Professional Communication 07 - The 24 Variables

Monday 10 April 2023SLH1013 - Professional English

LESSON #08

THE 24 VARIABLES OF COMMUNICATION SUCCESS

B Y J A I M E A L F R E D O C A B R E R A

2 O C T O B E R 2 0 1 3

Professional Communication

WHAT DETERMINES THE PROFESSIONAL LEVEL OF

COMMUNICATION?

SLH1013 - Professional English

VARIABLES OF COMMUNICATION

SUCCESS

Monday, April 10, 2023SLH1013 - Professional English

INTERVENING VARIABLES

Variables are elements that can affect the elements, the components, and the steps of communication.



They determine the quality of communication: professional or unprofessional quality.



Failure to consider an intervening can affect a receiver’s decoding, thus resulting in miscommunication.


VARIABLES SHAPE COMMUNICATION

They can determine if a message is: effective or ineffective, professional or unprofessional, partial or complete, accurate or distorted.

24 VARIABLES OF COMMUNICATION

SUCCESS

THE BIG PICTURE

SLH1013 - Professional English

VARIABLES of COMMUNICATION SUCCESS

SENDER or SOURCE

MESSAGE or INTENDED MEANING

MEDIUM

CHANNEL

RECEIVER

MEANING OR RECEIVED

MEANING

ELEMENTS88

STEPS STEPS

COMPONENTS

DETERMINERS

QUESTIONSFEEDBACK

CONFIRMATION

1717ACTIVE PURPOSE: MOTIVE, INTENTION

PASSIVE CONTAINER: DATA, INFORMATION

SYMBOLS CODES FORMATS

LETTERSNUMBERSCHARACTERSGRAPHICSSPACES

LANGUAGEVOCABULARYSPELLINGGRAMMARPUNCTUATIONSYNTAX

PARTSSTRUCTURESHIERARCHYMARGINSALIGNMENTINDENTIONS

TECHNOLOGY PRINT

AUDIO ELECTRONIC MULTICHANNEL

MOTION on FILM

UNI- or MULTIMEDIA on DATA STORAGE DEVICE

INK, on PAPER

SOUND on TAPE

DISPERSION • INTRAPERSONAL • INTER PERSONAL • GROUP• MASS

NEEDS & WANTSACCESSDECODING SKILLS

TEXT SUBTEXT CONTEXT

CLARITY ACCEPTABILITY STANDARDIZATION

SPEED of TRANSFER PRESERVATION of CONTENT TIMELINESS or TIMING CONFIRMATION of TRANSFER CONFIDENTIALITY SECURITY

SPOKEN PRINTED or DRAWN PERFORMED or ENACTED LIVE or RECORDED

•TO ENTERTAIN •TO PERSUADE •TO PRESERVE •TO PUSH TO ACTION•TO INFORM•TO INFLUENCE •TO EDUCATE

TARGET NON-TARGET

88

44

2424

11223344556677

88 99

1010

11111212

13131414

15151616

1717181819192020

2121 2222

NOISE INTERFERENCE2323 2424


VARIABLES CAN EFFECT CHANGE

For instance, your medium can determine if your message is

Live or recordedEdited or as is Written, spoken, or enacted Mass, group, or individual receiver


Examples: Media Variables

Live presentation – electronic media, projector; speech on amplifier

Recorded presentation – voice or action on tape

Spoken message – voice on amplifierWritten message – ink on paperEnacted or performed message – same

as live presentation


VARIABLES AFFECT COMMUNICATION

Professionalism depends on how these determiners affect the effectiveness of a message.

For instance, the clarity, acceptability, and use of standard codes and formats in a letter make the message more effective.


Example: Professional Variables

Clarity – simplicity, zero ambiguity, clear and understandable to the target receiver

Acceptability – codes and formats are acceptable according to the target reader’s culture, position or function

Standard codes and formats – codes and formats are standard in the profession, among people with formal education


ONE MORE TIME

Communication variables are elements that affect the success of communication.

Your level of professionalism can depend on how these variables affect your message.

Monday 10 April 2023SLH1013 - Professional English

LESSON #08

TWO GUIDE QUESTIONS FOR COMMUNICATION

SUCCESS

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Professional Communication 07 - The 24 Variables

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