Small Business Digital SolutionsProgrammatic Advertising

www.AceInTheHoleBranding.com 734-620-1194

The Small Business ChallengeIn today’s tech-centric world, how do you…• Reach the right customers (your target

audience)• With the right messaging (address THEIR

needs, challenges, etc)• In the right places (where they hang out online

and on mobile)• At the right time (when your message is

relevant to them)

The Solution: Targeted Programmatic Advertising• Addresses the specific needs,

interests, and challenges of the consumer• Allows businesses to speak directly to

individuals • Is highly customized to meet the goals

of the small business• Delivers the RIGHT message to the

RIGHT people in the RIGHT places at the RIGHT time

Why Programmatic Advertising?• 67% of 2016 digital display ad spending in the U.S. was

programmatic (emarketer.com)• In 2017, more than half of mobile video ad spend will be

programmatic (emarketer.com)• It’s highly efficient at pairing audience with relevant ad

placement • Programmatic targets audience rather than platform, app,

or website• Programmatic is efficient, inexpensive, and highly effective

How Does Programmatic Work?It reaches your ideal customers online and on mobile through highly targeted audience profiling:• Geofencing and geo-targeting• Purchasing habits & history• Consumer interests • Relevant keywords• Keyword contextual (terms relevant to your

business)• Demographics• Retargeting (following your website visitors to

almost any other website)• Consumer behavior

• Digital perimeter around a specific address or small geographic area

• Mobile ad delivery when someone is within the perimeter

• Geofence locations where large numbers of people congregate:• Events• Stadiums/arenas• Office buildings office buildings• Malls• Festivals• Conferences

Geofencing

Geo-Targeting• By zip code

• By DMA (designated marketing area – metro Detroit is a DMA region)

• By radius

• Used in combination with audience targeting to reach a focused geography

Where Do Your Ads Appear?

We target your AUDIENCE and reach them wherever they are

online or on mobile

Mobile Ads

The Weather ChannelMain Screen CNN NewsfeedESPN Scores The Detroit Free Press

Main Screen

Ads appear in different places on different apps. We choose the most popular ad sizes for maximum exposure for YOUR business.

Online AdsAds appear in different places on different sites. We choose the most popular ad sizes for maximum exposure for YOUR business.

Designing Your Programmatic CampaignWe will help you…

• Clarify your campaign goals:• Drive foot traffic and sales?• Promote special offers?• Reach untapped market?• Increase brand awareness?• Re-target to warm leads?

• Decide upon your ad strategy

• Clearly define your ideal target audience

• Determine the number of impressions required to reach your goal

• Build quality ads that engage your audience

Running Your Programmatic CampaignWe will…• Create a custom piece of code to

put on your website to capture visitors and enable retargeting

• Build your campaign to reach your target audience

• Optimize your campaign daily to ensure your goals are achieved

• Provide twice-monthly analytics that show number of impressions and click-throughs for each piece of the campaign

Ignite Your Business, and Kick ACE! Get

Started Today…

Heather DoeringOwner, Ace in the Hole Branding

Heather@AceInTheHoleBranding.com

734-620-1194