Project leader: Nico Drok, Hogeschool Windesheim, Zwolle, The Netherlands Research by Carmen Koch &...

The Competence Project

Project leader: Nico Drok, Hogeschool Windesheim, Zwolle, The Netherlands

Research by Carmen Koch & Vinzenz Wyss, Zurich University of Applied Sciences,

Winterthur

Skopje June 28th 2011 Competences EJTA 2

European Higher Education Area

Keywords:

Quality: European quality assurance and accreditation

Mobility:Mutual recognition of courses and diplomas

3 major steps:

1. Transparent and comparable degrees (Bama)2. A European Credit transfer system (ECts)

3. Tuning of competences and qualifications


The TARTU - Declaration

10 competences

A competence represents

a combination of knowledge, understanding, skills and professional attitude,

that is needed to accomplish an important professional task.


10 competences, focused on important professional tasks

1. Reflect on the societal role of and developments within journalism

2. Find relevant issues and angles, given the public and production aims of a certain medium or different media

3. Organise and plan journalistic work

4. Gather information swiftly, using customary newsgathering techniques and methods of research

5. Select the essential information

6. Structure information in a journalistic manner

7. Present information in appropriate language and an effective journalistic form

8. Evaluate and account for journalistic work

9. Cooperate in a team or an editorial setting

10. Work in a professional organisation or as a freelancer


Each of these 10 competence contains a combination of

5 qualifications, so:

50 qualifications

A qualification defines what a learner is expected to know or be able to demonstrate after completion of learning (= ‘learning outcome’).


Competence Research Project

Main goal:

Assess the future (5-10 years) weight of the 50 different qualifications

Three phases:I. 2008/2009 – EJTA-members (mainly heads of schools)

II. 2009/2010 – Professionals from the fieldIII. 2010/2011 – Students & Teachers


Results

EU Professionals (Z-standardized) :

Score = 50 : no change in relative importance< 50 : becomes relatively less important> 50 : becomes relatively more important

Total sum of changes = 0 (zero).


1. Reflect on the societal role of journalism

1.1 Have a commitment to society

1.2 Have insight in the influence of journalism in society

1.3 be able to develop a grounded view of journalism

1.4 understand the values that underlie professional choices

1.5 be able to reflect on a future career

30 35 40 45 50 55 60 65

48.1

42.4

46.5

46.3

29.7


2 Find relevant issues and angles, given the public and production aims

2.1 know current events

2.2 know the characteristics of different media

2.3 be able to determine the relevance of a subject for a specific audience

2.4 be able to stimulate debate

2.5 be able to discover newsworthy issues on the basis of in-depth research

35 40 45 50 55 60 65

60.0

43.6

57.6

47.2

56.3


3 Organise and plan journalistic work

3.1 be able to make a realistic work plan

3.2 be able to work under time pressure

3.3 be able to adjust to unforeseen situations

3.4 be able to organise contributions from the public

3.5 be able to work within budget limits

35 40 45 50 55 60 65

45.1

62.3

52.5

40.2

42.8


4. The competence to gather information swiftly

4.1 have a good general knowledge

4.2 have a more specialised knowledge in a field

4.3 be able to use all required sources effectively

4.4 have the ability to balance the stories

4.5 have the will to interact with the public

35 40 45 50 55 60 65

64.2

47.2

54.4

51.9

50.4


5. The competence to select the essential information

5.1 be able to distinguish between main & side issues

5.2 be able to select information on the basis of reliability

5.3 be able to interpret the selected information

5.4 be able to select information in accordance with the genre

5.5 be aware of the impact of your information on the public

35 40 45 50 55 60 65

60.9

64.2

60.3

42.8

55.8


6. The competence to structure information in a journalistic manner

6.1 be able to use different types of narrative structures

6.2 be able to fine-tune content & form

6.3 be able to structure in accordance with the genre

6.4 be able to structure on the basis of relevance

6.5 be able use new media structuring techniques

35 40 45 50 55 60 65

46.3

48.7

41.4

54.8

53.3


7. The competence to present information

7.1 have an outstanding linguistic competence

7.2 present information in combinations of words, sounds & images

7.3 master the basics of layout

7.4 be able to work with technical infrastructure

7.5 be able to cooperate with technicians

35 40 45 50 55 60 65

49.5

49.6

34.9

50.4

41.0


8. The competence to evaluate and account for journalistic work

8.1 have a clear idea of the required quality of journalistic products

8.2 be able to evaluate own work

8.3 be willing to take criticism

8.4 be able to take responsibility for the choices made during the process

8.5 be able to take responsibility for the product

35 40 45 50 55 60 65

52.0

47.4

59.4

56.6

58.1


9. The competence to cooperate in a team or editorial setting

9.1 have good social skills

9.2 be reliable

9.3 show initiative

9.4 show insight in own strengths & weaknesses

9.5 show insight in relations within a team

35 40 45 50 55 60 65 70

52.2

70.7

63.9

49.9

51.1


10. The competence to work in a professional media-organisation and as a freelancer

10.1 be able to present ideas convincingly

10.2 know the rights & obligations within an organisation

10.3 know the market conditions

10.4 be able to evaluate the editorial policy

10.5 know the practical aspects of being a freelancer

30 35 40 45 50 55 60 65

50.9

40.6

39.1

56.8

30.0


Bottom 10

Rank Qualifications Qual.nr.

41 have insight in the influence of journalism in society 1.2

42 be able to structure in accordance with the genre 6.3

43 be able to cooperate with technicians 7.5

44 know the rights & obligations within an organisation 10.2

45 be able to organise contributions from the public 3.4

46 be able to evaluate the editorial policy 10.4

47 know the market conditions 10.3

48 master the basics of layout 7.3

49 know the practical aspects of being a freelancer 10.5

50 be able to reflect on a future career 1.5


Top 10

Rank Qualifications Qual.nr.

1 be reliable 9.2

2 be able to select information on the basis of reliability 5.2

3 have a good general knowledge 4.1

4 show initiative 9.3

5 be able to work under time pressure 3.2

6 be able to distinguish between main & side issues 5.1

7 be able to interpret the selected information 5.3

8 know current events 2.1

9 be willing to take criticism 8.3

10 be able to take responsibility for the product 8.5


First principles first!

Professional journalists in Europe stress :

1. Reliability2. General knowledge and analytical

skills3. Sense of urgency and relevance4. Accountability

“Back to basics”

21

Thank you

.

Skopje June 28th 2011 Competences EJTA

22

Trends in journalism (elements: the six P’s)



Trend Description

I Public Participation Making use of user generated content or knowledge, whether or not through social media or internet communities.

II Process Transparancy Guaranteeing accountability and a trustworthy, open working method.

III Product Content

NavigationOffering a relevant and reliable content, whether or not through in-depth research, and putting it in a meaningful context.

IV Product Form

Storytelling Using narratives in an attractive and user-friendly way to weave together fragmented observations to construct meanings.

V Platform Crossmedia Dividing content over different media in the most effective way while stimulating interaction.

VI Profession Entrepreneurship Being focused on innovation of product, process and platform for the benefit of the public with regard of the economics of the profession.


Public: Participation

1.2 Have insight in the influence of journalism in society

2.4 be able to stimulate debate

3.4 be able to organise contributions from the public

4.5 have the will to interact with the public

35 40 45 50 55 60 65

42.4

47.2

40.2

50.4


Process: Transparency

5.5 be aware of the impact of your information on the public

8.3 be willing to take criticism

8.4 be able to take responsibility for the choices made during the process

9.2 be reliable

35 40 45 50 55 60 65 70

55.9

59.4

56.6

70.7


Product – content: Navigation

2.3 be able to determine the relevance of a subject for a specific audience

2.5 be able to discover newsworthy issues on the basis of in-depth research

5.2 be able to select information on the basis of reliability

5.3 be able to interpret the selected information

35 40 45 50 55 60 65

57.6

56.3

64.2

60.3


Product – form: Storytelling

4.4 have the ability to balance the stories

6.1 be able to use different types of narrative structures

6.2 be able to fine-tune content & form

7.1 have an outstanding linguistic competence

35 40 45 50 55 60 65

51.9

46.3

48.7

49.5


Platform: Crossmedia

2.2 know the characteristics of different media

6.5 be able use new media structuring techniques

7.2 present information in combinations of words, sounds & images

7.4 be able to work with technical infrastructure

35 40 45 50 55 60 65

43.6

53.3

49.6

50.4


Profession: Entrepreneurship

3.3 be able to adjust to unforeseen situations

3.5 be able to work within budget limits

9.3 show initiative

10.3 know the market conditions

35 40 45 50 55 60 65

52.5

42.8

63.8

39.1


Trend Support from EU professionals

Participation Public -Transparancy Proces +

Navigation Product - content +

Storytelling Product - form o

Crossmedia Platform o

Entrepreneurship Profession -


Journalism (education):three dilemma’s

Which mission: Realism or idealism?Journalism as it has developed or as we would want it to be?

What expertise: Skill-based or academic reflection?Do journalism or research journalism?

Which focus: Current daily practice or innovation?Journalism as it is or as we expect it to be?

32

Thank you

.


Project leader: Nico Drok, Hogeschool Windesheim, Zwolle, The Netherlands Research by Carmen Koch &...

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