Project Overview Project Type:

High-rise residential development

Unit Mix: 2 BR 3BR 4BR

Unit Area Gross Area Unit Area Gross Area Unit Area Gross Area

48-50 sqm 48-74 sqm 65 sqm 79.5-109 sqm 72-86 sqm 72-117 sqm

No. of Buildings: One (1) tower with single & double row configuration

No. of Levels: Twenty-two (22) residential storey building with four (4) levels basement parking

No. of Units: Four hundred fifty (450) residential units

Location Map

How to get there:

1. From Makati: Take EDSA Northbound lane, and head straight going to Quezon City. Take Santolan Flyover and turn left to P. Tuazon. Upon reaching N. Domingo then turn left and then turn right to Doña Hemady. Head straight toward E. Rodriguez Avenue. Take a right turn at 12th street. The Amaryllis will be at the corner left side of the road.

2. From Manila: Take Ramon Magsaysay Blvd going towards Araneta Avenue. Make a left to Araneta Ave. going towards E-Rodriguez Ave. Upon reaching E. Rodriguez Ave., turn right and go straight until you reach Gilmore st. Turn right at Gilmore and then left at 12th street, The Amaryllis will be on your left prior reaching E. Rodriguez Ave..

3. From QC. Circle: Take East Avenue, heading towards EDSA From EDSA Southbound, go towards Timog Avenue and head to Tomas Morato. Head straight to get to E. Rodriguez Avenue, then take a left at Petron. Take the right most lane and take the first street to your right (12th Street) .The Amaryllis will be on your right.

Nearby Broadcast and Commercial Centers

Institution Distance in Km.

ABS-CBN 1.8

GMA 7 2.1

Il Terrazzo Commercial Center 1.4

Waltermart E. Rodriguez 1.5

Puregold E. Rodriguez 2.0

Crossings Q. Avenue 2.0

Araneta Center 2.0

Greenhills Shopping Center 2.4

Eton Centris 3.0

Robinson’s Galleria 3.5

SM Sta. Mesa 3.6

SM North EDSA 5.0

Trinoma 5.0

Nearby Hospitals

Institution Distance in Km.

St. Lukes Medical Center 1.0

National Children’s Hospital 1.3

Cardinal Santos Hospital 2.6

Capitol Medical Center 2.7

East Avenue Medical Center 3.0

Phil. Heart Center 3.2

UST Hospital 4.8

Nearby Schools

Institution Distance in Km.

St. Joseph’s College 1.0

Trinity College 1.2

St. Paul QC 1.6

Xavier School 1.8

Immaculate Concepcion Academy 1.9

St. Mary’s School 2.3

La Salle Greenhills 2.8

UERM 3.4

UST 4.8

Others

Church Distance in Km.

St. Paul Apostolate 1.2

Mt. Carmel Parish 1.8

Sports and Recreation Distance in Km.

Quezon City Sports Club 0.7

Project Comparables

PROJECT NAME DEVELOPER LOCATION LAND AREA

SALES LAUNCH

RFO DATE

NO. OF BLDGS., NO. OF FLOORS

TOTAL UNITS

FOR SALE

THE AMARYLLIS DMCI Homes 12th Ave., corner E. Rodriguez Sr. Ave.,

Quezon City

4,764 Sq.m.

Sept 2011 Dec 2014 1 Bldg. 22

Floors 450

WIL TOWER MALL VistaLand Eugenio Lopez

Drive, Quezon City 3,000 Sq.m.

Dec-09 Tower 1 Dec-14

2 Bldgs. 42 Floors

554

MAGNOLIA RESIDENCES TOWER A-B

Robinsons Land Aurora Blvd. cor.

Dona Hermady cor. N. Domingo Streets

20,000 Sq.m.

June-09 Jun 2014-

15 4 Bldgs.

36-38 Flrs. 793

SYMPHONY TOWER 1

VistaLand Sgt. Esguerra St.

Corner Timog Ave., Quezon City

3,000 Sq.m.

Sep-07 Tower 1 Dec-11

2 Bldgs. 24 Floors

313

MANHATTAN HEIGHTS TOWERS A&D

Megaworld Araneta Center,

Cubao, Quezon City - Jan-09 Dec-14

4 Bldgs. 30 Floors

727

WINLAND TOWER Skywealth Land

Holdings Tomas Morato Ave.,

Quezon City 3,191 Sq.m.

Jul-08 Dec-12 1 Bldg.

34 Floors 1,148

CAPITAL TOWERS Twr 1-2

Federal Land E. Rodriguez Sr.

Ave., Q.C. - Oct-06

Twr 1 RFO

Twr 2 Dec-13

3 Bldgs. 38 Floors

751

PINE CREST BLDG. 1-3

Vista Residences Inc.

Aurora Blvd. cor Balete Drive

8,000 Sq.m.

Jul-09 Dec-11 /

Apr 2012-13

3 Bldgs. 5-15 Flrs.

760

Competition Scan Overview The following projects are perceived to be the direct competitors of The Amaryllis (TAM) due to location and comparable

product line:

a. Wil Tower b. Magnolia Residences c. Symphony Towers d. Manhattan Heights e. Winland Tower Residences f. The Capital Towers

Total open for sale inventory is 17,601 units of which, 56% are already absorbed by the market.

Average take-up of a project in the area is 31 units per month.

High sales take-up were exhibited by My Place, Sun Residences, Will Tower Mall and South Insula.

Remaining inventory for sale is 7,825 units.

Average price per sq.m. in the area is P81,469.

Average price per sq.m. of The Amaryllis is considerably lower than its direct competitors, except for

Winland Tower Residences. However, the latter ‘s quality, concept and amenities are inferior compared to

The Amaryllis.

Profile of Buyers are Primarily under the 31 to 40 age group (young/growing families, early nesters) 30

years and below (young professionals, start-up families) Under ABC1 socio-eco class

The location and inventory dictated that The Amaryllis will complement the need for a living space by

those looking for a bigger unit for end-use among investors, young professionals and growing families.

* Sales Take-up as of Sept. 2010/May 2011

WHO DO WE TALK TO?

The characteristics of The Amaryllis’ target market are as follows: Buys nice expensive things that are of good value, (i.e. car) but without draining one’s finances, in order to live comfortably They can conveniently afford frequent travels, fine dining, and quality goods

They are discerning when it comes to spending hard-earned money. Ensures each purchase is durable and give quality value for money

Has good taste and can differentiate an item that is expensive but good value vs. an item that is affordable but substandard

They have high satisfaction level and purchase has to be delightful

PRIMARY TARGET MARKET: UPGRADERS/END-USERS

Demographics Decision makers, young start-up families

between 30 to 45 years of age from the BC1 socio-eco class currently thinking of upgrading from New Manila, San Juan and Quezon City. These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined monthly household income of at least Php150,000. They may already have a primary home, needing upgrade or are still renting.

NEEDS/BENEFIT ANALYSIS Emotional Need Benefit Activities & Experience Link to Product / Amenity

Ease of Travel Young career-driven couple starting

a family needs to balance life and to nurture their budding relationship

Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time together

Get home early and spend more quality time with your spouse.

Maximize your time by having all your needs within reach

Strategic Location

Family Bonding Young family seeking a balance in

their recreational and leisure activities

Offers an outdoor and passive relaxation for a more balanced life

Take a dip with the kids in the kiddie and lap pools. Hold meetings or parties at the multi-function hall.

Swimming pools, Gazebos, roof deck gardens, sky lounge

Good quality living space As parents, you would like to

provide your kids a shelter that’s more than just walls and ceilings

Your kids will have emotional reassurance

Bonding moments is not limited to the corners of your unit but is extended outside your home yet still have security

Your “Home” and all the amenities

Safety and Security A young couple with children needs

a safe place conducive to rearing well rounded individuals

Exclusivity and low density ensure a secured enclave for your family.

Boosted community developments ensures harmony and growth to all

Be able to concentrate on your work knowing that your family is in good hands

Various activities in the community promote values and personal growth

The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety.

PMO Programs to suit your interests

Value for money A startup family searching for the

perfect home that would allow them the freedom to pursue their other interests and engage in community building

A true value-for-money purchase that also serves as a long-time investment

Families are able to still afford travels locally and abroad with security that the purchase of the property won’t empty their savings account

Various spaces to grow and activities to do

Affordability and flexible payment terms

Larger unit spaces

PERSONIFICATION

Mike and Michelle have been married for 8 years now and are blessed with 7 year old Mischka. Mike, a fulfilled business man and Michelle, a successful interior designer, decided to get a place of their own with enough space to nurture the needs of their growing family. Having only one child, the family would like to hone Mischka according to their accustomed way of living – having the right balance of life - leisurely spending quality time with each other, enjoying the resources at home and can conveniently dine out, take trips and shop on occasions. It is important that they be in the center of all activities in order to keep up with the sophisticated and elegant lifestyle to which they have been familiarized.

SECONDARY TARGET MARKET: HALF-WAY HOME MARKET/INVESTORS

Demographics:

These are families who may already own a primary home or are still living with their parents and would like to consider getting a property that is in the center of the urban activities. They are parents/professionals looking for a half-way home and are also considering buying a property as a second home or future investment.

Needs-Benefit Analysis Emotional Need Benefit Activities & Experience Link to Product / Amenity

Status Recognition Your career driven individual

needs a residence which he can be proud of (sense of achievement/ symbol of status)

This development is located in a location where neighboring communities are part of the old rich guild.

Be able to come home early, rejuvenate both your mind and body within the comforts of your home.

Strategic Location

Smart Investment Parents searching for the

perfect home for their grown up children that would allow them the freedom to pursue their other interests and engage in community building

A true value-for-money purchase that also serves as a long-time investment. A great home deal that would ensure exclusivity and safe community for their children

Be able to afford travels locally and abroad

Be able to pursue other interests like additional hobbies

Flexible Payment Options

Bliss Have peace of mind while at

work, knowing that your kids are safe and secure.

A secure and exclusive community assures you of a worry-free living

Be at your best always as you can focus on each endeavour you enter into

Wall and perimeter fence Fire safety systems CCTV Cameras at strategic

locations. 24-hour security with roving

personnel.

Life-Work Balance As an upwardly mobile person

you want to make the most out of your career to secure the future of your family.

Spend more time with the family while still maintaining your trailblazing career

Feel rejuvenated as soon as you enter the property because of its stark contrast to the structures outside. Be awed by the grand entrance and lush landscaping

Well planned spaces and abundant landscaping. Amenity areas.

PERSONIFICATION

Dr. Kara Lacaba is a prized new addition to the Pediatric

Cardiology team at St. Luke’s Medical Center. Her goal in life is to be able to maintain her socially-active schedule while pursuing her budding career as a doctor. As such, it is imperative that her residence is only a stone’s throw away from her areas of work and play. Growing up as an only child, she has gotten used to the finer things in life, and she counts travelling as one of her greatest pleasures. As a result of her broad exposure even to the best resort locations in the country and around the world, she wants a home that is a reflection of her diverse and colorful experiences while growing up. Because she is looking forward to raising her own family in the near future, she also wants a home that is spacious enough to accommodate her future family.

VALUE PROPOSITION STATEMENT The Amaryllis is

A low density Modern Tropical themed enclave in New Manila, Quezon City that offers verdant landscapes and refreshing water features for young families with discriminating taste seeking to live in a secure, exclusive, and serviced condominium village within reach of the city’s activity and business hubs in a time of increasing environmental congestion in the city

Reasons To Believe: A Blissful Sanctuary

The Amaryllis is a gated and secured community development that has exclusive amenities and facilities. With 24 hour roving security provided by the Property Management Office and an electrified perimeter fence surrounding the entire community, residents will enjoy living the calm and worry-free lifestyle that they have been used to, and living in comfort is given priority.

Reasons to Believe: Signature Living

A lifestyle of sophisticated elegance complemented by the New Manila address completes one’s need for status recognition. Being part of high society, their regular participation in social activities will be sustained as The Amaryllis present areas for socials, interactive and leisure activities. The Amaryllis offers multi-purpose function rooms, a grand lobby, sky lounge, a fitness gym and swimming pool to complement a healthy lifestyle; thematic gardens and roof deck garden with verdant greens that will add beauty to the property and harmonize green living to its residents.

Reasons To Believe: Ease of travel

The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of South Triangle (Tomas Morato, Timog Avenue), the commercial and transit-oriented Cubao-Araneta Center and old Manila and Sta. Mesa gateway. One can reach the intended destination efficiently either by private or public modes of transportation. Given the ideal location, residents may frequent all their places of interest such as malls, restaurants, schools, places of worship, government institutions and other establishments that all are within close proximity to the property.

Reasons To Believe: Reliability and Stability courtesy of DMCI Homes brand

A smart investment decision avowed by DMCI Homes’ commitment to quality workmanship spanning nearly 60 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.

Approved Logo

Amaryllis is from the Latin word ‘amarysso’ which means to sparkle. It is commonly used as a symbol for the success won after a struggle and is often given in recognition for a job well done particularly in scholastics, writing and artistic endeavors.

Project In Focus: Site Development Plan

Land Area : 4,764 sqm

Total Saleable Area : 34,010.50 sqm

Density (units/ha) : 944.58 units / ha

Amenity Area : 2,347.50 sqm

No. of buildings : One (1) High-rise bldg

No of units : 450

No. of parking slots : 450

Modern Tropical Theme and Architecture

•Modern Tropical architecture refers to the architectural design that is suitable to our country’s climate. •It aims to take advantage of natural ventilation and lighting combined with modern building materials like glass, concrete and metal. •It takes advantage of the building’s orientation using the sun and wind path diagram while also protecting the building from said elements. •It incorporates natural elements like water and greenery thru the use of fountains and planting strips which not only accomplishes the mentioned principles but also add a pleasing environment to the end users.

Project Perspectives

Community Shot - Night

Building Features

Lobby

Gated Entrance

Garden Atrium

Outdoor Amenity

Swimming Pool Complex

Indoor Amenities

Function Hall

Gym

Other Building Features

(Insert picture)

Sky Lounge

Sky Park

Convenience store

Water station

Laundry station

(Insert picture) (Insert picture)

Property Management Office Services

• 24-hour security, with roving personnel

• Guarded entrance gate

• General maintenance of common areas

• Taxi call-in service

• Utilities application and payment assistance

Typical Floor Plans

Unit Layouts

2 Bedroom – A

57 sqm

2 Bedroom – B

57 sqm

2 Bedroom

59 sqm

3 Bedroom

79.5 sqm

3 Bedroom

85.5 sqm

4 Bedroom

105.5 sqm

Turnover Finishes

*for reference only

Turnover Finishes

Floor Finishes

Living, Dining and Kitchen Ceramic tiles with baseboard

Bedrooms Low maintenance resilient flooring with baseboard

Maid's Room Ceramic tiles with baseboard

Balcony Ceramic tiles with pebble washout

Toilet Unglazed ceramic tiles

Wall Finishes

Interior Walls Painted finish

Toilet Painted plain cement finish above tile

Ceiling Finishes

Living, Dining and Kitchen Painted plain cement finish

Bedrooms Painted plain cement finish

Maid's Room Painted plain cement finish

Toilet Painted ficem board ceiling

Turnover Finishes Specialties

Kitchen Area Granite finish kitchen countertop with cabinet system

Doors

Entrance Door Wooden panel door on metal jamb

Bedroom Door Wooden door on metal jamb

Maid's Room Door Wooden door on metal jamb

Toilet Door Wooden door with louver on metal jamb

Balcony Door Aluminum framed glass panel

Windows

Windows Aluminum framed glass panel

Finishing Hardware

Main Door Lockset Lever type keyed lockset

Bedroom Lockset Lever type keyed lockset

Maids Room Lockset Lever type keyed lockset

Toilet Lockset Level type privacy lockset

Toilet and Kitchen Fixtures 48 & 50 sqm 65 sqm 72 sqm 86 sqm

Water Closet Top flush, one-piece type

Lavatory at Toilet and Bath 1

Under counter type

Lavatory at Toilet and Bath 2

n/a Wall-hung with semi-

pedestal type Under counter type

Wall-hung with semi-pedestal type

Kitchen Sink Single Bowl with Drain Board

Kitchen Faucet Lever Type

Shower Head and Fittings Exposed bath and shower mixer

Soap Holder White, Recessed type

Unit Type # of

Units / Slots

Unit Area (sqm, more

or less) Low High

Gross Area (sqm, w/ Bal)

LIST Price (As in Pricelist)

Low High Low High

2 BR Inner 302 48 48 74 3.80Mn 4.79Mn

2 BR Corner 19 50 50 59 4.17Mn 4.67Mn

3 BR Corner 18 65 79.5 5.43Mn 6.84Mn

4 BR Corner 36 72 86 85.5 117 5.94Mn 8.00Mn

4BR Inner 19 72 85.5 5.65Mn 6.39Mn

TOTAL 450

PARKING

TOTAL 450 12.5 25 12.5 25 570T 1.2Mn

Price List Summary

Selling Program, Payment Terms,

Implementation Guidelines

A. Selling Program

B. Payment Terms and Discounts for High Rise Building Projects

• Minimum down payment of 20% of List Price with discounts and pay terms stated in the

Memo # FIN–10–07-001.

C. Implementing Guidelines

• Acceptance of reservations by Documentation Group will commence on September 30, 2011

• Checks issued should be payable to “DMCI-PDI”.

Item Date

1. Effectivity of Pricelist September 30, 2011 (Friday)

2. RFO Date December 2014

Selling Program, Payment Terms,

Implementation Guidelines

• Unit Reservation Fee is PESOS: Twenty Thousand Only (Php 20,000.00)

• Parking Reservation Fee is PESOS: Ten Thousand Only (Php 10,000.00)

• Buyers are only allowed to purchase one parking slot per unit reservation on a first-

come-first-serve basis as per policy PD-11-08-004 effective August 4, 2011.

• Regarding documentation, a buyer may request for a copy of the Master Deed and

Unit Plan, subject to company policy and delivery timetable.

COMPUTATION SHEET DATE: 9/16/2011 RESERVATION DATE: 9/16/2011 CLIENT Juan De La Cruz Address: Quezon City PROJECT: The Amaryllis BUILDING 1 RFO Date: Dec '14 UNIT: No. of Months to RFO: 39 AREA: 48 sqm Unit Type Regular Unit TERMS 20% dp; 80% 10 years Unit Closing Fees Total DP period LIST PRICE 3,804,000.00 Regular Discount 0% - Net 3,804,000.00 Addtl Discount (Complete docs + PDCs) 2% 76,080.00 Contract Price 3,727,920.00 4% 149,116.80 3,877,036.80 Downpayment 1 20% 745,584.00 Less: Spot Cash Discount 0% - Net Downpayment 1 745,584.00 Less: Reservation Fee 20,000.00 Net Downpayment 1 725,584.00 Payable in 39 month/ 18,604.72 /mo 3,823.51 22,428.23 /mo

Balance 80% 2,982,336.00 Factor 1.737977% Monthly Amortization 120 mos 51,832.31 0 51,832.31 /mo

Sample Computation

List Price

*RFO – DEC. 2014 Min Max

2 BR Inner Php 22,428.23 Php 28,362.50

2 BR Corner Php 24,611.36 Php 27,668.96

3 BR Corner Php 32,222.19 Php 40,731.61

4 BR Corner Php 35,315.98 Php 47,745.39

4 BR Inner Php 33,536.90 Php 37,993.64

Marketing Deliverables

Above the line Deliverables Particulars Delivery Schedule

Print ad placements Ideally, to be released as soon as an LTS is available after the soft launch. Full page ads will be executed in 2 angles: product centric and lifestyle oriented. Ear ads to sustain noise.

To be determined

Below the line Deliverables Particulars Delivery Schedule

1. E-marketing E-leaflets/Digital emailers To announce the upcoming project with an almost 90% accurate data to be used by the sellers for prospecting clients. This can be in the following forms:

July 2011

o Digital collaterals i.e. posters, leaflets, emailers o Mobile Marketing

SNS To include noise through FB, Twitter, YouTube, Word press and other Social Media

September 2011

Corporate Website To create a new webpage for the project where the entire project features & details (perspectives/photos) will be presented.

September 2011

2. PR PR stories will be developed to cover the important elements of the project:

September 2011

3. Marketing collateral To come up with a compelling set of marketing collaterals to convey the important details of the project.

o Project leaflet September 2011 o Project Flyer October 2011 o Digital Sales kit September 2011

4. Mall booth 2 sets of booth module systems shall be developed for The Amaryllis and shall be used in the following mall exhibits

4th wk September 2011

5. Scale Models and dollhouses Roving scale model and Sales office scale model: to feature the entire development September 2011 3 dollhouses: to feature the typical unit layouts of the project September 2011 6. Merchandising To create awareness and direct prospective buyers to the site.

On-site merchandising o On-site billboard September 2011

o Board-ups September 2011 o Satin flags August 2011

Off-site merchandising o Electronic billboards in Ortigas Ave.; QC CBD areas TBD

o Lamp post banners Sept - Oct 2011 o Permanent Directional Signs if possible 1Q2012 o Off-site billboard TBD Sales office o Off-site October 2011

7. Visual media Perspectives To develop new perspectives for the following areas: SDP, Entrance gate, indoor & outdoor amenities, building façade, landscape, atriums, and pool area.

September 2011

Audio-visual presentation & Walkthrough September 2011

8. Events Soft launch concept (classroom-type orientation only)

o To officially commence the project and generate interest of sellers, investors, & prospective buyers.

September 2011

Ground-breaking event o To formalize the joint venture between DMCI homes and Anflocor; to provide project exposure prior to the launch

September 2011

9. Referral program Boost customer referral/loyalty by supporting photo story contests, community development programs in QC projects and other upcoming referral program efforts

TBD

Implemented Efforts

Teaser E-leaflets

Teaser E-leaflets

Teaser E-leaflets

Actual Leaflet

On-site Merchandising: Satin Flags / Banner

On-Site Merchandising: On-Site Billboard

On-site Merchandising: Gate Board-up

Disclaimer In its continuing desire to improve the project, DMCI Homes reserves the right to change product features,

prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are for demonstration purposes only and should not be relied upon as final project plans.

Thank You and Happy Selling