Eric HeubuschA Review of My Personal Brand

February 21, 2016

Table of Contents1. Executive Summary

2. Social Media Audit: Facebook

3. Facebook Audit Assessment

4. Social Media Audit: Twitter

5. Twitter Audit Assessment

6. Audience Demographics Assessment

7. Audience Demo Assessment Summary

8. Competitors

9. Social Media Objectives

Table of Contents Cont’d10. Online Brand Persona and Voice

11. Screenshots

12. Screenshots

13. Strategies and Tools

14. Timing and Key Dates

15. Social Media Roles

16. Social Media Policies

17. Critical Response plan

Executive Summary• My Social Media Strategy is to build an audience

on Facebook by posting timely, relevant, and/or interesting content whenever I can. I am often published through various mediums, and I plan to use my FB page as a gateway to keep my audience up to date on my content.

• Along with my own content, I plan to share other videos and pages I come across on the Internet that reflect my personal sense of humor and beliefs.

Social Media Audit: Facebook

• Title: Eric Heubusch

• URL: https://www.facebook.com/e.heubusch/

• Likes: 39

• Average Weekly Activity: 7 posts, 2 original content posts, 5 videos shared

• Average Weekly Engagement: 55

Facebook Audit Assessment

• The reason for the poor engagement average is because I focused on Twitter when the lesson plan focus shifted. The engagement I had from the week the focus was on Facebook was high, and was also the period I gained all of my likes. To do better, I can schedule posts for the week and also boost posts to reach a larger audience.

Social Media Audit: Twitter

• Number of Followers: 158

• Average Weekly Activity: 20+ original tweets, 10+ retweets

• Average Engagement: Over the course of one week, averaged six likes per original tweet and one retweet per original tweet

Twitter Audit Assessment

• I’ve focused my personal brand on Facebook, but after these past few weeks I’ve realized the importance of Twitter for Business. To do better in the future, I can use more hashtags and retweet other personalities and companies that best fit my interests

Audience Demographics Assessment

• 78% of likes have come from 18 to 25-year-olds

• 55% of likes have come from females

• Primary Social Network: Facebook

• Secondary Social Network: Twitter

• Primary Need: Facebook

• Secondary Need: Twitter

Audience Demo Assessment Summary

• Personally, Facebook is a better platform to post the content that I write and make, and is my primary social network. Twitter is something I can utilize once I build more of a following.

Competitors• Piques is an actor/director

most famous for his presence on Vine.

• Piques, however, has done a good job at utilizing other social media.

• When Piques creates a Vine, he shares it on both his Twitter and Facebook page. People like his page for the Vines, but also see other content he publishes and shares.

Social Media Objectives• By April, my goal is to have

100 likes for my Facebook page.

• I feel that 100 likes is a realistic goal. I got 39 in two days, but stopped campaigning to earn more. The objective is specific, measurable, attainable, realistic and time-bound.

Online Brand Persona and Voice

• The following slide will be screenshots of the types of humor that i personally like to use, and the slide following that will be examples of other Tweets that I would like to style myself after.

Strategies and Tools• Facebook:

• As we learned in class, boosting a post will help content reach

• Putting reminders in posts to like the page

• Twitter:

• Promoted Tweets are one way for Tweets to reach larger audiences

• Using more hashtags would help people see content. As we learned in class, no more than three

Timing and Key Dates• My main demographic, 18 to 25-year-olds, are

often in class weekdays from 9:30 a.m. to around 5 p.m. These are the times to post because they are often checking their social media accounts at this time when they’re bored in class.

• It’s appropriate to make jokes on lesser holidays like St. Patrick’s Day or Valentine’s Day, but it isn’t appropriate to make jokes about religious holidays.

Social Media Roles

• As a poor college student, I am the director, manager, and coordinator of all of my social media. If I ever come into money, I could staff a team.

• I must schedule posts, create content, and respond to anyone who contacts me on my accounts.

Social Media Policy

• My main policy for social media is to only make posts and tweets that accurately reflect who I am. I will use it as a gateway to my work and a way to express my opinions and beliefs.

Critical Response Plan• Scenario one: I tweet something ill-timed or in too

poor of taste

• Immediately delete the tweet/tweets. Apologize, promise to use better judgement in the future

• Scenario two: I post something on Facebook similar to the Tweet

• Delete the post. Write and apology and boost the apology post

Slideshare Account

http://www.slideshare.net/EricHeubusch