4 Impactful User Personas: Capacity

Building Persona

User Personas

A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews with users.

What is a user Persona?

Sample Personas

Historic DiasporaStatus MarriedGender MaleAge 50-64Occupation Engineer

MOTIVATIONLove for Africa, Bright future for our children, Continent prestige, Building a model Africa continent and countries successful.

DESCRIPTION•Africans that are part of the first generation of Africans that migrated to the West (Europe, USA, Canada, Australia)•This Africans are well integrated in the western world and have raised families with strong western values and limited knowledge of the continent of Africa.

GOALSTo contribute to the continent of Africa through education, entrepreneurship, employment, and Gender inclusion.

FRUSTRATION:•There is no platform to channel positive contribution•There is no central place to get information about ways to contribute to continent•There are no clear mentorship programs to guide decision about the continent•There is a GAP between AU members and leadership..

POTENTAIL GROUPS AFFILIATED WITH•LinkedIn•Black power Movement

Personality

NeutralPro Africa

BIOKwame has a day job as an Engineer, but on the side he is very involved with the African American chamber of commerce activities, a member of the Black power movement and a human right activist against violence against Black movement.He is a very hard worker but gets little recognition for his hard work. He is currently frustrated for lack of recognition and he is exploring using his talent and skills where it counts the most, the continent of Africa. He is married with 2 kids, and 2 grandchildren and will be retried soon. He is worried the future for his grandchildren.

Motto:“Liberate your Mind”

Extrovert Introvert

Open Minded Rigid

Historic Diaspora Children

Status Single/MarriedGender Male/ FemaleAge 18-30Occupation Doctor

MOTIVATIONLove for Africa, Curiosity about the continent, Excited about stories told about ancestors, Bright future for our children, Continent prestige, Building a model Africa continent and countries successful.

DESCRIPTION•Parents Grandparents are first generation Africans that migrated to the West (Europe, USA, Canada, Australia)•This Africans are well integrated in the western world and have raised families with strong western values and limited knowledge of the continent of Africa.

GOALSTo contribute to the continent of Africa through education, entrepreneurship, employment, and Gender inclusion.

FRUSTRATION:•There is no platform to channel positive contribution•There is no central place to get information about ways to contribute to continent•There are no clear mentorship programs to guide decision about the continent•There is a GAP between AU members and leadership..

POTENTAIL GROUPS AFFILIATED WITH•LinkedIn•Friends from college/ College Alumni

Personality

NeutralPro Africa

BIOYewande (“Yewwy”) has a day job as a medical internist, she is very involved in community services such as Habitat community service, Doctors without border groups that visit war thorn places and community. She is a lover of Sports and recreation. She is curious about the continent of Africa and hopes to visit soon and very opened to relationship with Africans from the continent or in the USA.Motto:

“Impossible is Nothing”

Extrovert Introvert

Open Minded Rigid

Contemporary DiasporaStatus MarriedGender Male/ FemaleAge 25-55Occupation Civil Engineer/ Architect

MOTIVATIONLove for Africa, Bright future for our children, Continent prestige, Building a model Africa continent and countries successful.

DESCRIPTION•African that spent adolescent years within the continent but migrated to WESTERN WORLD for better opportunities.•Vet determined to be a success in a new environment as a professional•A strong work ethic and determination to succeeded in diaspora.•Already educated but furthered education with Masters, PhD, certifications etc.

GOALSTo contribute to the continent of Africa through education, entrepreneurship, employment, and Gender inclusion.

FRUSTRATION:•There is no platform to channel positive contribution to Africa•Originally imagined a return to Africa, but no conducive environment to utilize the new skillsets acquired.•There is no central place to get information about ways to contribute to continent•There are no clear mentorship programs to guide decision about the continent•There is a GAP between AU members and leadership..POTENTAIL GROUPS AFFILIATED WITH•LinkedIn•Black power Movement•International Arica Student body for his College

Personality

NeutralPro Africa

BIOAdeyemi (“Kabiyesi”) has a job that he is doing temporary. He currently is trying to get a working Visa (H-1B) to allow him work in the USA. There is no guarantee any employer will file his H1 working visa. He his pro-African but does not know how to utilize the new found skills in Africa.He is a very hard worker but gets little recognition for his hard work. He is currently frustrated for lack of recognition and he is exploring using his talent and skills where it counts the most, the continent of Africa. Motto:

“I am a slow walker , but I never walk backwards”

Extrovert Introvert

Open Minded Rigid

Contemporary Diaspora ChildrenStatus SingleGender Male/ FemaleAge 18- 25Occupation Student/

Young professionals

MOTIVATIONLove for Africa, hear stories about Africa from parents, Parents want me to visit Africa not to lose my roots, Continent prestige, Building a model Africa continent and countries successful.

DESCRIPTION•Born of African parents but only occasionally visit Africa with parents.•I know my Grand parents and families from African descents. •Learnt the value of hard work from Parents and Gran parents•I am constantly told about my African values and not to lose it.•I am expected to have a minimum of education to masters level, minimum to have a PhD..

GOALSTo contribute to the continent of Africa through education, entrepreneurship, employment, and Gender inclusion.

FRUSTRATION:•There is no platform to channel positive contribution to Africa•Originally imagined a return to Africa, but no conducive environment to utilize the new skillsets acquired.•There is no central place to get information about ways to contribute to continent•There are no clear mentorship programs to guide decision about the continent•There is a GAP between AU members and leadership..POTENTAIL GROUPS AFFILIATED WITH•LinkedIn•Black power Movement•International Arica Student body for his College

Personality

NeutralPro Africa

BIOShola (“Sholay”) is an articulate African American with strong root to the continent of African via the parents. She is a proud African and let people know her root is from Africa. She has strong work ethics imbibed from her African parents. Like many African children her aspiration was either going to be a Doctor, Engineer, Lawyer but she seems focused on her pre-med to become a Doctor . She wants to be a neurosurgeon , brain doctor.

Motto:“I am a slow walker , but I never walk backwards”

Extrovert Introvert

Open Minded Rigid

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