PROMOTING FREE TRADE

January 10, 2011Las Vegas,USA

Shoichi Inoue Deputy Director, International Affairs Department

Japan Electronics & Information Technology Industries Association (JEITA)

WEF Presentation

1. RECENT JAPANESE TRADE POLICY 　2. GLOBAL PRODUCTION FORECASTS FOR JAPANESE ELECTRONICS AND IT COMPANIES3. DTV COVERAGE IN JAPAN4. ADOPTION OF JAPANESE SYSTEM FOR TERRESTRIAL DIGITAL TELEVISION BROADCASTING5. HOT ISSUES - US DoT’s Proposed Changes to Lithium Battery

Transportation Regulations - Stable and Secure Rare Earth Supply - Building Internationally Harmonized Systems for the Safety

of Telecommunications Networks6. CONCLUSION

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TALKING POINTS

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1. Japanese Trade Policy 　　

- Further advance of global free trade through agreement in the WTO Doha Round negotiations- Necessary to deepen economic relationships with Asian and emerging countries, and with Western and resource-rich countries, to achieve a “strong economy”

EPAs as well as WTO

　　 MONGOLIA

Research/discussion underway

　　　　　　　 EU

　　　　　　 ASEAN+6 　　　　　　　 ASEAN+3

JAPAN

KOREA

CHINA

In negotiation/basic framework agreed

In force or signed KOREA

　　　 INDIA

　　　 GCC

AUSTRALIA

PERU

MEXICO

CHILE

SWITZERLAND

PHILIPPINES

VIETNAM THAILAND

BRUNEI

MALAYSIA

INDONESIA

SINGAPORE

A J C

E P

CHINA JAPAN

US

NZ

TPP

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(1) Global Production

2008(Results)

2009(Results)

2010 (Estimates)

2011(Forecasts)

Global production by Japanese electronics and IT companies

Communications equipment

Computers & information terminals

Other electronic equipment

Electronic components

Display devices

Semiconductors

IT solution services

($ million ; % change YoY)

2008(Results)

2009(Results)

2010 (Estimates)

2011(Forecasts)

AV equipment

($ million ; % change YoY)

2008(Results)

2009(Results)

2010 (Estimates)

2008(Results)

572,972

459,689

508,573

530,720

113,101

96,401

106,026

110,071

50,206

41,615

41,844

42,468

108,547

85,362

94,582

102,374

30,307

23,173

27,916

29,240

98,116

73,676

85,954

89,381

32,933

23,947

26,208

72,171 54,7

8765,811

67,488

67,591 60,7

2760,232

62,435

27,262

2. Global Production Forecasts for Japanese Electronics and IT Companies

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2. Global Production Forecasts for Japanese Electronics and IT Companies

(2) Flat-panel TVs

($ million ; % change YoY)

-10% 16% 4%

Market forces in Japan

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90.3 ％ Oct.2010

Household Coverage

97.0 ％ Mar.2009

Area Coverage

3. DTV Coverage in Japan

Promotion and Consumer Support

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4. Adoption of Japanese System for Terrestrial Digital Television Broadcasting

The Japanese system (ISDB-T) has now been adopted as the standard for terrestrial digital television broadcasting by the majority of South American countries.

Bolivia, Brazil, Peru, Argentina, Chili, Venezuela, Ecuador, Costa Rica, Paraguay and the Philippines

Source Wikipedia: The Free Encyclopedia. Retrieved from http://ja.wikipedia.org/wiki/ISDB

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5. Hot Issues(1) US DoT’s Proposed Changes to Lithium Battery Transportation Regulations

- Association letter to US DoT from IT industries in the US, Japan, EU and Korea

- 　　 We strongly request that regulations be well-balanced between safety and economic efficiency.

- Great impact on American people’s daily lives

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Ｃ

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5. Hot Issues

(3) International Harmonization of Information Security Systems

(2) Stable Supply and Open Access to Mineral Resources

- All countries should work together to find pragmatic and sustainable solutions 　　 for a stable and secure rare earth supply.

- Association letter to the G-20 Leaders from world industries

- 　 Ensuring the global safety of telecommunications networks with the latest technology and products

- All countries should develop their systems with full consideration to international standards and contract practices.

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6. Conclusion

~ To Promote Innovation ~

- Build a secure global IT society for economic development

- Commit to maintaining open markets and fighting protectionism

- Collaborative and coordinated approaches by WEF members to resolving common concerns

Thank you very much for your attention.