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PROGRAMMATIC WORKFLOW MEDIASCAPE Australian Market … · PROGRAMMATIC CHE proximity Ad Science...
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INDUSTRY MEASUREMENT PUBLISHER SELL PLATFORMS Supply Side PlaJorm (SSP) TRADING DESK Agency Indie DMP/DATA PARTNERS PRODUCED BY AGENCY/ CLIENT AD SERVER PROGRAMMATIC WORKFLOW MEDIASCAPE Australian Market – as at June 2017 Consumer > Publisher > AdServer > Automated Guaranteed > Agency/Client Ad Server > AdverFser > Consumer > Publisher > AdServer > Sell Pla\orms > Ad Exchange > Buy Pla\orms > Trading Desk > Agency/Client Ad Server > AdverFser > RetargeFng > Consumer > Publisher > AdServer > Data/Measurement/AnalyFcs> Agency/Client Ad Server > AdverFser > CONSUMER PUBLISHER AD SERVER ADVERTISER AD EXCHANGE Automated Guaranteed BUY PLATFORMS Demand Side PlaJorm (DSP) RETARGETING CAMPAIGN ANALYTICS: ASribuUon/VerificaUon
Transcript of PROGRAMMATIC WORKFLOW MEDIASCAPE Australian Market … · PROGRAMMATIC CHE proximity Ad Science...
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INDUSTRYMEASUREMENT
PUBLISHER
SELLPLATFORMSSupplySidePlaJorm(SSP)
TRADINGDESKAgency
Indie
DMP/DATAPARTNERS
PRODUCED BY
AGENCY/CLIENTADSERVER
PROGRAMMATIC WORKFLOW MEDIASCAPE Australian Market – as at June 2017
Consumer>Publisher>AdServer>AutomatedGuaranteed>Agency/ClientAdServer>AdverFser>
Consumer>Publisher>AdServer>SellPla\orms>AdExchange>BuyPla\orms>TradingDesk>Agency/ClientAdServer>AdverFser>RetargeFng>
Consumer>Publisher>AdServer>Data/Measurement/AnalyFcs>Agency/ClientAdServer>AdverFser>
CONSUMER
PUBLISHERADSERVER
ADVERTISER
ADEXCHANGE
AutomatedGuaranteed
BUYPLATFORMSDemandSidePlaJorm(DSP)
RETARGETING
CAMPAIGNANALYTICS:ASribuUon/VerificaUon