Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan...

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Project Showcase

Transcript of Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan...

Page 1: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Project Showcase

Page 2: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

FULL PACKAGE

Page 3: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

One-StopService

Client: ROLANDRoland Rebranding promotion in Indonesia. Roland rebranded themself to female and mom target. C CHANNEL makes its rebranding video, event pre-registration microsite and KOL event.

156KViews

192Registration

SALESIncrease

AWARENESS

INTEREST

CONSIDERATION

ACTION

SHARE②

ON

LINE AC

TIVITY

③ C

CH

ANN

EL EVENT

① N

ATIVE VIDEO

① C CHANNEL

NATIVE VIDEO

Increase Brand Awareness 156,890 views and 1481 Likes. Total 936 hours watch

② Event Microsite

Increase Interest and Consideration (= 192 people registered to attend the event)

③ Event with KOL

KOL IG post (= 16826)Event Sales increase 8 times from last year

PLAN RESULT

Page 4: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

C CHANNEL VIDEO

Page 5: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

NativeVideo Ad

Client: LAKMECreate simple How to video, "Cara Membentuk Alis"and posted to all C CHANNEL platform.

100% organically generated over 850K views and over 19400 SAVED from Instagram

2.6M Reach

850KViews

19400Saved

Page 6: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

NativeVideo Ad

Client: Biore (KAO)Create how to use sunscreen everyday.

Over 500K views, 59,952 likes from total platform and over 14400 SAVED from Instagram

720KReach

500KViews

14400Saved

Page 7: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

NativeVideo Ad

Client: WARDAHCreate how to video about 4 Skincare to have bright & fresh skin.

Over 244K views, 19,189 likes from total platform and over 8400 SAVED from Instagram

279KReach

244KViews

8400Saved

Page 8: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

NativeVideo Ad

Client: LANEIGECreate how to video tips about use eyeliner for beginner.

Over 160K views, 9,469 likes from total platform and over 2162 SAVED from Instagram

263KReach

160KViews

2162Saved

Page 9: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

Native Video+

Boost Ads

Client: ICHITANTo increase Ichitan Thai Milk Tea Brand awareness,. Created “Ichitan Thai Milk Tea Cream Cake”After weeks, We boost this video through Facebook and Instagram to cover 100% Female millennial in Jabodetabek, which we estimated 5 million.

4.8M Reach

1.8M Views

3300Share

Page 10: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

NativeVideo Ad

Client: EVERWHITEHow to video on using Everwhite multi-mask products.

Posted on @cchannel_id & @cchannel_beauty_id Instagram account and generated over 600K combined views.

962K Reach

613KViews

32400Saved

Page 11: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

NativeVideo Ad

188K Reach

129KViews

8200Saved

Client: WARDAHWardah sheet mask tutorials

Generated over 120K views and over than 13% engagements

Page 12: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

SponsoredVideo

705K Reach

423KViews

15900Saved

Client: DIVA Beauty DrinkHealthy drinks for women

Generated over 423K views and over than 6,5% engagements

Page 13: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

LifestyleVideo

Client: Nivea - Tap InProduct review for sunscreen product

Generated over 160K views with over 13% engagement rate

262K Reach

160KViews

10000Saved

Page 14: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

Native Video

1M Reach

596KViews

2170Saved

Client: Grab FoodTo increasing public awareness, and boost #GrabUntukBumi campaign with educational video. Placement : C Channel All Platform & Food

Generated over 596K views and over than 18,6% engagements

Page 15: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

Native Video

241K Reach

78KViews

6,7KSaved

Client: ProchizCreate awareness and introduce prochiz. Placement : C Channel Main & Food IG

Generated over 78K views and over than 17% engagements

Page 16: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

IGTV SERIES

Page 17: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

IGTV SERIES

Client: HADALABOReview all series Hadalabo Gokujyun products with Hanna as main host clipper to try and feel product benefits exclusively on IGTV C CHANNEL platform.

100% organically generated over 317K views. Over 6621 likes and 483 comments during the video publish.

317KViews

6621Likes

483Comments

Page 18: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

IGTV SERIES

Client: WARDAHCreate Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAHand posted to exclusively on IGTV C CHANNEL platform.

100% organically generated over 75K views and over 83000 Engagement during the video publish.

113KReach

75KViews

83KEngagement

Page 19: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: WARDAH

To provide simple "Go to College" Daily Natural Makeup tutorials for college student with Wardah product variants,C CHANNEL created a short C CHANNEL Original series of Beauty Journey video series.This video series generated total 2.5million reach, 1 million views and 38,000 engagements

https://www.instagram.com/tv/B0lSiMIh5rj/

Showcase

IGTV SERIES

2,5MReach

1MView

38KEngagement

Page 20: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: SENKACreate Daily Night and Skincare Routine with Yuki Kato & Jerome Polim special program with SENKA and posted to exclusively on IGTV C CHANNEL platform.

100% organically generated over 283K views and over 31000 Engagement during the video publish.

Showcase

IGTV SERIES

283KViews

31KEngagement

293Comment

Page 21: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Roland

C CHANNEL created Series documentary video about Drum Girl Audition supported by Roland.

There are 163 people joined the Audition, 5 are selected to be a Drum Girl group called C the Drum Girl. After 30 days of Rum practice, hold a performance and 459 people registered to come

Showcase

C the Drum GirlDrum Girl Audition Series with Roland

6,8MReach

459Audience

5Drum Girl

Page 22: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

PANASONIC BEAUTY

EMERGENCY

TITLE: Tips Kulit Lembap dan Kenyal- Tips is extraordinary, hair dryer

for skin- Audience is more drawn to

comment on “Selfie stick”- Audience is commenting

about eating while standing- From the saved number, this is

the highest in this series. This means the content is very interesting for them that they want to watch again. (Either selfie stick, or the tips itself).

93,724Views 9,874 Likes 54

Comments1,461Saved

Page 23: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

INFLUENCER

Page 24: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: SONY

Select 9 Best Macro & Nano influencer using Lemon Analysis. Generated 3,012,873 reach for IG Feed ( = Almost 50% of Millennial Female in Jakarta), 358,724 Likes and 3473 Save

3M Reach

358KLikes

3473Save

Showcase

InstagramEndorsement

Page 25: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: POLYTRON

Worked with well-known Celebrity Shireen Sungkar to be featured promote & have product experience together with Polytron in her Youtube & Instagram managed by Lemon Influencers.

1.8M Reach

773KViews

89KEngagements

Showcase

CelebrityEndorsement

Page 26: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: PANASONIC

For New Panasonic Hair Dryer, Nano E Dryer, We created the campaign and 659 influencers joined the campaign and 5 are selected.

It generated over 7000 likes from 5 influencers.

Showcase

Micro-InfluencerEndorsement(LEMON BOX)

30KImpression

6.1%Engagement Rate

7604Like

Page 27: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

100 InfluencerOpening Party

Client: LUMINE

Invited 107 Influencer for LUMINE JAKARTA premium partyand also conduct before/after influencer promotion. During the event, we generated 1.8m impression and 104K engagement from Mega & Macro Influencers

107Influencer

1.8MImpression

104KEngagement

Page 28: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

InfluencerJapan Trip

Client: Japan National Tourism OrganizationEndorse 2 travel bloggers to introduce less-explored tourism spot in Japan.Got total 144,000 Instagram post likes.

Page 29: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: DURAKING

Duraking launched new product called DKOUTDOOR with HeiQ Technology that mostly using by professional athletes for training/exercise.

From this campaign, we open public campaign under Lemon. We select 43 influencers to receive DKOUTDOOR package together with Lemon Box.

Showcase

Micro - Nano Influencer

Endorsement(LEMON BOX)

143KImpression

60KEngagement

106KReach

Page 30: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: CALYSTA, POND’S

Monthly Lemon Box is a regular influencer gifting for Lemon communities.

Special in July Lemon Box, we open public for July Lemon Box and choose lucky Lemonians to join the campaign.

More than 50 influencer join and choose 30 person to get special package July Lemon Box (Calysta & Pond’s).

Showcase

Micro - Nano Influencer

Endorsement(JULY LEMON BOX)

37KReach

11KEngagement

80KImpression

Page 31: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: KOSE

KOSE launched new product called ONE by KOSE which is the objective to drive brand awareness, discovery, and trial of KOSE Balancing Tunner® products among target consumers.

From this campaign, we open public campaign under Lemon. We select 30 influencers to receive ONE by KOSE package together with Lemon Box.

Showcase

Micro - Nano Influencer

Endorsement(LEMON BOX)

82KImpression

13KEngagement

47KReach

Page 32: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: UPMOST BEAUTE

Our lemon influencers is working with Upmost Beaute to highlights their product (Lash & Brow Serum and Essential Face Palette).

From this campaign, we open public campaign under Lemon. We select 30 influencers to receive Upmost Beaute package together with Lemon Box.

Showcase

Micro - Nano Influencer

Endorsement(LEMON BOX)

304KImpression

19KEngagement

197KReach

Page 33: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Caffino

Our lemon influencers is working with Caffino (instant coffee drink) to highlights Caffino products and flavour variants in any occasion.

Every month, we open public campaign under Lemon and select 50 influencers to receive Caffino hampers for long-term campaign.

Showcase

InfluencerEndorsement(Premium User)

*Data taken from August 2019 to February 2020 and still growing.

2.1MReach

362KEngagement

869KViews

160+KOLs

Page 34: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

ONLINE ACTIVITY

Page 35: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Hadalabo

Objective: To attract new customer with sample.

Result: We got 1878 participants and Send 100 products to 100 winners. 78 posts are made from them

Showcase

MicrositeCampaign

1. Microsite under c channel 2. Survey about the product 3. Sending product and get Review

Page 36: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

EVENT

Page 37: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: GSK Physiogel

Blogger Gathering, inviting 15 influential beauty bloggers to know more about GSK and deliver the messages to their loyal readers through their blog.

Showcase

BloggerGathering

Page 38: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: THE FACE SHOP

Launching event inviting 120 influential beauty bloggers, media partners, and VIP customers to know more about THE FACE SHOP new products and deliver the messages to their loyal customers.

Showcase

LaunchingEvent

Page 39: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Covermark

Socialita gathering inviting 50 socialita to educate, maintain relationship and also as promotion channel. This event creates Covermark’s highest sales of the year.

Showcase

Socialita Gathering

Page 40: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Pocky (Glico)Event Concept: C Channel’s fun and fashionable Halloween Luncheon featuring Pocky Indonesia

Activity:C Channel DIY Class by C Channel Clipper and Fashion Class by Ajeng D. Svastiari

Venue:Harlow Brasserie (The H), JakartaParticipant:33 Influencers

Showcase

C CHANNELClass

Halloween Event

Page 41: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Wardah

C Channel Class with beauty enthusiast hosted by C CHANNEL Indonesia.

Worked with WARDAH Cosmetics to inspire young woman by unleash her potential to become Beauty Influencer with fun and attractive way.

Selected 22 lucky participants from total 163 registrant whom interest with C Channel Class.

Showcase

C CHANNELClass

Instagrammable Makeup

Page 42: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Client: Roland

C Channel runs a talent hunt to find the first drummer girl for Roland.

This event is meant to create a new yearly activity for Roland and to increase Roland brand awareness

C Channel created and promoted the event’s awareness in C Channel media

Showcase

C the Drum GirlTalent Hunt with Roland

3,2MImpression

20KEngagement

6,8MReach

Page 43: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

VIDEO PRODUCTION

Page 45: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

SOCIAL MEDIA MAINTENANCE

Page 46: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

Showcase

Social MediaMaintenance

Client: HadalaboIncrease brand awareness #onesteptoglow and campaign promotion for brand through social media.

Successfully increase followers & engagement of Hadalabo’s social media account.

366KImpression

212KReach

1600+Followers increase per

Month

Page 47: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

And many others!

Page 48: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.
Page 49: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.
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Page 52: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.
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WORK WITH

Page 64: Project Showcase - cchan.co.id · Create Day to Night Skin Care Routine "Atasi Kulit Kering dan Kusam" special program with WARDAH and posted to exclusively on IGTV C CHANNEL platform.

CREATE WITH US!

PT C Channel Media IndonesiaOffice Park Thamrin City, Unit AA01, Jl. Kebon Kacang Raya,

Kelurahan Kebon Melati, Kecamatan Tanah Abang Jakarta Pusat 10230

[email protected]

Create with Us!

PT C Channel Media IndonesiaOffice Park Thamrin City, Unit AA01, Jl. Kebon Kacang Raya,

Kelurahan Kebon Melati, Kecamatan Tanah Abang Jakarta Pusat 10230

Email: [email protected]: https://cchan.co.id/whatsapp