Products Penetration in Rural Marketing

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about products of rural india

Transcript of Products Penetration in Rural Marketing

Products penetration in rural marketing

Products penetration in rural marketingCategoryCategory penetrationBrand with highest penetration(retailer)Brand with highest penetration(consumer)

Toilet soap90%breezeLux

Washing cake 95%NirolNirol

Edible oil100% P mark(bangra)P mark(bangra)

Tea85%Taaza teanelson

Washing powder90%NirmaNirma

Chips35%layslays

cigratte56%Goldflake and capstain,noor biddiGoldflake and capstain, noor biddi

Showing occupation of respondents( out of 10)

Agriculture5

Employee1

Labour1

Business man3

Showing which toilet soap do people use:- ( out of 10)

Lux4

Lifeboy2

Nirma1

breeze3

Any other0