Product Pitch
-
Upload
blair-mosberg -
Category
Documents
-
view
219 -
download
0
description
Transcript of Product Pitch
![Page 1: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/1.jpg)
Marble Top Coat for
![Page 2: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/2.jpg)
Product Marble Top Coat swirls the polish for you!
o No more making the mix yourself
o Just apply two different nail lacquers, then apply Marble Top Coat
![Page 3: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/3.jpg)
Marketing
![Page 4: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/4.jpg)
Target Demographics
o Females o Ages 18-24 o Urban areas + nearby suburbs o College students + recent grads o Part-time job
![Page 5: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/5.jpg)
o Listen to Top 40 music o Interested in keeping up with the
latest fashions o Like utilizing social media o Looking for deals/sales
Target Psychographics
![Page 6: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/6.jpg)
Strategy Objectives
o Sell Marble Top Coat o Increase OPI Nail
Lacquer sales o Make OPI leader in
nail art innovation
Positioning For YOUNG WOMEN AGES 18-24 Marble Top Coat is THE ONLY NAIL ART SOLUTION the creates a viable nail ART DESIGN WITH THE LEAST AMOUNT OF EFFORT because of its INNOVATIVE FORMULA.
![Page 7: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/7.jpg)
Channels Print Ads
PR
Women’s Wear Daily
![Page 8: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/8.jpg)
Sales
![Page 9: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/9.jpg)
Integrate into Sephora and Nicole Miller by OPI lines
![Page 10: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/10.jpg)
Direct Selling o E-coupon for OPI email subscribers o E-coupon for Sephora Beauty Insiders
o Buy Marble Top Coat in-stores or on-line and get two OPI colors for $6 (reg. price $8.50) [BRAND SPECIFIC]
In-store Displays o Near point of purchase in mid-range full-service
beauty salons o Located in areas w/highest concentration of target
o Specialized displays in Sephora stores
New York, Boston, Philadelphia, Washington D.C., Atlanta, Miami, Chicago, Minneapolis, Austin, Los Angeles, San Diego, San Francisco and Seattle
![Page 11: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/11.jpg)
Logistics
![Page 12: Product Pitch](https://reader034.fdocuments.us/reader034/viewer/2022042603/568c35931a28ab023594c1ee/html5/thumbnails/12.jpg)
o My Harvard chemist and I are the only ones who have this formula o The formula and packaging can be manufactured with the same equipment as current OPI products
o formula does not have special storage requirements o Can be shipped with other OPI products
o In-house marketing for flagship + Nicole line print ads
o Sephora in-house for Sephora line to develop in-store displays o no print ads for Sephora line
o Agency for specialized social media engagement
Timeline: o Production
o Packaging/shipping/stocking
o PR: sampling and social media engagement
o Print Ads
o Evaluation