PRODUCTS & SERVICES ORGANIZATION

CONCEPT

For Startup TELCO Operators

BORAN ICT Consultancy / istanbulwww.boranict.com

March 2010

ConvergenceServices Manager

VAS & Terminal Services Manager

Internet & VoIPServices Manager

Business ServicesManager

PRODUCTS & SERVICES DIRECTORATE

CONVERGENCE SERVICES MANAGERORGANIZATION CHART

MARKETING VP

CONVERGENCE SERVICES MANAGER

• BUNDLE PRODUCTS & SERVICES DEVELOPMENT

Integration Of Fixed & Mobile Products & Services

Bundle Product Integration and Management

• NEW PRODUCTS & SERVICES DEVELOPMENT

Development Of New Fixed & Mobile Convergence Products &

Services

Solutions Partnership Development and Management

• RELATIONSHIPS

Coordination with Fixed & Mobile Marketing, Sales, Customer Service

Teams

Coordination with Fixed & Mobile Network Teams

Coordination with Fixed & Mobile IT Teams

• ORGANIZATION

Manager, 1-2 Expert

INTERNET & VoIP SERVICES MANAGER

• INTERNET & VoIP SERVICES DEVELOPMENT

New Fast HSDPA / ADSL / VDSL / FTTX Services Development

WiFi Services Development

IP Telephony – VoIP Services Development

WebTV & IPTV Services Development

Solutions Partnership Development and Management

• RELATIONSHIPS

Coordination with Fixed & Mobile Marketing, Sales, Customer Service

Teams

Coordination with Fixed & Mobile Network Teams

Coordination with Fixed & Mobile IT Teams

• ORGANIZATION

Manager, 2-3 Expert

VAS & TERMINAL SERVICES MANAGER

• VAS SERVICES DEVELOPMENT

Software As a Service (SaaS) Hosting Platform (DC) Definition

SaaS - Service Delivery Platform (SDP) Development

SaaS Authentication(Single Sign On), Provisioning and Billing

Platform Development

SaaS Partnership Model(Revenue-Share, etc.) development

SaaS Solution Partnership Development and Management

• RELATIONSHIPS

Coordination with Fixed & Mobile Marketing, Sales, Customer Service

Teams

Coordination with Fixed & Mobile IT Teams, integration of BSS-OSS

Operations

Coordination with DC & Solution Partner’s IT & Marketing Teams

• ORGANIZATION

Manager, 1-2 Expert

VAS & TERMINAL SERVICES MANAGER

• TERMINAL SERVICES DEVELOPMENT

Definition Of Terminal Devices to offer to Market (Notebook/Netbook,

PC, Mobile Handset, ADSL/VDSL Modem, USB Modem, etc.)

Definition Of Services to offer on top of Terminal Devices

Development of the Business Models with Terminal Device Providers,

Distributors, Service Providers.

Billing and Bundling Integration with existing Fixed & Mobile Services.

• RELATIONSHIPS

Coordination with Fixed & Mobile Marketing, Sales, Customer Service

Teams

Coordination with Fixed & Mobile IT Teams, integration of BSS/OSS

Operations

Coordination with Terminal Device & Service Providers.

• ORGANIZATION

Manager, 1-2 Expert

BUSINESS(CORPORATE) SERVICES MANAGER

• BUSINESS SERVICES DEVELOPMENT

Identify Business Segmentation and Business Service Needs with

Qualitative and Quantitative Market Research

Identify the Segments to Market Telecom Services and Define the

related Services

Identify the successful Business Service Providers to do Partnership

with, develop the Business Models and Contract Models.

Define the Services Go To Market strategy (Direct Marketing, Mass

Marketing, etc.)

• RELATIONSHIPS

Coordination with Strategy, Marketing, Sales, Customer Service

Teams.

Coordination with Fixed & Mobile IT Teams

Relationship Management with Business Service Providers.

• ORGANIZATION

Manager, 1-2 Expert