Project Change

I have taken the decision to expand and change the original project started. I have taken the decision to expand towards a more mainstream pop indie audience that targets a much wider age range of audiences that will be able to interact with the artists more and create a much simpler outlook towards the narrative.

We have decided to go with a popular narrative involving gender. The classic narrative of the male chasing the female is being slightly twisted (common in indie genre). We think this appeal to a much wider mainstream audience of the young adult age group we intend to target.

Creating this new narrative and following a much more traditional genre we think will make a much more appealing and entertaining final video. It will also help us to create a much more clear market style in which to function our ancillary tasks around making the brand of our music video much clearer. This conforms to the expectation of the media theorist Chomsky who suggest that in order to achieve in media there must be a marketed brand that can relate to the mainstream audience.