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Program Council
Content Distribution over IP: Options, Impacts, Opportunities
• Kathleen McMonigal
• Tim Lorang
• Gates Rhodes
Program Council
Part 1 of
The Zone series
Producer:
Tim Lorang
Production Manager
ResearchChannel
Screening
The Convergence Zone
Current Participants: UniversitiesCalifornia State Univeristy, SacramentoDuke UniversityGeorge Mason UniversityJohns Hopkins UniversityMassachusetts Institute of TechnologyNational University of SingaporeNew York UniversityOregon State UniversityRice UniversityStanford University Medical CenterTexas A&M UniversityTufts UniversityUniversidad de Puerto RicoUniversidade de Sao Paulo
Universitat Politècnica de Catalunya University of Alaska Fairbanks University of ChicagoUniversity of HawaiiUniversity of HoustonUniversity of Maryland - College ParkUniversity of PennsylvaniaUniversity of Southern CaliforniaUniversity of Texas - AustinUniversity of VirginiaUniversity of WashingtonUniversity of Wisconsin-MadisonVirginia TechYale University
Current ParticipantsResearch OrganizationsHoward Hughes Medical InstituteInternet2National Academies National Academy of EngineeringNational Academy of SciencesNational Institutes of HealthNational Institute of Nursing ResearchNational Library of Medicine National Science FoundationNational Sea Grant College Program
Corporate Research CentersAJA Video Systems, Inc.CENICIBM CorporationIntel CorporationJohnson & JohnsonMicrosoft ResearchPacific Northwest GigapopR1edu.orgVulcan Inc. Wisconsin Public Television
Program Council
Goals for ResearchChannel• To develop a recognized national
and international media presence for research activity
• To maximize the distribution and accessibility of research resources from participating institutions to public audiences around the world
Program Council
Goals for ResearchChannel• To create accessible, high-quality
video resources for scientific communities
• To lead and partner in technology experiments to develop new, high-speed methods of exchanging high-bandwidth research information on a global scale
Program Council
Video On Demand Library• www.researchchannel.org
• 2000 hours of original programming
Program Council
U.S. Television Distribution19 Million• DishNetwork satellite system
– 10.5 Million households
• Cable systems– 9.4 Million households– 32 States
Program Council
Hours of Media Viewed per Month
16171799
23442590
30482484
3220 3228 30553598
3732
52154648
4252
48505024
6377
7131
7872
9181
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Jan-02
Feb-02
Mar-02
Apr-02
May-02
Jun-02
Jul-02
Aug-02
Sep-02
Oct-02
Nov-02
Dec-02
Jan-03
Feb-03
Mar-03
Apr-03
May-03
Jun-03
Jul-03
Aug-03
Combined Webcast andVideo On Demand Programs
Ho
urs
Program Council
Average Viewing Time
Min
ute
s
Duration longer for VOD at higher bandwidths
Program Council
Video Library Growth
0
200
400
600
800
1000
1200
1400
Average23 PremieresEach Month
Program ArchiveCumulative Total
259
381
482
593651
763
891
9711048
1158
1255
61
Pro
gra
ms
270 New Programs per year
Program Council
Program Subjects
27%
11%
8%
21%
17%6%
10%
Program Council
Internet Viewing: Live Webcast
0
5000
10000
15000
20000
Sept Oct Nov Dec J an Feb March April May J une J uly Aug
Hours viewed per month by bitrate
Cable
DSL
Modem
Audio
Program Council
Internet Viewing: Video On Demand
0
500
1000
1500
2000
2500
3000
Sept Oct Nov Dec J an Feb March April May J une J uly Aug
Hours viewed per month by bitrate
Cable
DSL
Modem
Program Council
University of Southern California
USC Presents …Literary Luncheon with Michael Cunningham
Program Council
University of VirginiaUVA NewsMakers 2004Energy Policy and Politics
Program Council
University of Maryland College ParkSPJ PresentsPolitics, Ethics and Reporting
Program Council
University of Wisconsin-Madison
University of Wisconsin-Madison Presents
Dances for Television
Program Council
Virginia TechHelp Save America’s Pearly
Mussels
Program Council
Johns Hopkins UniversityPlans to Prosper:Safety Vest to Reduce Injuries
Program Council
National Science FoundationCommunicating Engineering and
Technology to the General Public
William S. HammackAssociate Professor, Chemical and Biomolecular EngineeringUniversity of Illinois, Urbana-Champaign
Program Council
Howard Hughes Medical Institute
Understanding Biomedical Research Series
Research Mechanics: Putting the Brakes on Cancer
Program Council
Oregon State UniversityResearch FrontiersThe Pacific Northwest: Disaster Zone
Program Council
Objectives•Integrate and automate traditional television and streaming internet distribution.
•Develop high-quality low latency interactive systems.
•Implement meta-data and underlying architecture to make programming easily findable.
•In general, support industry and ubiquitous vendor standards.
•Provide the highest quality viewing experience.
Program Council
DigitalWell: Asset Management Infrastructure
•Middleware
•Access control
•Automated encoding
•Automated integration of on-line and television systems
•Storage and preservation
Program Council
Our Viewers…
Program Council
Audience demographics for televised ReseachChannel programs
Source: Media Audit, Spring 2003
•an age range of 25-54 years
•the achievement of an advanced degree
•registered voters
•higher than average Internet use
•employed in a professional/technical/managerial career
•business travelers
•a regular reader of The New York Times
•annual household income of $100K plus
•consumers of news and information programming on television
Program Council
Highest Quality Viewing Experience
• Factors that impact quality
• Production Techniques
• Encoding
• Computer environment
Program Council
Content Distribution Over IP:Options, Impacts, Opportunities
Internet 2Fall 2004 Member MeetingSeptember 27-30Austin, Texas
Timothy LorangResearchChannel
Program Council
Video Quality and Digital Files• How does Video Quality
Affect Digital Files?• Why should we care?• Production Techniques• Is “technical” quality the
only thing?
Program Council
Frame Sample Rates for Uncompressed Video
•Full frame = 640 x 480 pixels•640 x 480 x 30 frames per second = 9,216,000 pixels•Each pixel needs 24 bits for color•9,216,000 x 24 = 221,184,000 bits•221,184,000 bits/8 bits/byte=27,648,000•27,648,000bytes/1024bytes/KB=27000KB•27,000 KB/1024 KB/MB = 26.4 MB•26.4 MB per second of video•1.5GB per minute
Program Council
High Bandwidth/Cheap StorageWho cares about big files?
• Last mile issues• Low penetration of high
bandwidth• Network Traffic• Pocket Video or Hand Held PC
Program Council
Pocket Video=Small Files• High Speed Example
– 259Kbps– 20fps– 208x160
• Low Speed Example – 46kbps – 15fps – 160x120
Program Council
Standards are Evolving • Examples of streaming to
handheld devices at ResearchChannel web site:
http://www.researchchannel.org/demos/movingforward.asp
Program Council
Key Frames• Key frame is a
reference frame that contains information about the whole frame.
• Difference Frame contains only information about the current frame that is different from the previous frame.
Program Council
Key Frames and Movement • Key frame is a reference
frame that contains information about the whole frame.
• Difference Frame contains only information about the current frame that is different from the previous frame.
• More movement makes more difference frames.
Program Council
What affects does movement have on the digitized video?• All movement affects the
encoding• Encoders try to minimize
movement– Inter-frame compression
• Small areas of movement, such as a mouth on a talking head, are digitized, static areas are not.
– Motion Detection• Moving objects are not digitized each
frame, just moved, e.g. a boat moving across the frame.
Program Council
Some movements cause more problems for encoders
• Busy backgrounds, such as crowds or moving leaves, adds to movement.
• Unsteady cameras adds to movement.
• Zooms, pans and tilts cause more movement.
• Dissolves, wipes and other special effects cause more movement.
• Animated graphics add movement.
Program Council
Steps to minimize movement
• Use static backgrounds• Use tripods• Limit unnecessary camera
movement• Use cuts rather than fancy
transition effects• Static graphics
Program Council
•Noise is any artifact recorded in the video that was not part of the original scene. This often is seen as sparkles, black dots, graininess, blocky spots and fuzziness.
•Noise tends to be random and can last on the video for as little as one frame.
•The encoder sees noise as movement and encodes more frames
Encoders and Noise
Program Council
What adds noise to video?• Video Cameras
– Old tube cameras add a lot of noise– Digital cameras use light sensitive
“chips.”• Consumer cameras use a single chip,
broadcast cameras use three chips.• The quality and number of chips will
determine how well the camera will record in “low light” settings.
• The Gain Control helps record in low light, but adds noise.
– The lens has a big influence on light sensitivity and sharpness of the image.
Program Council
What adds noise to video?• Video Tape
– Still most cost effective storage medium.– Quality varies between brands and
formats.– Analogue formats (VHS, BetacamSP) are
more susceptible to noise.– Digital formats (DVCam, BetacamSX)
maintain the digital quality of the digital video signal.
– Amount of information recorded on tape affects quality.
• DVCam records more digital information than MiniDV but less than BetacamSX.
– Dropouts can affect any tape format.
Program Council
How to reduce noise• Use the best camera you can afford.
– 3 chips and a good lens
• Use a professional grade tape format– Use good quality brand video tape– Don’t over use the video tape– Don’t make multiple generation dubs of
tape (more of a problem with analogue formats)
• Use proper lighting techniques to bring lighting level up to camera’s recommended levels.
Program Council
Does improving the quality only have an effect on the encoding?
• Of course not, quality also affects the viewing experience for television as well as for streaming files!
Program Council
Thank you for your time…….
Copyright © 2004ResearchChannel