL PLANNING

The planning related to fixed assets which are required for establishment, expansion, modernization, etc. of a business is called Long Term Financial Planning. In this planning, this unit takes land, building, plant & machinery, water resources, laboratory, etc into consideration.

2) SHORT TERM FINANCIAL PLANNING

The planning regarding finance required for day to day activities is called short term financial planning. In this planning, this unit takes monthly payment of wages and salary, electricity bills, food, unexpected losses or expenses.

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CAPITALIZATION

The word capitalization can be defined as sum total of all kinds of long term securities at their par value. The need of capitalization arises in all phases of business such for daily requirement, for investment of fixed assets, expansion, growth, etc.

The amount of capital should never exceed or should never be less than the amount required. In both the situation the firm will be a looser. Thus, it is necessary to have proper capitalization. It refers to the long term and it includes owner capital as well as borrowed capital.

There are three types of capitalization.

1) OVER CAPITALIZATION

When the firm is not able to earn the profit that equal to their capital invested, then we can say that firm is going over capitalization.

2) UNDER CAPITALIZATION

When the rate of the firm would become higher than the invested capital, then we can say that the firm is going under capitalization.

3) FAIR CAPITALIZATION

If the unit has enough finance according to their requirements, not more and not less to its requirements, then we can say that firm is having fair capitalization.

This unit is very close to fair capitalization.

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CAPITAL STRUCTURE

Capital structure means it includes the owned capital and the borrowed capital of the unit.

To build upon the capital structure of a firm is a very important problem. How to raise the required capital is the main problem of capital structure. The structure of various sources of capital is called capital structure. Generally management formulates capital structure in advance and raise finance as required according to a predetermined plan

The G.P. MANGLANI FOODS PVT LTD has no partners. It is totally self financed company. So it does not have any debentures or shares.

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MANAGEMENT OF FIXED ASSETS

Fixed assets are those assets which are fixed and permanent in nature. It is necessary to maintain the records of amount required and amount invested in the fixed assets.

Fixed assets are the permanent capital of the firm. It helps in the production process and use for long period. Hence proper management of fixed assets is very important for every firm. Decisions regarding fixed assets are taken through the capital budgeting process.

This unit has to manage the fixed assets as per the rules of PARLE Company. Here all the fixed assets are registered with their respective amount of purchase. The Company provides the depreciation on all the fixed assets. The can maintain the real value of all the assets.

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CAPITAL BUDGETING

The investment decision of the firm is generally known as capital budgeting.

The routine expenses which are incurred to run business from day-to-day are called revenue expenses. On the other hand, the expenditure incurred to purchase the fixed assets is called capital expenditure. The project concerning the purchase of fixed assets is known as capital expenditure project. This expense being huge in amount has to be planned properly. This plan is known is known as capital budget. The process taking decision as to which should be purchased and how to spend the funds for this purpose is called capital budgeting.

This unit does the job work of PARLE Company. It gives the target of production and project contract to this unit. Money needed for the contract is demanded by this unit to the PARLE Company. They are thus managing capital budgeting for future plan and expansion.

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MANAGEMENT OF WORKING CAPITAL

Working capital means firm’s investment in current assets like cash, bank, raw material, work in progress, etc.

As we know that the success of every business organization, heavy investment in the fixed assets is necessary similarly for smooth running of business enterprise appropriate working capital is also required. This term is commonly used for capital requirement for day-to-day working in the concerned business.

In this unit the following points are the main points of working capital and it also indicate the working capital position of the company.

Inventory management

Management of receivables

Cash and bank management

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PROFITABILITY

Profit is the blood for every Organization, which gives life to every Organization. As BLOOD is important for life, PROFIT is important for the survival of any Organization to run the business.

Profit is the primary objective of the business. In view of heavy investment, profit is essential for any business Organization. Not a single firm can survive long without getting profit. It is single for allocation of resources and firm judging the managerial efficiency and overall performance.

Profit is reward for an entrepreneur for his service in an Organization. In ordinary sense, “profit means surplus over cost”. In other words it is the difference between the total sales proceeds and total cost of production.

This unit creates profits by reducing the cost of product, decreasing tax, salary and transportation cost etc.

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OBJECTIVES

To know how a successful organization runs.

To know the history of the particular organization

To know the reasons behind the development of the organization

To know how the good quality is maintained hereto get information how a small scale unit does its management

To know about various department of the organization

To know what are goals and objectives of the firm

To get the information about the process of manufacturing toffees and candies

To know how planning, implementation, organizing, staffing, directing, co-coordinating, reporting, budgeting, controlling are functioned in an Organization.

To know how successfully an Organization manages all its departments.

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CONCLUSION

Conclusion means that part which we say after completing our target. So it is brief view of particular work which has been under gone.

I had taken survey on G.P. MANGLANI FOODS PVT LTD and it is resulted that it is well established firm. I have also learned many kinds of management like finance, human resource and marketing management. I have gained lots of knowledge about the working of the firm, which would help me in the future.

The company uses the 5’s system and they get the benefit of it. I really clear that in which the work is done. This unit is well managed organization where all the personnel have a sense of belongingness and responsibility towards the organization.

This unit is an example of outstanding performance and dedicated organization. The members of the organization work like a close-knit family.

The major area of concern for G.P.MANGLANI FOODS PVT LTD is “QUALITY”. The organization has never compromised on quality it is the major reason for this unit’s success.

G.P.MANGLANI FOODS PVT LTD works ensure very long time and it will expect very well and long run of success and that result of hard windier and customer satisfaction.

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SMT. N.C. GANDHI & B.V. GANDHI MAHILA ARTS & COMMERCE COLLEGE

A

PROJECT REPORT

ON

G.P. MANGLANI FOODS PVT LTD.(A PARLE UNIT)

PREPARED BY: - SWEETY K. MANGLANI

ROLL NO. : - I5

CLASS: - B.M.S. – 1 Sem. - 2