Productized 2016
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Transcript of Productized 2016
“Don't ask a designer to design you a bridge, instead ask her to deliver the best way to cross the river.”
Day 1 Full-day workshop
Teresa Torres
Sixth Sense Design: Blink + Logic
Kai Halsinger
Day 2 Half-day workshops
“Make Better Product Decisions”
Alexis BrionAccelerating UX: A design process for startup accelerators
Day 3Talks
• Video personas to convince stakeholders
• Less design-savvy clients need higher fidelity deliverables
• User Story Map as vision tool for team
What You want to do with Design?
Output Outcome
Create presentations Design mockupsProduce videos
Assemble a prototypeGenerate ideas
Develop mobile app
Raise awarenessStart conversationsChange mindsTest solutionsTake actionDrive change
It looks ugly. Let’s redesign it.
We have to make it look better.
These buttons are off.
Let’s uncluttered this.
How the hell anybody can use this?
You should trigger WOW effect!
OMG!!!
• Since 1995
• Present in 50 countries
• 30+ employees
• 60 million users
• 80 million posts per month
craiglist.org
People want dislike button because they want more ways
to express themselves on Facebook
People vote – Like vs Comment.
They use stickers to show emotions.
People comment their reactions in comments.
They like the simplicity of Like button.
People share stories as a way to express emotions.