SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Social Media StrategyAccelerator Program!

Presented by:Terrance Barkan CAE

Develop and launch a professional social media strategy in just 4 weeks!

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

What do you want social media to do for you?

To improve the customer or member experience and build a stronger brand

To maintain my organization’s competitiveness

To obtain new customers or members

To increase sales of new and existing products and services

To empower the staff team through better communication and transparency

To drive real, measurable ROI

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

We help you get from point “A” to point “B”!

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Social Media Strategy Accelerator Program

We help you to rapidly and efficiently launch a professional social media strategyin as little as just 4 weeks!

Week 1 - Social Media Strategy rapid prototyping

Week 2 - Social Media Platform Configurations

Week 3 - Community Management Training

Week 4 - Launch your community strategy!

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Week 1 - Social Media Strategy rapid prototyping

Focused 1 day workshop for your Social Media Team

Define your key stakeholder groups and “personas”

Define your objectives and measures of success (ROI and Engagement)

Craft your Content & Intellectual Property strategy

Develop your social media policies and guidelines

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Week 2 - Social Media Platform Configurations

Identify and prepare your social media tools and channels

Inventory social media accounts

Create master list of social media channels for your campaign

Configure your social media channels and tools

Facebook Fan Page, LinkedIn group, Twitter, Slideshare, YouTube, Google+, Alerts, Hootsuite, Blogs, etc.

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Week 3 - Community Management Training

Finalize your Social Media Policies and Guidelines

Develop an “Online Community Manager” job description

Practice and role play the online community management function

Prepare your team to implement and manage your social media presence.

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Week 3 - Community Management Training

Create your social media planning calendar

*Imports into your Microsoft Outlook Calendar

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Week 4 - Launch your community strategy!

Review the launch plan, calendar and content

Test the community channels

Provide coaching, answer questions, provide guidance and advice

SOCIALSTRATP r o f e s s i o n a l S o c i a l M e d i a S t r a t e g y

Contact us for a no obligation quote!

Contact: Terrance Barkan CAEDirect: +1 202 294 5563tbarkan@socialstrat.org

www.socialstrat.org

How would you like to have a professional social media strategy

in just 4 weeks?