Professional Summary
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T. J U S T I N M O O R E B A C K G R O U N D & C A P A B I L I T I E S 206 J ARBOR RUN DR. • LINCOLNTON, NC 28092 • 252.327.2726 • [email protected]
Transcript of Professional Summary
T. J U S T I N M O O R E
B A C K G R O U N D & C A P A B I L I T I E S
206 J ARBOR RUN DR. • LINCOLNTON, NC 28092 • 252.327.2726 • [email protected]
C O N T E N T S
Background Service Capabilities Client Experience Category Experience Reporting & Accountability Work Samples
Media Relations: (Print) (TV/Radio) Writing: (Press Releases) (White Papers) Creative Editing: (Newspaper) (Website)
Contact
B A C K G R O U N D
Quixote Group – Greensboro, NC Four core business units:
• Strategic public relations• Marketing communications (collateral/advertising/promotions/events) • Market research (qualitative and quantitative)
• Brand positioning “See things as they should be and believe that nothing is impossible.” Thinking in the corners of the box…
Graduated East Carolina University in 2006 Bachelor of Arts degree, Communication – Public Relations The East Carolinian – Staff Writer Tau Kappa Epsilon fraternity
• Vice President• Treasurer• Philanthropy Chair
S E R V I C E C A P A B I L I T I E S
P U B L I C R E L A T I O N S• Media relations strategy, plans and execution• Marketing-based public relations• Business-to-business communications• Community relations• Corporate communications• Issues management• Crisis communications• Employee communications• Executive visibility/media training• Trade show leverage
M A R K E T I N G C O M M U N I C A T I O N S• Key message development• Relationship marketing strategy and program design• Cause marketing strategy and partner development• New media development• Event marketing strategy and concept development• Consumer promotion strategy and concept development• Retail and retailer leverage programs• Sponsorship development• Corporate brochures• Press kits• Invitations• Logo/brand identity• Ads• Point of sale• Special event collateral• Promotional giveaways• Web 2.0, “social media” applications• Web optimization• Search Engine Optimization (SEO)
B R A N D P O S I T I O N I N G•Positioning strategy•Brand essence•Value proposition•Key message development•Competitive landscape analysis
C L I E N T E X P E R I E N C E
FORTUNE 500 NATIONAL REGIONAL
C A T E G O R Y E X P E R I E N C E
FINANCIAL & EDUCATION BUSINESS & COMMUNITY
TRANSPORTATION & LOGISTICSCONSUMER PRODUCTS FURNISHINGS & TEXTILES
R E P O R T I N G & A C C O U N T A B I L I T Y
Media “Fit” Evaluation Editorial Profile Media Tracking
Timeline Retail Event Calendar Status Report
Media Coverage Clips
W O R K S A M P L E S
My education and work experience has provided me with a varied skill set and public relations and marketing services, including:
Media Relations Print TV/Radio Media Results
Writing Press Releases White Papers
Creative Editing
Newspaper Website
M E D I A R E L A T I O N S – P R I N T
M E D I A R E L A T I O N S – T V / R A D I O
Radio Coverage: Baltimore Buffalo Charlotte Dallas Greensboro
WFMY | UNIFI Banks On Green
MyFox WGHP | Made in North Carolina
Las Vegas Little Rock Reno Richmond Sacramento
P R E S S R E L E A S E S
Environmental AwarenessProduct LaunchBuilding Brand Awareness
Corporate Social Responsibility National NewsCrisis Management
W H I T E P A P E R S
C R E A T I V E
Customer Update Newsletter
Consumer Contest Website
E D I T I N G - N E W S P A P E R
E D I T I N G - W E B S I T E
C O N T A C T
T . J U S T I N M O O R E
P: 252.327.2726E: [email protected]
LinkedIn: http://www.linkedin.com/in/tjustinmooreBlog: http://QueenCityPRo.blogspot.com
