IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?• WITHIN MY PRODUCTION, THE NAMELESS MAIN CHARACTER IS A WHITE MALE. THIS IS A COMMON

CONVENTION FOR CRIME FILMS, EXCLUDING AMERICAN HOOD MOVIES. HIS RELATION WITH DRUGS

INSTANTLY LINKS THE FILM WITH THE CRIME GENRE ALONG WITH THE HITMAN’S VIOLENCE. THE ATTIRE I

FEEL DOES STAND OUT BUT STILL KEEPS WITH THE CONVENTIONS DUE TO THE AGE OF THE CHARACTER.

HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

• YOUTH– DANGEROUS THROUGH THE USE OF A WEAPON (BASEBALL BAT) ALSO ANTI AUTHORITY DUE TO

THE DRUG DEALER AND THUG CHARACTERS, LOWER CLASS DUE TO CONNOTATIONS OF CIGARETTE

SMOKING AS WELL AS THE QUALITY OF MOBILE PHONE USED.

WHAT KIND OF INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

• DUE TO MY FILM BEING A BRITISH CRIME FILM, I WOULD MOST LIKELY FIND A BRITISH INSTITUTION IN

ORDER TO DISTRIBUTE ‘CRADLE TO THE GRAVE’. THE BBFC WOULD BE A GOOD CHOICE IN INSTITUTION

DUE TO THEIR COMMON CONTRIBUTIONS TO THE INDUSTRY, PARTICULARLY WITHIN BRITAIN AND WITH

BRITISH FILMS. THIS WOULD ALSO BE MOST LIKELY AN INDEPENDENT PRODUCTION MEANING

INSTITUTIONS LIKE WARNER BROS. OR UNIVERSAL WOULD MOST LIKELY NOT PICK UP MY PROJECT FOR

DISTRIBUTION.

WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?• THE AUDIENCE FOR MY PRODUCTION WOULD DEPEND ON MY CHOSEN GENRE. DUE TO THIS CHOSEN GENRE

BEING CRIME, THIS WOULD RESULT IN MY PRODUCTION BEING PREDOMINANTLY POPULAR FOR

STEREOTYPICAL HEGEMONIC MALES.

• DUE TO THE POSSIBLE VIOLENCE OF MY FILM, INCLUDING THE FOUL LANGUAGE, THE CERTIFICATE RATING

WOULD MOST LIKELY EITHER BE A 15 OR 18. THIS WOULD RULE OUT YOUNGER AUDIENCES MEANING I WOULD

MAKE MY FEATURE MORE FOCUSED ON AND APPEALING TOWARDS MY DEMOGRAPHIC GROUP. I COULD ALSO

ATTEMPT A CERTIFICATE 12 RATING IF I LIMIT THE AMOUNT OF DIEGETIC VIOLENCE AND INAPPROPRIATE

LANGUAGE. THIS WOULD ALLOW MY FILM TO BE VIEWED BY A LARGER DEMOGRAPHIC BUT WOULD RESULT IN A

MORE TRIMMED EXPERIENCE COMPARED TO THE REALISTIC AND VIOLENT ACTION OF SOME CRIME FILMS.

HOW DID YOU ATTRACT/ ADDRESS YOUR AUDIENCE?• AS THE FINAL CUT I FELT DESERVED A 15 CERTIFICATE, A TEENAGE MALE AUDIENCE WOULD MAKE UP THE

MAJORITY OF MY MAIN TARGET AUDIENCE. MY PICTURE WOULD ATTRACT THIS AUDIENCE BY USING

RECOGNIZABLE, RESPECTED AND ADMIRED ACTORS THAT APPEAL TO THE COMMON TEENAGER, SUCH AS

TOM HARDY. I WOULD ALSO INCLUDE YOUNGER ACTORS SO THAT THE AUDIENCE HAVE SOMEONE OF THE

SAME AGE DEMOGRAPHIC TO RELATE TO WITHIN THE MOVIE.

• AS THE CHOSEN GENRE IS BRITISH CRIME, I WOULD APPEAL TO COMMON TRAITS OF THE GENRE SUCH AS

DRUGS, VIOLENCE AND RETRO / BRAND CLOTHING. THESE ARE MUCH LOVED TRAITS OF THE GENRE AND

AID IN THE AESTHETIC AND ATMOSPHERE OF THE PICTURE.

WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?• I’VE LEARNT THAT THE USE OF EFFECTS ON INDIVIDUAL CLIPS CAN CREATE A MORE IMPACTFUL SEQUENCE

IF DONE CORRECTLY. THROUGH PREMIER PRO, I HAVE BEEN ABLE TO GET USED TO THE UPDATE TO THE

SOFTWARE AND EVEN IMPROVE ON SOME TRANSITIONAL TECHNIQUES AND CLIP ORDERING. I ALSO TOOK

INSPIRATION FRO0M THE OPENING OF ‘CASINO ROYALE’ AS THE FIRST CUT I DID I FELT LACKED THE GRIT

THAT I WANTED TO EXPRESS, CHANGING THE MAJORITY OF THE PICTURE TO BLACK AND WHITE AIDED IN

EXPRESSING THIS GRIT.

LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?• IT IS A MORE SOLID AND ORIGINAL CONCEPT. LOOKING BACK, MY PREVIOUS CONCEPT WOULD HAVE

PRACTICALLY BEEN A FEMALE VERSION TO THE OPENING OF ‘GOODFELLAS’. ALTHOUGH I USE CERTAIN

GENRE CONVENTIONS, THEY DO DISPLAY THAT THE FILM IS FROM THE CRIME GENRE WHICH IS WHAT

THIS PARTICULAR TASK IS ABOUT.