Profits of passion icf. 11 19-13
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Transcript of Profits of passion icf. 11 19-13
Profits of
Passion:Finding Your Words
©2013 Core Passion Inc
The FUSION of Human Energy and Business Energy
Human Energy – WHO you are
Business Energy – WHAT you do
©2013 Core Passion Inc
Be the MagnetGo on the Journey to find your words. . .
©2013 Core Passion Inc
When you know WHO you are…
• You know WHAT to do.
• You know WHAT to say.
• You know HOW to magnetize!
©2013 Core Passion Inc
Profits of PassionQuestions for the Journey
WHY WHY is this so valuable?
HOW HOW do you get started?
WHO WHO are you? BRAND
WHO are you doing this for? CLIENT
WHAT WHAT do you want?
WHAT does your client want?
©2013 Core Passion Inc
WHY is this so valuable?
Remember the “Y”The ONE number that you need to know
“The ONLY path to profitable growth may lie in a company’s ability to get its’ loyal customers to become, in effect it’s marketing department.”
Frederick Reichold, The Harvard Business Review
Director Bain & Company, Author-Loyalty Rules
Will you RECOMMEND ME? (9/10)
©2013 Core Passion Inc
HOW do you get started? A profitable system for moving energy. . .
(WHO)
(WHAT) (HOW)
©2013 Core Passion Inc
PASSION - WHO are you? BRAND
• Unique words of wisdom
• What WORDS do you bring to life?
• Your client walks away and says . . .
©2013 Core Passion Inc
PASSION - WHO are you?Circle three Core Passion® Codes that feel like you.
©2013 Core Passion Inc
WHO are you doing this for?Stand in the CLIENT’S SHOES!
Have you stood in THEIR shoes?
Literally.
Repeatedly
Don’t assume!
©2013 Core Passion Inc
VISION - WHAT do you want?Finding Your Words
©2013 Core Passion Inc
VISION - WHAT do they want? See it through THEIR eyes!
“The challenge is to view every element of every part of the business through the customer’s lens; to literally redefine each element from the customer’s perspective.”
Tom Peters, Author
In Search of Excellence• They want
• They need
• They expect
• Their emotional state
©2013 Core Passion Inc
ACTION – HOW do you get started?Use your magnetic key words in:
• Google ad words for your website
• Tag words for social media marketing
• Conversations with your friends, family, community, and peers
©2013 Core Passion Inc
Be the Magnet . . .Find your magnetic words at CorePassion.com