BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 barrysanel@verizon.net Profile A senior creative design manager and certified packaging professional, leading

cross-functional teams to achieve world-class consumer packaging Summary • Passion and energy for creating winning packaging and printing excellence • Sourcing and management of design agencies, projects, timing and budgets • Professional collaboration to bridge internal and external teams • Manage people and multiple projects with tight deadlines Professional Experience Barry Sanel Packaging Advisors 2007-Present Independent Packaging Consultant

Clients Include: • Avon Cosmetics – manager packaging strategic sourcing • BRZoom Design – direct press approvals for Pabst/Schlitz • Hughes Design Group – direct press approvals for Melitta Coffee • Workshop Branding – Packaging design strategy, process and technical advisor • IDENTCO International – Innovation and Creative Advisor • Greenerpackage.com – Sustainability Judge / Expert Network

2000-2007 Cadbury Schweppes Americas Beverages, Rye Brook, NY Packaging & Graphics Creative Services Manager, Marketing Resources

Responsible for North American Premium food and beverage visual packaging design and innovation development for the following brands:

Mott’s Sauce & Juice, Orange Crush, IBC Root Beer, Nantucket Nectars, Mistic Iced Tea, ReaLemon, Orangina, Stewart's Root Beer, Welch’s Canada and Yoo-hoo. • Lead the creation and execution of creative packaging projects working with

Senior Leadership, Marketing, Procurement, Legal, S&T and Operational teams. • Responsible for all primary, secondary and tertiary packaging • Sourced and briefed internal staff and external design agencies • Develop packaging within the brand identity/creative brief, while maintaining

guidelines for engineering, regulatory, legal, copywriting and reproduction • Responsible for maintaining digital asset management tools and delivery of images

and comps to various sales, promotion, marketing teams as needed • Manage P&L’s; set and maintain budgets. • Improve process, standards, timing and lower costs as needed • Responsible for start-up press runs and overall quality of printed materials

1993-2000 CCL Label, Shelton, CT Graphic Arts/Information Systems Manager

Prepress Systems Manager; Clients included Avon, Beiersdorf, Bristol Meyers Squibb, Clairol, First Brands, Johnson & Johnson, Proctor & Gamble, Unilever and Warner Lambert • Responsible for prepress, plate making and IT departments. • Hired and managed direct reports • Designed efficient workflow process • Recommended, purchased, installed and maintained all computer hardware and

software on a Macintosh/Windows NT network • Applied pharmaceutical controls as needed

BARRY WERNER SANEL, CPP 1423 Peekskill Hollow Road, Carmel, NY 10512 845.228.5556 barrysanel@verizon.net 1991-1993 W.E. Bassett Company, Shelton, CT Art Director (Trim Nail Products) 1991-1993 Yale University, New Haven, CT Computer Training and Support 1986-1991 Bovie Screen Printing Company, Bow, NH Sales Representative 1985-1986 Concord Litho Company, Concord, NH Quality Assurance Inspector Education Keene State College, Keene, NH 1985 Bachelor of Science, Computer Science/Graphic Arts 1983 Associate of Arts, General Studies Volunteer Experience Three-term Fire Commissioner, Kent, NY Fire District #1 EMS Lieutenant Emergency Medical Technician Interior Firefighter 2002-08 NY Hudson Valley Blood Center blood drive captain Skills & Abilities • Experience with direct reports • Capable of developing a design strategy and writing creative briefs • Familiar with reproduction techniques used in all print processes; 4-

color/spot/expanded gamut (6-color) reproduction • Expert level of knowledge of reproduction capabilities and limitations of the

following print processes: Offset lithography, flexographic, letterpress, rotogravure, rotary and flat-bed screen printing, dry offset, hot stamp, electronic printing

• Post design mechanical creation and transmittal to prepress service provider or printer

• Experience developing packaging for food and beverage: ACL glass, aluminum can and bottle, PET, pressure-sensitive & cut-and-stack labels, paperboard, shrink sleeve, closure, bag, foil, Tetra Pak, direct and preprint corrugate

• Experience with Spectrophotometry and advanced color management techniques • Creation of secondary sales collateral and attend focus group meetings • Experience with creative production and business software Adobe Creative Suite

through CS4, Microsoft Office Suite, Lotus Notes, Filemaker Pro • Experience setting up and maintaining Digital Asset Management software

Strategy and TacticalAvon Cosmetics was behind schedule on a cost savings initiative involving several label and paperboard ven-dors with hundreds of components. I analyzed the production cycle of each component and determined that most would become obsolete bringing the total needed for transition to about thirty. I then worked together with design, engineering & copyrighting teams to create the mechanical art, which I transmitted to the new vendors. The successful completion of this efficiency project resulted in a significant packaging savings for Avon.

250 ml 8.4 f l . oz.

nourishingbanana & coconut milk

body lotion

lotion pour le corps

banane et lait de coco

nourrissants

Formulated with BioSeed Complex and pure banana and coconut milk extracts, this nourish-

ing body lotion moisturizes skin, leaves it pampered and enriched.

TO USE: Smooth generously all over body whenever needed.À base du complexe Biosource et d’extraits

purs de banane et de lait de coco, cette lotion pour le corps nourrissante hydrate la peau

afin de lui procurer une sensation caressanteet voluptueuse.

EMPLOI : Étaler généreusement sur tout le corps au besoin.INGREDIENTS/INGRÉDIENTS: WATER/EAU, ETHYLHEXYL PALMITATE, CETEARYL ALCOHOL, PETROLATUM, PRUNUS ARMENIACA (APRICOT) KERNEL OIL, ISOPROPYL PALMITATE, ORYZA SATIVA (RICE) STARCH,

PARFUM/FRAGRANCE, MUSA SAPIENTUM (BANANA) FRUIT EXTRACT, COCOS NUCIFERA (COCONUT) OIL, COCOS NUCIFERA (COCONUT) EX-TRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, MELIA

AZADIRACHTA SEED EXTRACT, VITIS VINIFERA (GRAPE) SEED EX-TRACT, GLYCERYL STEARATE, TRIETHANOLAMINE, PEG-40 HYDROGE-

NATED CASTOR OIL, SODIUM CETEARYL SULFATE, CARBOMER, DI-METHICONE, TRIMETHYLSILOXYSILICATE, TOCOPHEROL, PHENOXY-ETHANOL, METHYLPARABEN, PROPYLPARABEN, DISODIUM EDTA,

YELLOW 5, ORANGE 4, EXT. VIOLET 2.

To order, see your Avon Independent Sales Representative or call:Pour commander, consultez votre représentante indépendante Avon ou composez:U.S.A./É.-U.: 1-800-FOR-AVONCANADA: 1-800-265-AVONU.S.A./É.-U.: www.avon.comCANADA: www.avon.ca

MADE IN THE USA/FAIT AUX É.-U.AVON PRODUCTS, INC., NEW YORK, N.Y. 10020AVON CANADA INC., MONTRÉAL H9R 4R3© 2007 AVON

body

FPO 

Header prints PMS 123C

KO copy to white

Back upper elements with Silkscreen White.

See White Layer for indication

Type prints Pantone® 7546C

Back label text prints Pantone® 7546C

Images printFour color separation:CMY, Pantone 7546C

'body' prints 35% ofPMS 123C

Background prints 70% Tint

PMS 123C

Background clear label

Presswork:

Yellow: PMS 123C

Medium Yellow: 70% of PMS 123C

Light Yellow: 35% of PMS 123C

Grey: PMS 7546C

White

Images: Four color separation: CMYK

Bar Code: PMS 7546C on White

BUSIN. UNIT: DATE: JOB NAME:PROFILE#: REV DATE:STUDIO:FONT/SPEC:PROGRAM: DESIGNER:COPYWRITER:ENGINEER:MARKETING:SUPPLIER: Paris Art DRAWING#: 3164

Carboni Inc.

Adobe Illustrator CS3

11/14/06 Banana & Coconut Milkbody Lotion

1042595AA

Wendy Medium / Univers

Personal Care

Jana Katz P. Flynn

N. Reidy Nassau

LC code: LC021401

SSI

Wrap Label: C10140200UPC Code: 0 94000 15789 5

1/12/09 - Die Strike replaced by Barry Sanel T R A N S F O R M I N GH A N D A N D N A I LC R E A M S P F 15

C R È M ET R A N S F O R M AT I O NM A I N S E T O N G L E SF P S 15

U VA / U V B

ULTIMATE

Anew Ultimate Transforming Hand and Nail Cream is infused with exclusive Gold Mesh Technology, plus gold, copper and magnesium. This luxurious, multi-performance cream transforms the look and feel of hands and nails. Drenches hands and nails in moisture as it reverses the signs of aging for remarkably younger-looking skin.

In just 1 week: 100% of women tested showed better hand texture and clarity. 97% showed an improvement in overall hand appearance.

Within 4 weeks, see the ultimate transformation: 97% showed a reductionin the appearance of hand fine wrinkling. Women also saw an improvement in nail and cuticle condition : ridges, peeling, splitting, dryness, strength. Protects hands from sun damage with SPF 15 broad spectrum sunscreen and helps reduce the appearance of new dark spots. Hands look younger every day.

DERMATOLOGIST-TESTED.

ANEW. ADVANCED TECHNOLOGY. TESTED. PROVEN. AGE INTERVENTION.La crème transformation pour les ongles et les mains Anew Ultimate est infusée de la technologie exclusive Gold Mesh, en plus d’or, de cuivre et de magnésium. Cette crème onctueuse aux multiples bienfaits transforme l’aspect des ongles et des mains, à la vue comme au toucher. Hydrate en profondeur les mains et les ongles tout en renversant les signes de vieillissement afinde conférer à la peau une apparence remarquablement plus jeune. En 1 semaine à peine : 100 % des femmes testées ont noté une meilleure texture et clarté de leurs mains. 97 % ont démontré une amélioration de l’apparence générale de leurs mains. En 4 semaines, voyez la transformation Ultimate : 97 % ont remarqué une diminution de l’apparence des ridules sur leurs mains. Elles ont aussi constaté une amélioration de l’état de leurs ongles et cuticules : rugosités, dédoublement, fendillement, dessèchement, durcissement. Protège les mains des dommages causés par le soleil et aide à prévenir la formation de nouvelles taches foncées grâce à son FPS 15, écran solaire à large spectre. Les mains semblent rajeunir de jour en jour.

DERMATO-TESTÉE. ANEW. TECHNOLOGIE DE POINTE. TESTÉE. ÉPROUVÉE.INTERVENTION ÂGE.

ACTIVE INGREDIENTS/INGRÉDIENTS ACTIFS : OCTINOXATE 7.5%, OXYBENZONE 4.0%, AVOBENZONE 2.0%.

OTHER INGREDIENTS/AUTRES INGRÉDIENTS : WATER/EAU, CYCLOPENTASILOXANE, GLYCERIN, PENTAERYTHRITYL TETRAETHYLHE- XANOATE, STEARETH-2, BEHENYL ALCOHOL, PEG-40 STEARATE, MYRISTYL MYRISTATE, AMMONIUM GLYCOLATE, GLYCOLIC ACID, LAURYL LACTATE, PHYTOL, SACCHAROMYCES/GOLD FERMENT, SACCHAROMYCES/COPPER FERMENT, SACCHAROMYCES/ MAGNESIUM FERMENT, BUPLEURUM FALCATUM EXTRACT, PRUNUS AMYGDALUS DULCIS (SWEET ALMOND) SEED EXTRACT, SACCHAROMYCES CEREVISIAE EXTRACT, HYDROLYZED WHEAT PROTEIN, CAFFEINE, XYMENYNIC ACID, PEARL POWDER, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, SQUALENE, BUTYROSPERMUM PARKII (SHEA BUTTER), MORUS NIGRA ROOT EXTRACT, ASCORBYL PALMITATE, RETINOL, SAXIFRAGA SARMENTOSA EXTRACT, PUNICA GRANATUM FRUIT JUICE, DAUCUS CAROTA SATIVA (CARROT) ROOT EXTRACT, GLYCINE SOJA (SOYBEAN) SEED EXTRACT, BETA-CAROTENE, VITIS VINIFERA (GRAPE) FRUIT EXTRACT, ORANGE ROUGHY OIL/HUILE D'HOPLOSTETE ORANGE, ORYZA SATIVA (RICE) BRAN OIL, RETINYL PALMITATE, COLA NITIDA SEED EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, SILK AMINO ACIDS, LECITHIN, LANOLIN ALCOHOL, GLYCINE SOJA (SOYBEAN) OIL, TOCOPHEROL, PEG-8, C30-38 OLEFIN/ISOPROPYL MALEATE/MA COPOLYMER, SILICA, BUTYLENE GLYCOL, DIMETHICONE, TRIMETHYLSILOXYSILICATE, ACRYLATES/CARBAMATE COPOLYMER, GLYCERYL STEARATE, PEG-100 STEARATE, PVM/MA DECADIENE CROSSPOLYMER, XANTHAN GUM, TRIETHANOLAMINE, DISODIUM EDTA, METHYLPARABEN, BENZYL ALCOHOL, PARFUM/ FRAGRANCE, MALTODEXTRIN, BHT, IRON OXIDES.

TO USE: Use twice daily in a.m. and p.m. or as needed. Massage over cleansed, dry hands and nails. Apply before sun exposure. Children under 6 months of age:ask a doctor.WARNING: For external use only.Avoid contact with eyes. If product gets into eyes, rinse thoroughly with water. Discontinue use if irritation or rash appears. If irritation or rash persists, consult a doctor. Keep out of reach of children. As with any skin care regimen, Avon recommends the daily use of sunscreen to prevent further sun damage. EMPLOI : Utiliser deux fois par jour, matin et soir, ou au besoin. Masser sur les mains et les ongles propres et secs. Appliquer avant toute exposition au soleil. Consulter un médecin avant d’utiliser sur les enfants de moins de 6 mois.AVERTISSEMENT : Pour usage externe seulement. Éviter tout contact avec les yeux. En cas de contact avec les yeux, rincer parfaitement à l’eau. Cesser d’utiliser en cas d’irritation ou d’éruption cutanée. Si l’irritation ou l’éruption persiste, consulter un médecin. Garder hors de la portée des enfants. Comme pour tout autre régime de soins de la peau, Avon recommande l’utilisation quotidienne d’un écran solaire pour prévenir les dommages causés par le soleil.To order, see your Avon Independent Sales Representative or call:Pour commander, consultez votre représentante indépendante Avon: U.S.A./É.-U. : 1-800-FOR-AVON www.avon.comCANADA : 1-800-265-AVON www.avon.ca

MADE IN THE USA/FAIT AUX É.-U.AVON PRODUCTS, INC.NEW YORK, N.Y. 10020AVON CANADA INC.MONTRÉAL H9R 4R3© 2008 AVON

MADE IN THE USA/FAIT AUX É.-U.AVON PRODUCTS, INC.NEW YORK, N.Y. 10020AVON CANADA INC.MONTRÉAL H9R 4R3© 2005 AVON

S K I N C A R EL A B O R A T O R I E S

75 ml 2.5 FL. OZ.DIN 02262037

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AvonAnew Ult. Hand/Nail Cream

size: 1+7/8 x 1+13/32 x 5+5/8Drawing # A082028A

Stock: SBS .024Designed By: Guercio

Date: 12/30/2008

STRUCTURE SHOWNFRONT/PRINT SIDE UP

DIAMONDPACKAGING

INDICATES BLEED

INDICATES COPYTOLERANCE

5/8 17/8 113/32 17/8 13/8

7.156

55/8 921/32

SSI

Carton C10250218UPC Code: 0 94000 26939 01/25/09 Die Template replaced by Barry Sanel

GLOSSYPEARLGOLD

PMS 433 CMATTEPEARLGOLD

GOLDFOIL

STAMP

ANEW ULTIMATE HAND & NAIL CREAM CARTON (18465)JA/TT

LABEL CODE : LC 020905

BUSIN. UNIT: DATE: JOB NAME: PROFILE#: REV DATE:

STUDIO: FONT/SPEC:

PROGRAM: DESIGNER:COPYWRITER:ENGINEER:MARKETING:SUPPLIER: DIAMOND PACKAGING DRAWING#: A082028A

07/27/07ANEW ULTIMATE HAND & NAIL CREAM CARTON1023769AA08/21/07 - REVISED DIE STRIKE (WILCO)01/25/09 - REVISED DIE STRIKE (DIAMOND)LUKASIEWICZ DESIGN HELVETICA (ADOBE), FUTURA (ADOBE), FOLIO (ADOBE),EUROSTILE (ADOBE).ADOBE ILLUSTRATOR CS3

GRAPHICS:

SHINY GOLD FOIL STAMPINGALL COPY PRINTS GRAY - PMS 433GLOSSY PEARL GOLD - MATCH CHIPMATTE PEARL GOLD - MATCH CHIPUPC PRINTS PMS 433 OVER WHITE

PLEASE NOTE: ALL COLORS IN THISELECTRONIC FILE ARE FOR VISUALIZATIONAND COLOR BREAK PURPOSES ONLY!USE ACTUAL SWATCHES, CHIPS ORCHIP SPECIFICATIONS TO MATCH COLORSWHEN PRINTING.

SEE LAYERING BOX FOR ACTUAL BREAKDOWN

NOTE TO PRINTER:SMALLEST FONT SIZE ON FILE IS 4.62 PT 

FPO

Ignite your sensuality. A halo of radiant citrus illuminates the sensuality of lotus blossom caressed by

warm woods and golden amber.Libérez votre sensualité.

Un halo d’agrumes vibrants illumine la sensualité de la fleur de lotus caressée par de chauds

boisés et de l’ambre doré.WARNING: Flammable. Keep from fire or

heat. Keep out of reach of children.AVERTISSEMENT : Inflammable.

Tenir loin du feu et de la chaleur.Garder hors de la portée des enfants.

INGREDIENTS/INGRÉDIENTS:SD ALCOHOL 40-B, PARFUM/FRAGRANCE, WATER/

EAU, BENZOPHENONE-3, TRIS(TETRAMETHYLHYDROXY-PIPERIDINOL) CITRATE, ORANGE 4, YELLOW 6.

To order, see your Avon IndependentSales Representative or call:

Pour commander, consultez votre représentanteindépendante Avon ou composez:

U.S.A./É.-U.: 1-800-FOR-AVON CANADA: 1-800-265-AVONU.S.A./É.-U.: www.avon.com CANADA: www.avon.ca

AVONLONDON • NEW YORK • PARIS • ROME • TOKYO

MADE IN THE USA/FAIT AUX É.-U.AVON PRODUCTS, INC., NEW YORK, NY 10020

AVON CANADA INC., MONTRÉAL H9R 4R3© 2007 AVON

FPO

eau de parfum sprayeau de parfum à vaporiser

50 ml 1.7 fl oz

MW STUDIOS1036810 True Glow EDT CartonAdobe Illustrator CS3November 6, 2007

MW Studios

11/6/071036810 True Glow EDT Carton1036810AA

SSICarton C10250177UPC Code: 0 94000 16488 61/25/09 Die Template replaced by Barry SanelGRAPHICS PRINT :• GRAPHIC PRINTS TOYO 94 CF 0117, PMS 1205 & PMS 1807• ALL FRONT COPY PRINTS PMS 1807 C• ALL BACK COPY PRINTS PMS 1205 • UPC CODE PRINTS BLACK

NOTE TO PRINTER:• THIS COLOR FILE AND COLOR BREAK IS NOT TO BE USED FOR COLOR MATCHING.• ALSO SEE LAYERS FOR PROPER COLOR SEPARATION.

PMS 1807 C BLACKPMS 1205 CTOYO 94CF 0117

BUSIN. UNIT:                                                   DATE:                JOB NAME:PROFILE#:                                                       REV DATE:STUDIO:FONT/SPEC:PROGRAM: DESIGNER:COPYWRITER:ENGINEER:MARKETING:SUPPLIER: DIAMOND PACKAGING                    DRAWING#:     A081770A

Adobe Illustrator CS3

Fragrance

Global:       US: 

1/25/09

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AvonFull Size True Glow EDP

size: 2+29/32 x 1+31/32 x 4+3/16Drawing # A081770A

Stock: SBS .018Designed By: Guercio

Date: 11/18/2008

STRUCTURE SHOWNFRONT/PRINT SIDE UP

DIAMONDPACKAGING

INDICATES BLEED

INDICATES COPYTOLERANCE

1/2229/32

131/32 229/32 115/16

10 32

43/16 9.626

Print ManagementI attended several label and paperboard press approvals for Schlitz, Primo, McSorley’s Ale and Southampton beers. While on-press, I caught serious prepress mistakes on Schlitz Malt Liquor 16oz aluminum can and the Southampton 6-pack and offered appropriate solutions. These errors, if not caught would have jeopardized the launches of these brands.

16 FL. OZ. (473mL)16 FL. OZ. (473mL) 16 FL. OZ. (473mL)16 FL. OZ. (473mL)

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MALTLIQUOR

O.M.LOriginal Malt Liquor

MALTLIQUOR

O.M.LOriginal Malt Liquor

8344

52 (

4-PA

CK)

UNION MADE

CONTENTS FLUID OZ.16CONTENTS FLUID OZ.16CONTENTS FLUID OZ.16CONTENTS FLUID OZ.16

5.9% ALC /VOL O.M.L5.9% ALC /VOL O.M.L

07

5230000326

1 PINT

PERFECTLY BALANCED AND TRADITIONALLY HOPPED

12 FL OZ (355 ML) | BOTTLED BY SOUTHAMPTON BOTTLING, L.L.C., WILKES-BARRE, PA

Brand RedesignThe Nantucket packaging was confusing to consumers and expensive to produce. I managed the complete visual redesign of the brand including: Sourcing agencies, leading the design study and providing direction. I determined the visual element hierarchy increasing the logo and “All natural” communication, illustrative style, glass communication and flavor differentiation badging. The printing was converted to expanded gamut (Hexachrome). I also oversaw the changeover of closures, 4-packs and case art. Case sales increased 25% and was a major cost savings. The updated packaging won the 2007 American Graphic Design Award.

Redesign

Previous Art

Brand RedesignWhen Snapple purchased the Stewart’s Brand from Cable Car beverages the packaging style did not match from flavor to flavor and looked like it had been created by different agencies. I directed the redesign of the logo, flavor icons and color stripe communication as well as integrating the glass, closure, 4-pack and case packaging. Former Snapple Beverage Group CEO, Mike Weinstein credits my work as being instrumental to the resurgence and success of the brand.

New Product Development & InnovationI managed the entire Mott’s US and Canadian brand design process on the above packaging initiatives: Mott’s for Tot’s Tetra Pak and multi-serve, Scooby-Doo apple sauce with inserted sticker and games for children, Mott’s Plus Juice & Sauce line and Organics. The Mott’s single serve project was created to compete with Tropicana in the convenience store channel. Mott’s for Tot’s won 2009 “Product of the Year USA awards” in the kids nutrition category.

1 GAL (3.78L)

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PRODUCT SAMPLENOT FOR SALE

Cost Savings & Food-ServiceI helped convert ReaLemon flexible sleeves from rotogravure to flexography for a significant cost savings. I also directed the beand extension to compete in a different market segment pictured bottom-right.

Hang-tag

Licenced Product

ReaLemon’s “Arizona” Fighter

Shrink-Sleeve over PET

Shrink-Sleeve mechanical

Cross-Packaging Line-LookThe Yoo-hoo brand which I managed is sold in dozens of different packages and markets. I made sure that the packaging supported the brand proposition, promo-tion, flavor communication, and color across all markets and packaging styles. This design, which I helped to develop is still in market today.

Innovation: Shrink over PET

Glass

Club Store Package

Gable-top

Tetra Pak flavor extension

89-00011-71

90-0

0011

-71

playthe

U N D E R T H E C A P G A M E

•Chapman ®Skateboard

•Runt ™Mini Bike

•Go-Ped ®Speed Racer ™

•Vespa ®ET2 Scooter

•MUSTANG ®

MACH I ®

Plus FREE Yoo-hoo ®

A SWEETWHEELS!SETOFWin•Classic 1971 FORD ®

claims must be received by 12/31/03. One prize claim per postage paid envelope. Limit ten (10) prize claims per household.

P.O. Box 16489, Mascoutah, IL 62224-6489. Make a photocopy of the cap for your records. Promotion ends and all prize

Prize Claim, P.O. Box 16488, Mascoutah, IL 62224-6488. For 3rd through 10th prize claims send to: BRS Prize Claim,

number, and print the prize you are claiming as follows: For Grand, 1st and 2nd prize claims send to: BRS

name of your parent or guardian if you are under 18 years old, your address (no P.O. boxes), daytime telephone

postage via certified mail, WINNER cap and a 3"x 5" postcard printed with your name, date of birth, the

to win the prize indicated under that cap. To claim prize, mail in A PADDED ENVELOPE with proper

of specially marked 15.5 oz. Yoo-hoo® bottles. If your cap says WINNER, you may be eligible

www.drinkyoo-hoo.com. Requests must be received by 11/15/03. To play, look under the caps

Game Piece Request, P.O. Box 16490, Mascoutah, IL 62224-6490 or also available at

complete, official rules send a self–addressed, stamped envelope (except VT residents) to:

complete Official Rules. FOR A FREE GAME PIECE (while supplies last) and a copy of the

NECESSARY. Void where prohibited. Open to U.S. residents. Participation subject to

PLAY THE YOO-HOO® “BURNT RUBBER SUMMER” GAME. NO PURCHASE

Ford, Mustang and Mach I are registered trademarks of Ford Motor Company.

CL I ENT

PR INT SCALE

PRODUCED BY

F I LE SCALEDATE

100%

David Worrell

01/06/03

Snapple Beverage Group

100%

NOTES

F I LE

YH_brspromo_choco/01.epsDESCR IPT ION

Two-part neck label mechanical

PROJECT

Yoo-hoo “Burnt Rubber Summer” Packaging

Burnt Rubber Summer Chocolate

BOCHANIS ROGAN ZOOM LLC

FRONT LABEL

REAR LABEL Pantone 732c “shadow”

Special YH Brown “splash”

Pantone 109cbase background

Brain prints 35% Pantone 485c

Monster skinprints Pantone 375c

Rubber midtonesprint 75% Special YH Brown

Chrome detailsprint 12% PantoneReflex Blue

Grill areasprint 25% PantoneReflex Blue

KEYLINEFOR DIE

PANTONE®

Reflex Blue C

PantoneReflex Blueouter kicker

PANTONE®

485 CPANTONE®

732 CSPECIALYH BROWN

PANTONE®

109 CPANTONE®

375 C

Integrated On-Pack Promotions

I developed all seasonal packaging to com-municate the seasonal promotion without disturbing the every-day brand look.

Burnt Rubber Summer Promo

West Coast Chopper Promo

Juice Guys Wanted Promo

Back to School with the Simpsons Promo

$1.00 Off Promo

Other packaging I worked on as creative manager at Cadbury Schweppes Americas Beverages.