Mobile and The Power of Programmatic - Matomy at Israel AdTech 2016
Transcript of Mobile and The Power of Programmatic - Matomy at Israel AdTech 2016
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MOBILE ANDTHE POWER OFPROGRAMMATIC
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400+
EMPLOYEES
11
OFFICES
26,000
MEDIA PARTNERS
5,000
CUSTOMERS
2007LAUNCHED
Tel Aviv New York London San Francisco Fort Lauderdale Denver Toronto Munich Venice Beijing Seoul
Matomy Media Group (LSE:MTMY) is a world-leading media company offering smart technology solutions with a
personalized approach to advertising.
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PROGRAMMATIC
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AUTOMATION
DIRECTRTB
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FROMMANUAL TO PROGRAMMATIC
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ON ALL FRONTS
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BUT MOBILE IS GROWING THE FASTEST
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BUT MOBILE IS GROWING THE FASTEST
40%
60%
68%
77%
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WHILE VIDEO IS THE CATALYST
51%
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IT’S A WHOLE NEW BALLGAME
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MOBILE IS OUR PERSONAL EXTENSION
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TWO PARALLEL FORCES
Programmatic Technologies Grow Increasingly Sophisticated
User’s Mobile Phone Moves from Tool to a Personal Extension
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MORE CONNECTED THAN EVER
The average person looks at his or her phone 150 times every day.
Most people look at their phones within five minutes of waking up.
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RICHER DATA THAN EVER
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UNLEASHINGTHE POWER OF PROGRAMMATICPUBLISHERS
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UNLEASHINGTHE POWER OF PROGRAMMATIC ADVERTISERS MOBILE
CONSUMER
What are they doing?SIGNALS
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PROGRAMMATIC -TAKEAWAYS
Connecting with consumers 24/7
Across every media channel
Automated customized ads
Richer data
Advertisers and publishers should work together
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THE POWER OF PROGRAMMATIC
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IT’SPERSONAL