Product Talk Refrigerator f

8/6/2019 Product Talk Refrigerator f

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Product Product talk talk

REFRIGERATOR



IntroductionIntroductionRefrigerator is a cooling device or a cabinet where food is keptcool and preserved.

1.The growth of refrigerator in market is15%per annum

2.The penetration for refrigerator in urban area is high i.e.75% and in rural area it is less i.e. 25%.

3.The demand for refrigerator is high in western, southern,

northern area due to warmer weather, and demand is less ineast area.



Maj orMaj or pl aye rspl aye rs: :M ajor player in market are-1. Videocon2. Samsung3. whirlpool4. LG5. Godrej

Comparative Brand

Videocon is most popular brand in Indianmarket due to the quality and standard.

Videocon contain hydro oxygen whichpreserved food safely for longer period.

The cost of this refrigerator is also not so highso it is more popular among people.



P roduct Ch a inP roduct Ch a inVideocon:-Product chain: Videocon refrigerator, Videocon TV, Videoconwashing machine, etc this product are sold under this brand.

LG:-Product chain: LG TV, LG washing machine, LG refrigerator, LGM obile, etc

Samsung:-Samsung TV, Samsung refrigerator, Samsung mobile, etc

Electrolux:-Electrolux washing machine, Electrolux refrigerator, etc



Umb r e ll a b r a ndUmb r e ll a b r a nd

U mbrella brand is also called as Family brand.

Videocon:-

1.Telecommunication2. Oil and Gas

LG1.Telecommumication

Samsung1. telecommunication



PRODU CTP roc e ss- R uns on v a pour co m pr e ssion c y cl e , a s do e sa n a ir-condition e r. Ma in co m pon e nts a r e s ea le dco m pr e ssor, cond e ns e r coils, a c a pill a r y tu b e ,e v a por a tor a nd a control th e r m ost a t.

Ba sis of D iff e r e nti a tion-y No a nd t y p e of doors.y Multipl e t e m p e r a tur e zon e s.y Ad just a b le r a cks a nd sh e lv e s.y

Quick chilling zon e s.y Multipl e us e co m p a rt m e nts.



P la c e or distri b ution of P la c e or distri b ution of R

e frig e r a torR

e frig e r a torPlace represent the location from whereproduct can be purchased.

It is often refer to as the distribution channel.

It can include any physical stores or as wellas virtual stores on the internet.

Physical distribution are activities involve intransporting product from the producer toconsumer.



Distribution of VideoconDistribution of Videocon: :--Company Distributer Dealer Customer

Dealer

Distribution of Godrej:-

Company Distributer Dealer Customer

Dealer

Distribution of LG:-Company Distributer Dealer Customer



S e le ctiv e D istri b ution:-

Relies on more than a few but less thanall of the intermediate willing to carry out.

Exclusiv e D istri b ution:-M

eans severely limiting the number of intermediates . Exclusive distribution requirecloser partnership between seller & Reseller.

Int e nsiv e D

istrib

ution:-The manufacturer place the goods orservices in as many as outlet possible



Br a nd A mb a ss a dorBr a nd A mb a ss a dor: :--

1. Videocon1. Videocon- - Abhishekh BachhanAbhishekh Bachhan2. Whirlpool2. Whirlpool- - KajolKajol--Ajay DevgonAjay Devgon3. LG3. LG - - Akshay KumarAkshay Kumar4.Samsung4.Samsung- - Diya M irzaDiya M irza



Thank you ! Thank you !

Product Talk Refrigerator f

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