Get with the Programmatic, WTF Programmatic, December 2016

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GET WITH THE PROGRAMMATIC DEBUNKING THE INDUSTRY’S MOST COMMON MYTHS

Transcript of Get with the Programmatic, WTF Programmatic, December 2016

Page 1: Get with the Programmatic, WTF Programmatic, December 2016

GET WITH THEPROGRAMMATIC

DEBUNKING THE INDUSTRY’S MOST COMMON MYTHS

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TEN MYTHS IN PROGRAMMATIC

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23 4

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7 89

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1PROGRAMMATIC

WILL INEVITABLY LEAD TO THE

DEATH OF THE SALES PERSON

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PROGRAMMATIC IS EASIER THAN

TRADITIONAL SALES

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3PROGRAMMATIC

OPERATIONS REALLY MEANS YOU SET IT &

FORGET IT

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4PROGRAMMATIC ONLY WORKS FOR DIRECT RESPONSE, SO CREATIVE DOESN’T MATTER

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PROGRAMMATIC ONLY FILLS LESS VALUABLE & LESS VISIBLE INVENTORY

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6PROGRAMMATIC’S WATERFALL IS DEAD.

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7PROGRAMMATIC’S HEADER BIDDING SLOWS EVERYTHING DOWN

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PROGRAMMATIC IS A NEW CHANNEL AND REQUIRES A STANDALONE STRATEGY

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PROGRAMMATIC IS A RACE TO THE BOTTOM

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PROGRAMMATIC VIDEO HAS A LOT OF FRAUD

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3TAKEWAYSPROGRAMMATIC IS ABOUT EFFECTIVENESS, NOT EFFICIENCY

PROGRAMMATIC ACTIVATION NEEDS TO BE NIMBLE IN NATURE

PROGRAMMATIC IS STILL ABOUT CONNECTING BRANDS TO CONSUMERS