Programmatic Fuled by Social Data from Kinetic
1
www.kineticsocial.com [email protected] Display Campaign Success Using Social Data The Challenge A National Clothing Retailer chose Kinetic to help them connect with jeans- loving teens and invite them to their website, with the benchmark unit of measure being CTR. Overall, this campaign’s breakthrough success stemmed from leveraging the right social insights across programmatic media to target content that drove performance. The result? Teens were curious and engaged— and so was our client. The Roundup +100% SOCIAL DATA DOUBLED TARGETING EFFECTIVENESS +44% INCREASE IN CLICKS OVER OTHER TYPES OF TARGETING +56% BOOSTED EFFECTIVENESS USING SOCIAL PSYCHOGRAPHICS The Strategy The Kinetic team leveraged our social data findings, layering them on a traditional display campaign. Drawing from our Testing Suite tools, we were able to integrate: | Customized keyword segments and interest buckets based on what teens were talking about across the social landscape | Custom segments using social data to target effective keywords, and the optimal target audience | Lookalike audiences formulated using social data, which resulted in a 56% increase over other types of targeting | Optimized campaign to best performing Grapeshot keyword segments
-
Upload
don-mathis -
Category
Marketing
-
view
38 -
download
0
Transcript of Programmatic Fuled by Social Data from Kinetic
www.kineticsocial.com [email protected]
Display Campaign Success Using Social Data
The Challenge A National Clothing Retailer chose Kinetic to help them connect with jeans-loving teens and invite them to their website, with the benchmark unit of measure being CTR.
Overall, this campaign’s breakthrough success stemmed from leveraging the right social insights across programmatic media to target content that drove performance.
The result? Teens were curious and engaged— and so was our client.
The Roundup
+100% SOCIAL DATA DOUBLED
TARGETING EFFECTIVENESS
+44% INCREASE IN CLICKS OVER OTHER
TYPES OF TARGETING
+56% BOOSTED EFFECTIVENESS
USING SOCIAL PSYCHOGRAPHICS
The StrategyThe Kinetic team leveraged our social data findings, layering them on a traditional display campaign. Drawing from our Testing Suite tools, we were able to integrate:
| Customized keyword segments and interest buckets based on what teens were talking about across the social landscape
| Custom segments using social data to target effective keywords, and the optimal target audience
| Lookalike audiences formulated using social data, which resulted in a 56% increase over other types of targeting
| Optimized campaign to best performing Grapeshot keyword segments
