Google Women Techmaker Talk: Product Management
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Transcript of Google Women Techmaker Talk: Product Management
Product ManagementKristen Womack
March 24, 2014
What’s your <x>?
Product Management: What is it?
Marty Cagan describes the job of the product manager as
“to discover a product that is valuable, usable and feasible”.
Product Management: Why does it matter?
What do Product Managersactually do?
➔ Set the vision
➔ Pitch for funding
➔ Spread the word, evangelize
➔ Build a plan & roadmap
➔ Iterate
➔ Pour over data
➔ Repeat
● Break down problems.● Deal well with ambiguity.● Adapt as necessary.● Be proactive.● Communicate well.● Collaborate well.● Build relationships.● Motivate others.● Refuse to suck.● Are willing to make trade
offs (but not suck).● Think creatively.● Take ownership.● Care.
adapted from Matt KhouryYour job: get things done
By saying NO.
➔ It’s just a small feature
http://insideintercom.io/product-strategy-means-saying-no/
➔ Everyone is asking for it
http://insideintercom.io/product-strategy-means-saying-no/
➔ It won’t take that long
http://insideintercom.io/product-strategy-means-saying-no/
➔ We have nothing else to do
http://insideintercom.io/product-strategy-means-saying-no/
Apple
Apple