Production of Poster

• The image on the left is the original photo and the image on the right is the same photo but editing on Photoshop

• I used contrast/brightness/hue/saturation and lightness to emphasise the photo and to make it more scary

• Doing a black and white poster challenges convention however it still promote what genre my film is (thriller)

• Looking at poster in my research and just from looking at film posters when I’m out and about, I noticed that some posters have writing at the back, this makes the poster creepy.

• I used this as my inspiration to do the same, I used the word “The Watcher” to cover my poster. to get the faded white effect, I used the gradient tool on Photoshop. I wanted the writing to be behind the shadow but I wanted the woman to be in front.

• To do this, I had to use Photoshop and layer up. Firstly, I had 2 copies of the image. Firstly, I placed the writing everywhere including the woman on the first layer then got another layer and cut out the woman and placed it on top of the first layer. This was a long process but I thought the poster came out how I wanted it to.

• Due to the black and white theme, it was hard for me to choose a colour of my writing.

• I thought grey will be a good colour to use because it will tie nicely with my black ad white theme however that was the problem. The grey for my title did not stand out at all.

• I decided to stop figuring out what colour and font I would use for my title and start focusing on my institutional reference.

• This was an easy process and I decided to have the release date between the last line of my reference and have a website at the bottom right. Both of these, followed conventions and having it in red contrasted with the black and white and made it stand out.

• After doing the release date and website, it gave me an idea to also do the title in red to connote danger and danger. It would also tie nicely with the other things that are red too.

• At the top right, this font I thought didn’t go well with my poster.

• At the bottom left, I decided to place it at the top and see what it wold look like, the writing at the back overpowers the title. I had a lot of difficulty with my title.

• After getting audience feedback, they suggested to either have no title because the writing at the back is easy to pick up OR get rid of the the writing and just have ‘The Watcher’ in bold red at the top.

• I decided to do both because conventionally many films have several posters to promote their film. For example Batman: The Dark Knight.

• After gone away, I took a look at my posters and I didn’t like them.

• I attempted to do a completely different poster which would reflect on my genre more than the other posters.

• I started with a completely new image. I had took several of pictures for my poster so I had a lot to choose from. This is good because I have a variety to choose than a couple.

• I used Photoshop to make the image black and white because I thought it would be more effective.

• I already think that this image is more effective than the one before because it echoes onto my genre.

• This was my progress with my poster

• I enhanced the contrast and brightness to make the image scary.

• The eyes really stand out which I really like. She looks scared and it is definitely more impacting than my old image.

• I used the paint tool to paint over my image in black but I left the eyes because I thought this would be really impacting.

• The hardiness of the paint I lower so when I painted it was like a spray paint.

• I produced 2 posters and asked for audience feedback.

• I wanted them to chose which one was more impacting and reflects my genre (thriller).

• From the audience feedback they said:

• “I liked the second one because the image is in the centre. The first image is too close to the title.”

• “The eyes on the second one is really good! I thought both poster convey conventions of a film poster but the second one is more impacting”

• “All the text is really good but I liked the second one better because the eyes draws you in which is really impacting.”

• From my feedback, I’ve decided to choose the second one to advertise my film. I thought the feedback was very valid and make good points.

• This is my final poster for my film. • This is a massive change to my other posters and now comparing the 2 this is much

better. • It follows conventions and it is a much simpler approach than my old poster. The

poster had too much going on and the image was dull.