Professional Women in Real Estate

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Transcript of Professional Women in Real Estate

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Professional WomenPROFILE

CheriHagan, an agentwithColdwellBanker Residential in Schaumburg,chose to enter the real estate businessfour years ago, after spending 17 yearsinmarketing and event planning.“I saw that the real estatemarket

had been bad for somany years that Ithought it was due to turn around. SoI chose tomake the career change andI have never regretted it,”Hagan says.“Real estate actually allowsme to usemy strengths frommyearlier career. Ihave tomarketmyself and every openhouse andbroker’s tour is an event.”Hagan admits she generally is

available to her clients 12 hours a day,seven days aweek and only once ina bluemoon schedules a day off, butsays she loveswhat she does.“I amabig ‘people person.’ I

lovemeeting people andhelpingthem throughwhatever it is they areexperiencing because sometimesthe sale of a house goes alongwith atrauma like a divorce or a death. Forinstance, I recently helped a familythatwas selling theirmother’s housebecause she needed to bemoved to amemory care facility. It was a pleasureto help them through the process.”Haganworks out of theColdwell

Banker office in Schaumburg andmost of her sales aremade inHoffmanEstates, Elgin andBartlett, but sheworks in virtually everyNorthwestsuburb.“When Iwas a child,myparents

liked to buy houses, fix themupand then sell them for a profit.Consequently, I lived in eight differenthomes as a child,moving throughArlingtonHeights, RollingMeadows,ElkGroveVillage, Schaumburg andHoffmanEstates. As an adult, I havelived in Bloomingdale and Lakein theHills. So I knowall of thesecommunities like the back ofmyhandand can really advise clients,”Haganexplains.“I havemoved somany times

that I think I understand better thananyone the questions potential buyersare going to ask. Andwhenbuyersstate theywant to buy in a particularcommunity and thendon’t have the

budget to live in that town, I can easilyadvise themabout other options forthem. I always call their attention toschool districts, too—even if thatisn’t an immediate consideration forthem. I tell them theywant a goodschool district for any potential futurechildren and/or for the timewhen theywant to sell the house,” she says.“If I have a client who really

wants to move to Gilberts, however,and I know nothing about thatcommunity, I spend hours learningas much as I can about it. I researchits schools, its rules and regulationsthat will affect my buyers, etc. If Idon’t know the answer to one of theirquestions, I tell them I will find outand I do,” Hagan says.Hagan estimates one third of her

business involves first-time buyers butthe rest comes fromacross the buyerspectrum.“I use socialmedia like Facebook

and LinkedIn all the time to advertisebothmy listings andmyself. I also askmy clients to complete online reviewson sites like Zillow andTrulia so thatthere are recommendations andtestimonials aboutme there.Mostrecently, Comcast approachedme,based onmyonline ratings, to appearin a commercial advertisement fortheir new 24/7 real estate channel.Thatwas exciting.”Hagan says her biggest challenge

is convincing buyers and sellersthatwhat they see online is oftennot accurate.Websites tend tooverestimate the selling price ofhomeswhenpotential sellers submittheir information and they donot takelistings downwhenhomes are sold.So buyers see homes listed online thatactually closed long ago and are nolonger available.“There truly is no trusted online

source for real estate information.Youhave to call a Realtor to find outwhat your home is actuallyworthand to viewhomes that are active onthemarket,” she explains. “I like tobring first-time buyers to our beautifulofficewith big-screen televisions inour private conference rooms andwe

scroll through theMultiple ListingService (MLS) to seewhat is currentlyavailable andwhat theywant to tour.”Hagan is also very conscious of the

manyways people communicatetoday. So she asks clients upfront howtheywould like her to communicatewith them—byphone, text or email.“Understanding theway people

want to interact goes a longwaytoward building relationships. I don’twant anyone to be annoyed bymycommunicationmethod, so I ask themoutright and communicatewith everyclient differently,” she says.

“When I started selling real estatethere were so many short sales andforeclosures on the market. Nowpeople are starting to bounce back,but interest rates have stayed low,I am happy to say.This year I amseeing a boom in new constructionand I have been busy, so I predictthat 2016 will be a good year,” Haganstates.Hagan can be reached at (630) 244-

0463 or via email at [email protected] you can visit www.cherihagan.cbintouch.com.

—JeanMurphy

CheriHagan—ColdwellBankerResidential

R I C K W E S T / [email protected]

Broker/Realtor Cheri Hagan of Coldwell Banker.

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Professional WomenPROFILE

Sarah Leonard, theNo. 1 RE/MAXbroker in the state of Illinois in 2015,knew froma very young age shewanted to sell real estate. Hermotherwas amanagerwith the Board ofRealtorswhen shewas growing up,so Leonard got a bird’s-eye viewofthe industry and took her first job asa receptionist for RE/MAXwhen shewas only 15.“Therewas never any question. I

knew real estatewaswhat I wanted todo,” she recalls.Over the years, the RE/MAX

SuburbanRealtor learned to navigatetheMLS, handlemarketing for a realestate teamand even act as a listingcoordinatorwhere she handledthe taking of homephotos and theproduction of house brochures. Later,while attending college, sheworkedfull time for a loan processor so thatshewould get experience on that sideof the business aswell.The lifelongChicagoland resident

got her real estate license at the ageof 21 and took off running. Soonafter getting licensed, the pace ofthemarketwould quickly change as

thingswere starting to unwind as 2007approached.“It is all in your perspective,” she

explains. “I had only experiencedtwo years of the heightenedmarket.I was fortunate. I didn’t experiencethe shock thatmany longtime agentssuffered.With the declining values andhistorically low interest rates, therewas somuch opportunity for buyers toget into themarket. I went towork, andsoon Iwas closing three to four homesamonth.“But I soon realized that closing this

volumewas beyond time-consuming,working 70-80 hours aweek,” Leonardcontinues.To free up some time, she offered

her sister, Christie, a job processingher fileswhile Christiewas pregnantand onbed rest from teaching.Leonard’s business quickly took offand she andChristie both realizedthat doing paperworkwas not the bestuse of Sarah’s time. SoChristie beganworking for her full time and thatwasthe start ofTheSarah Leonard Team.NowSarah’s teamproudlyemploys

six full-timeassistantswhowork in the

office toensureeverydetail ishandledfor their clients’ transactions, fromstarttofinish.Her staffhandles schedulinginteriordesignappointmentswithsellers, settingupappraisalappointments,photoappointments,monitoringonlineactivityon theirlistings toensure themaximumexposureandall theotherday-to-dayactivities thatgoalongwithclosing300+transactionsannually.Leonard alsohas four buyer’s

agentswho takeprospective buyerson showing appointments, host openhouses andclose eight to 10deals eachmonth.“I put together anaggressive

marketingplan for sellers as thatmarket recovered.Mybusinesswasprimarilyworkingwithbuyers. Iwentfromworkingwith 14 sellers in 2013,toworkingwith 150 in 2014,” she says.

SarahLeonard—RE/MAXSuburban

P H O T O S B Y R I C K W E S T / [email protected]

Realtor Sarah Leonard and her team from RE/MAX Suburban in St. Charles.

Realtor Sarah Leonard of RE/MAX Suburban.

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Metro Creative Services

Buying a home can be very compet-itive. A well-maintained property withall of the bells and whistles that today’sbuyers demand figures to attract manyoffers, andbuyerswhohave found theirdream homes must be prepared tomake anoffer that sellers can’t refuse.Standing out in a sea of other poten-

tial homebuyers is not always so easy,but there are steps buyers can take toensure their offer is the one sellers ulti-mately accept.• Get preapproved for a mort-

gage. Sellers’ patience may wear thinwith buyers who are not preapprovedfor a mortgage when making theiroffers. Preapproval can speed up theselling process, as buyers won’t needto secure financing afterward. Whensellers receive multiple offers on theirhomes, they aremore likely to sell theirhomes to buyers whose financing isalready lined up as opposed to buyerswhohave to scramble to secure loans.• Establish a strong rapport with

the sellers. It’s not uncommon forhomeowners to develop emotionalattachments to their homes, and buy-ers should keep that in mind whenviewing a home and negotiating theirpurchase. Sellers won’t want to hearabout how ugly a home is or howmuchmoneybuyerswill have to spendto bring the home up to their stan-dards. While buyers must weigh suchvariables when making their offers,keep it as cordial as possible and avoidany inflammatory remarks during thenegotiation process. Sellers may bemore likely to accept a lower offer froma buyer they like than a higher offerfrom someone they don’t like.• Don’t delay an inspection.

When a property is drawing signifi-cant interest, buyers can set their offersapart from the rest by arranging fora near-immediate inspection. Somebuyers may want sellers to give thema couple of weeks to arrange for aninspection, and thatmay irritate sellerswhowant to sell their homes as quickly

as possible. Have an inspector ready toperform an inspection within days ofmaking your offer.• Include an escalation clause.

Whenmaking an offer on a home, pro-spective buyers can include an esca-lation clause. Such a clause acknowl-edges that a potential buyer is willingto increase his or her initial offer bya predetermined amount to exceedany bids that are higher than that ini-tial offer. When sellers trigger suchclauses, they are often required toshow the other offers they receivedthat triggered the escalation clause.Escalation clauses show the sellersyou really want the house while keep-ing potential buyers’ hopes of buy-ing the home alive when the bids arecompetitive.Prospective homebuyers may find

themselves in some stiff competitionupon finding their dream homes. Buta few simple strategies can make theiroffers stand out and increase theirchances of buying their ideal homes.

Makeahomeoffer they can’t refuse

“You cannot plan for that sort of growth, butI am so grateful that all of our hardwork anddedication paid off.”In 2014, her teamas awhole closed 208

transactions, followedby 300 sales in 2015.In the early years, Leonard says,most of

her clientswere young because thatwas thedemographic thatwas taking advantage ofthemarket, with lowprices and even lowerinterest rates. Now,many of those samepeople aremoving again, into larger homes,and are going back to her to list their currenthome andfind themanewone.One of her favorite parts of the job is the

lasting relationships she haswith her longtimeclients.“I truly enjoy helping people sell their home.

It’s an emotional timewhich can often bestressful.My team takes pride inmaking theprocess easy and seamless for our clients.Because of this,more thanhalf of our businesscomes from referrals fromour present andpast clients.”Since Leonard’s teamcovers all of Chicago’s

suburbs, fromMount Prospect to as farwest asHampshire and fromCrystal Lake toNaperville, they are in a unique position tohave the knowledge to be able to evaluateeach client’s budget andpriorities and offerguidance as to the best places for them to buy,based on their criteria.Leonard andher teamhave a leading edge,

staying on top of the newest technology andsocialmedia platformswhich offer theirclientsmore exposure.“I believe that in order to succeed, you have

to be at the forefront of technology. Like it ornot, technology helps to get our listings sold,”

Leonard explains.“Youhave to look at things as a consumer

would, then ensure that our listings have thegreatest exposure on thewebsites and socialmedia sites that buyers are using to search.”Socialmedia has changed thewhole

residential real estate landscape, according toLeonard. “When I started in real estate, therewas noZillowor Trulia.”“When Iwas utilizing the Internet to

research all the latest and greatest reviewsonline for restaurants, shops, etc., I knew thatonce that platformwas available to the realestate consumer, it would quickly change thedynamic of theway buyerswould search forproperties,” she recalls.Early on Leonard invested inmaking sure

that her properties andhermarketing planwere based around the up and coming onlinesiteswheremore than 95 percent of today’sbuyers begin their search.“We are always up for trying newmarketing

techniques becausewe know that youhave tobe open to adapt to newopportunities if youwant to experience growth and succeed. Forinstance, I just did amailer to a specific groupof homes, and scheduledmore than 10 listingappointments from it.We are thrilled,” shesays. “We are light on inventory right nowandthese homes could potentially be a great fit forwhat our buyers are searching for.”Leonard predicts that 2016will be a great

year for residential real estate.“The inventory has thinned out, home

values are stable for sellers and interest ratesare low,which is encouraging buyers to getout there andbuy.Wehave 45 homes undercontract from January alone,” Leonard says.Formore information about Leonard and

her team, visit www.sarahleonardsells.comorcall (630) 549-6763.

—JeanMurphy

From page 3

—SarahLeonard

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Professional WomenPROFILE

Manymaintain children learn asmuch around the dinner table as theydo in the classroom.For CindyBanks, a brokerwith

RE/MAXCornerstone inWestChicago, thatmeant learning abouttheworld of residential real estatebecause her grandfather owned arealty company in Beecher.Sowhen she graduated from

Principia College near St. Louiswitha degree in radio and televisionproduction and found thatworldunsatisfying for a variety of reasons,Banks pivoted to sales and quicklydecided to concentrate on the salesof real estate. Shewas 24 at the timeandwas namedRookie of the Yearfor Baird andWarner. After a year shemoved to RE/MAX inNaperville.Today, 31 years later, Banks andher

husband, Tony, jointly ownRE/MAXCornerstone and she headsTheCindyBanks Team,which closed176 properties in 2015, totaling$44million in volume. AmongRE/MAX teams, they finishedNo. 1 inDuPageCounty andNo. 5 in northernIllinois for 2014, the last year forwhichresults have beenfinalized.“When I started in real estate, we

would get a telephone book-sizedvolumeofMLS listings everyweek andwewould leaf through it, looking forhomes thatmight interest our buyers,copy themand then eithermail orhand-deliver them to our clientsbefore sitting back towait for them tocall us and tell uswhich theywanted tosee,” Banks recalls.“Compare that to todaywhenwe

all have instant data and a clientcan request to see a propertywithinminutes of seeing it on their computeror phone. It is awhole differentworld,”she says.TheCindyBanks Teammarkets

properties fromElmhurst to Elburn,throughoutDuPage andKaneCounties, but they concentrate on themajor transportation corridors.“We continue to grow at a rate

of 10 to 15 percent per year. I amwilling to research and learn a new

market every year andwe continueto getmore efficient in our useof technology. ‘Sales Force,’ forinstance, tracks leads for us for aseamless operation andweuseZillow, REMAX.comand every Appleproduct ever invented,” she explains.“We are always experimentingwithsocialmedia and other newways tomarket our properties and assist ourclients. In fact,my cars aremovingbillboardswithmyname and contactinformation painted all over them.“Tonyisthemanagingbroker/owner

ofRE/MAXCornerstone,buthealsodoesallof thetechnologyworkforTheCindyBanksTeam.Infact,hecustomizedtheSalesForceprogramtoworkwithourbusinessplan,”Bankssays.In addition toCindy andTony, the

team includes three buyer’s agentsand a full-time accountant,marketing

director and operationsmanager.Banks herself handles listings, sales,investors and commercial properties.“I see every day as a gift and realize

thatwhatmatters is how youuse eachday.Thebest advice I ever receivedis that you cannot control situations.Houses are going to have issues andpeople are, too.Whatmakes thedifference is how youmanage difficultsituations,” she explains.“I amall about helping people,

whether theywant to restructure theirdebt, find the perfect house or selltheir longtimehome anddownsize toa senior community. Nomatterwhattheir challenge, I want to help,” Bankscontinues.In addition, she admits that she is an

unabashed people person. “I love tomake them laugh or smilewhile I amhelping themachieve their individual

real estate goals.“Andmy teamand I are constantly

watching themarket for trends andpotential issues.We alwayswant toavert hiccups before they becomeproblems,” she adds.“I predict that 2016will be an

amazingly huge year.Themarket is onfire.We are nowgettingmultiple bids,sometimes asmuch as $10,000 overthe asking price, because inventory islow,” Banks says.As the years progress, she hopes

to continue to build the RE/MAXCornerstone andTheCindyBanksTeambrands, both locally andnationally, possibly expanding intoother states.Formore information onTheCindy

Banks Team, call (630) 533-5900 orvisit www.cindybanks.com.

—JeanMurphy

CindyBanks—RE/MAXCornerstone

D A N I E L W H I T E / [email protected]

Cindy Banks looks out over downtown Wheaton, one of today’s hottest markets.

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Professional WomenPROFILE

When asked to give advice tonew real estate agents entering thebusiness, veteranRealtor Cindy Eich ofRE/MAXatHome, tells them to alignthemselveswith great people (lenders,attorneys, home inspectors andothers)who share their commitmentto excellence in serving their clients.“Goodpeople knowgoodpeople,”

she quips.That carries through to Eich’s buyers

and sellers, too. She estimates85 percent to 90 percent of thebusiness she andher husband,Marty,share comes frompersonal referrals.“We love our clients andwe’re sograteful for their business!“We frequentlyworkwith relatives,

friends, co-workers andneighborsof our former clients. Our aim is toserve our customers sowell theywillwant to refer us to other ‘goodpeople’they know. It’s awonderful way to dobusiness,” she says.Eich became a Realtor 32 years

ago when the then-newmother wastipped to an advertisement in thenewspaper for real estate trainingclasses. Her husband suggested shecheck it out because he thought shewould be great at selling houses. Sothe former counselor and healtheducator signed up.“I enjoyed everything in the real

estateworld, from the people andthe houses, to the legalese andnegotiations. I loved the fact that everydaywas different andmy scheduleallowedme to simultaneously raisefour children andbe very involved intheir lives,” Eich recalls.“Real estate has changed

significantly since I started.Technology is at the forefront ofthose changes, of course, becausewenowhave incredible tools andaccess to information. In fact, there issomuch information available nowthat part of the job of a goodRealtoris helping buyersweed through thatinformation to determinewhat appliesto ourmarket andwhat is simplymisinformation,” she explains.“Technology assists us inways

we could have never imagined 30

years ago from themanywayswecommunicatewith our clients, tothe analysis of pricing, and ourunbelievablemarketing opportunities.“Another change I’ve seen is in

howwe advise sellers to prepare theirhomes for sale. Today there is amuchgreater emphasis on staging rooms forthe photos thatwill appear online.Wedon’t want buyers to eliminate a homefromconsideration based onphotosthatmake a roomor entire home looktired or small. If we can repositionfurnishings tomake the room looklarger and the spacemore open,wesuggest that,” Eich says.“We focus on low-cost andno cost

ways tomaximize the home’s value.For properties requiring greaterassistance, we have a tremendousteamof stagers, painters and estatesale specialists. Our RollingMeadowsoffice features a beautiful homedesign center offering incrediblesolutions for buyers, sellers and evenhomebuilders,” she adds.TheEichs specialize in home

sales in Palatine, whereCindy hasranked among the top five agents for

single-family home sales in each of thepast 10 years.Marty joined the business six years

ago, allowing them to expand thebusiness and serve clients throughouttheChicagoland area.With his help,Cindywas named a Five Star RealEstate Agent inChicago byChicagoMagazine every year between 2011and 2015.Thebulk of their clients, Eich says,

aremove-up buyers, but they arenow seeing a large increase in thenumber of first-timehomebuyers, anddownsizing seniorswho aremovingon to the next phase of their lives.“We are committed to helping

our clients achieve their real estategoals.We love opening doors tothe opportunities that a real estatepurchase or sale can provide, whetherthose opportunities are down thestreet or literally around theworld.“Our teamapproach allows both of

us interactionwith all of our clients.I specialize on the listing sidewhileMarty takes the leadworkingwithbuyers,” Eich says.They close between30 and 40 properties annually, listing

just over half the number of homesthey close.“My favorite part of the business

is that light-bulbmomentwhenwearewalking a buyer through a houseand see thatwonderful combinationof relaxation and excitement as theyrealize this is the house for them. Evenafter all these years, it’s still exciting,”she admits.TheEichs expect to seemany such

“light-bulbmoments” in the comingmonths.“I think that 2016 is going to be

a phenomenal year, based on theactivitywe are already experiencing.There is great pent-up demand amongbuyerswho arewaiting in thewingsand also among sellerswho are seeingmuch of their equity has been restoredand they are now ready tomake theirmove,” Eich says.In addition, the Eichs’ passion

for helping others extends beyondtheir client base as they’ve helpedestablish a group of Realtorscommitted to assisting studentsfacing housing crises. Since 2011,Realtors AgainstHomelessness(realtorsagainsthomelessness.com)has raisedmore than $125,000 forteens facing homelessness in our area.Formore information about Cindy

Eich, call (847) 255-1000, [email protected] visit www.NorthwestSuburbanProperty.com.

—JeanMurphy

CindyEich—RE/MAXatHome

P H O T O S B Y P A U L V A L A D E / [email protected]

Realtor Cindy Eich of RE/MAX at Home in her Rolling Meadows office.

Eich now partners with her husband,Marty Eich, at RE/MAX at Home inRolling Meadows.

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Suburban Professionals

Carol Lynn SeifertBroker AssociateCentury 21 Langos & Christian

[email protected]

What makes me different? The combination of my enthusiasm & devotion to my career & community, along withmy company’s tools & full service approach to my clients. Also, my longevity in real estate (25 years) has given me theknowledge and familiarity of different market conditions, knowing how to take advantage of the changing market. Iunderstand what it takes to get a home sold.

Areas of Specialty: The Northwest Suburbs with both Buyer & Sellers. From first time homeowners to empty nesters.

Years in Real Estate: 25 years.

The best part of my job is: Consulting with clients to ensure they make good Real Estate decisions and help themfind their way Home.

Motto: Helping you find your way Home--- they are words I live by.

My Goal: To be a team working toward one common goal. As your Advocate, I bring experience and knowledge

to the transaction, but work at your direction.

Years in Real Estate: Successfully transacting the Buying and Selling of Residential Real Estate since 1983.

With honed negotiating skills and extensive acquired knowledge and committed to client’s services.

The Best Part of my Business: The relationships formed,the participations in the clients housing dreams. And

the client’s support and validation in form of personal referrals.

What Makes Me Different: Focused on doing a good job, never without a smile or a solution to an issue.

Genuine care and concern of the clients needs and financial comfort.

Claudia StarckGRI, Broker Associate

Baird & Warner Real Estate

[email protected]

What makes me different? My passion, history and understanding of our real estate market. I’ve hadopportunities in existing resale, new home construction and now multi-media/advertising for our real estate-homebuilder category.

Best Business advice: Perseverance. Never give up. Set your goals, create a plan and go for it. Aim beyondyour current abilities.

Years in Real Estate: Over 30 years from selling existing real estate to 25 years in the home building sector andthe last 5 years at the Daily Herald Media Group.

The best advice I ever received? We’re in charge of our own Attitude – Keep it positive. Life is 10% of whathappens to us and 90% of how we react to it.

Isabella “Isa” NoéMulti-Media SalesDaily Herald Media Group

847-427-4678dailyherald.com/[email protected]

Our Tools: Experience & Knowledge of the business. Staging listings for the best professionalphotos, websites & social media

Years in Real Estate: I Started in September of 1986 , It will be 30 years this coming September.

The best part of my job is? The smile on the faces of my clients when the Seller hands the keysto the new Buyers! How happy they are & how proud I am!

The best advice I ever received? “Get back in your car and get back to your office” “you’re nota quitter” That was almost 30 years ago…

Area(s) of Specialty? I specialize in the Northwest Suburbs. Elk Grove, Schaumburg, Roselle,Itasca. Hoffman Estates, Des Plaines, Arlington Hts & Mt Prospect.

Linda MasnyGRI, Broker Associate

Berkshire Hathaway HomeServicesAMERICAN HERITAGE REAL ESTATERelocation/Referral Coordinator

847-525-87332004 President Womens Council of

Realtors NW Chapter2015 & 2016 Treasurer Womens Council

of Realtors Northwest2015 Realtor Member of the Year -

Womens Council of Realtors Northwest5 Star Real Estate Agent Chicago

Magazine 2015

Mimi Geiger, Licensed Broker, SFR, CDPE, CNE

Re/Max Hall of FameThe Mimi Geiger Team,Re/Max Unlimited Northwest12376 Princeton Drive l Huntley, IL 60142P: 847-802-4004C: 847-302-3991 l F: 847-802-4001www.mimigeiger.com

My Business: My Team consists of myself, a Licensed Broker and REMAX Top Producer and my Assistant and Buyer’s Agent,Katie Marella, Licensed Broker. With my knowledge of the real estate market and Katie’s background in interior design, we havecreated a very strong TEAM. We work hard and GET results!Best Business Advise: Since so much of my business is referral based, it is important to create strong connections with peo-ple inside and outside my industry. Being a member of various organizations i.e., Huntley Chamber of Commerce, The Women’sCouncil of Realtors, IAR, NAR, RPAC, etc., helps to keeps me current and informed to best service my clients.Years in Real Estate: I have been a Licensed Broker for 12 years and prior to that, my work experience was customer serviceand sales oriented so Real Estate was a smooth transition for me.The Best Part of my Job: The happiness that I see reflected on my client’s face when they are able to achieve their goal ofhome ownership is extremely satisfying. When my clients are happy, I know I’ve done my BEST!Areas of Specialty: They range from the 1st time buyer to the homeowner looking to downsize or relocate. Whetheryou’re Buying or Selling a home, it’s what I do and I’m proud to have just earned the Title of REMAX Hall of Fame Recipient.

What makes me different? My passion, history and understanding of our real estate market. I’ve hadopportunities in existing resale, new home construction and now multi-media/advertising for our real estate-homebuilder category.

Best Business advice: Perseverance. Never give up. Set your goals, create a plan and go for it. Aim beyondyour current abilities.

Years in Real Estate: Over 30 years from selling existing real estate to 25 years in the home building sector andthe last 5 years at the Daily Herald Media Group.

The best advice I ever received? We’re in charge of our own Attitude – Keep it positive. Life is 10% of whathappens to us and 90% of how we react to it.

Isabella “Isa” NoéIsabella “Isa” NoéMulti-Media SalesMulti-Media SalesDaily Herald Media GroupDaily Herald Media Group

847-427-4678847-427-4678dailyherald.com/[email protected]

Carol Lynn SeifertBroker AssociateCentury 21 Langos & Christian

[email protected]

What makes me different? The combination of my enthusiasm & devotion to my career & community, along withmy company’s tools & full service approach to my clients. Also, my longevity in real estate (25 years) has given me theknowledge and familiarity of different market conditions, knowing how to take advantage of the changing market. Iunderstand what it takes to get a home sold.

Areas of Specialty: The Northwest Suburbs with both Buyer & Sellers. From first time homeowners to empty nesters.

Years in Real Estate: 25 years.

The best part of my job is: Consulting with clients to ensure they make good Real Estate decisions and help themfind their way Home.

Motto: Helping you find your way Home--- they are words I live by.

My Goal: To be a team working toward one common goal. As your Advocate, I bring experience and knowledge

to the transaction, but work at your direction.

Years in Real Estate: Successfully transacting the Buying and Selling of Residential Real Estate since 1983.

With honed negotiating skills and extensive acquired knowledge and committed to client’s services.

The Best Part of my Business: The relationships formed,the participations in the clients housing dreams. And

the client’s support and validation in form of personal referrals.

What Makes Me Different: Focused on doing a good job, never without a smile or a solution to an issue.

Genuine care and concern of the clients needs and financial comfort.

Claudia StarckClaudia StarckGRI, Broker AssociateGRI, Broker Associate

Baird & Warner Real EstateBaird & Warner Real Estate

847-421-1860847-421-1860claudia.starck@[email protected]

Mimi Geiger, Licensed Broker, SFR, CDPE, CNE

Re/Max Hall of FameThe Mimi Geiger Team,Re/Max Unlimited Northwest12376 Princeton Drive l Huntley, IL 60142P: 847-802-4004C: 847-302-3991 l F: 847-802-4001www.mimigeiger.com

My Business: My Team consists of myself, a Licensed Broker and REMAX Top Producer and my Assistant and Buyer’s Agent,Katie Marella, Licensed Broker. With my knowledge of the real estate market and Katie’s background in interior design, we havecreated a very strong TEAM. We work hard and GET results!Best Business Advise: Since so much of my business is referral based, it is important to create strong connections with peo-ple inside and outside my industry. Being a member of various organizations i.e., Huntley Chamber of Commerce, The Women’sCouncil of Realtors, IAR, NAR, RPAC, etc., helps to keeps me current and informed to best service my clients.Years in Real Estate: I have been a Licensed Broker for 12 years and prior to that, my work experience was customer serviceand sales oriented so Real Estate was a smooth transition for me.The Best Part of my Job: The happiness that I see reflected on my client’s face when they are able to achieve their goal ofhome ownership is extremely satisfying. When my clients are happy, I know I’ve done my BEST!Areas of Specialty: They range from the 1st time buyer to the homeowner looking to downsize or relocate. Whetheryou’re Buying or Selling a home, it’s what I do and I’m proud to have just earned the Title of REMAX Hall of Fame Recipient.

Our Tools: Experience & Knowledge of the business. Staging listings for the best professionalphotos, websites & social media

Years in Real Estate: I Started in September of 1986 , It will be 30 years this coming September.

The best part of my job is? The smile on the faces of my clients when the Seller hands the keysto the new Buyers! How happy they are & how proud I am!

The best advice I ever received? “Get back in your car and get back to your office” “you’re nota quitter” That was almost 30 years ago…

Area(s) of Specialty? I specialize in the Northwest Suburbs. Elk Grove, Schaumburg, Roselle,Itasca. Hoffman Estates, Des Plaines, Arlington Hts & Mt Prospect.

Linda MasnyGRI, Broker Associate

Berkshire Hathaway HomeServicesAMERICAN HERITAGE REAL ESTATERelocation/Referral Coordinator

847-525-87332004 President Womens Council of

Realtors NW Chapter2015 & 2016 Treasurer Womens Council

of Realtors Northwest2015 Realtor Member of the Year -

Womens Council of Realtors Northwest5 Star Real Estate Agent Chicago

Magazine 2015

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