Promote Your Business Like a Pro

Presented by Susan Wagner, Editor

Smart Retailer Magazine

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MARKETING

Advertising

+

PR

?

???

A Bit of Everything How can I get the newspaper to write a story about me? How do I make sure my press releases are read by the right

person? I can’t write at all! How do I make it sound good? How do I get DJs to talk about my business? Newsletters are a chore. Are they really worth it? What do I put in a newsletter? How do I make my ad stand out? What’s the best type of ad for my business? How do I use social media? What other ways can I spread the word about my business?

Press Releases What Makes Them Work

Professional Format

Appropriate to Medium

Clearly Written

Addressed to Someone

Follow Up

NEWSWORTHY!

Press Releases What Makes Them Newsworthy

Significance

Proximity

Importance

Rarity

Timeliness

Prominence

PEOPLE

Press Releases Topics for Press Releases

New Lines or Designs Contests Charity Events New Services Solutions to Problems Costume Ideas News Angles Trends/Market Reports Ways to Decorate How-To’s Safety Tips Top 10s

Press Releases

Newsletters The Magic of Newsletters

They Create a

Relationship With Your

Customers

They are Read More than

Standard

Direct-Mail Items

They are Relatively Easy

to Put Together

Newsletters Tips for Better Newsletters

Think of a Clever Name Use Dark Type on Light Background Stick to One or Two Fonts Keep the Design Simple Use Spot Color to Add Zing Choose Paper That Reflects Your

Business Check with Your Post Office Before

Mailing Pick a Strong Subject Line Use Opt-in Lists Publish Regularly Have Fun With It!

Newsletters Ideas For Filling Newsletters

Decorating or Costume Trends Decorating Tips Craft Projects, How-Tos Makeup Ideas Show Reports Upcoming Events Safety Tips Party Ideas Tips for Choosing Quality Items Meet the Staff Owner’s Column Contest Winners

Newsletters

Advertising Making Your Ads Stand Out

Go for Simplicity Make Heads Powerful Use Dominant Graphic Use Effective Words Use Easy-to-Read Type Sell Benefits Not Features Name Your Prospects Tell Readers What to Do Use a Bold Border Keep Your Core Identity the Same Specify the Best Section Track Your Responses Strive to Dominate the Page

Advertising Making Your Ads Stand Out

Advertising Making Your Ads Stand Out

Advertising Making Your Ads Stand Out

Social Media Let Others Spread the Word

Get Started! Build a Fan Base Interact, Don’t

Just Talk Add Pictures

and Videos Provide Something

Interesting Post Often Connect with Your

Raving Fans Keep It Short Link Everything

Social Media Let Others Spread the Word

Other Ways to Get the Word Out Sponsor Local Events or Teams Participate in Parades Make Fun Centerpieces for Bars or Restaurants Be a Speaker for Groups Pass Out Business Cards Everywhere Hold Demonstrations at Fairs Pass Out Monthly Specials Fliers Team Up With Other Businesses Send Information to Groups Set Up Displays in Empty Storefronts Hold Contests Upload Articles Online Volunteer Think of Something Wacky!

You Are Your Own Best Promoter

You Can Do It!

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