Pretotype and pitch: accelerating your product development
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Transcript of Pretotype and pitch: accelerating your product development
Create your Market Pretotype:Innovation by accelerating your requirements value chain
Attribution: Alberto Savoiahttp://www.pretotyping.org
Prepared by Catherine Louis www.cll-group.com
[email protected] - emailcatherinelouis - twitter
http://www.linkedin/in/catherinelouis - linkedin (919) 244-1888
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A Pretotype, Pitch, and ILI and OLI measurements.‘Pitch’?
An attempt to promote / sell your ideas.Note: this definition does not include “and get feedback”.
‘Pretotype’?A test of the initial appeal and actual usage of a potential new product by simulating its core experience with the smallest possible investment of time and money.
‘ILI & OLI’?A measurement of the user’s initial and ongoing level of interest.
What we’ll be creating:
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innovators beat ideas
pretotypes beat productypes
building beats talking
simplicity beats features
now beats later
commitment beats committees
Pretotyping Manifesto*
source: http://www.pretotyping.org/the-pretotyping-manifesto-1
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don’t finish what you’ve started
failure is an option
scarcity bring clarity
the more the messier
reinvent the wheel
play with fire
Pretotyping Manifesto addendum:
source: http://www.pretotyping.org/the-pretotyping-manifesto-1
Tools:
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Model (draw how your app works and what it looks like on the phone!)Product Box (create a box to describe your ‘done’ product)Paper, pens, pencils, your team, your collective wetwareHint: you need customers for this exercise!Rules: There are none other than BE RESPECTFUL.Locate the experts in the room, use them. Use whatever you need.
More Tools:
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Weebly.com: Particularly useful for fake door pretotypes to test ILI and OLI using Google/Facebook ads.Omnigraffle: Shares across multiple pages and spits out clickable html: http://www.omnigroup.com/omnigraffle
Mobile App pretotyping: Appery - free, cloud-based app platform - http://appery.ioDapp: about $5 for IOS: http://dapp.kerofrog.com.au Hint: you need customers for to pretotype.MIT’s App Inventor: http://appinventor.mit.edu/explore/ And even more drag and drop app builders:
https://codiqa.com/http://www.kinvey.com/http://cloudbase.io/http://mobile.conduit.com/http://mobileroadie.com/http://www.theappbuilder.com/
Product Management - from ‘idea’ to ‘launch’
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• Many Agile teams believe they are involved in this stage of developing a product.
Product Management - from ‘idea’ to ‘launch’
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Product Management - from ‘idea’ to ‘launch’
Iterate through the requirement value chain to Preto & Pitch!:
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Creating your Pretotype:
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1.Pick your Target Market Snapshot (ex: Elderly, living alone in their home.)
2.Create the pretotype and pitch (iterate! - suggest a 45 minute timebox.)
3.Deliver the pretotype and pitch (last 15 minutes, 4 minutes per table)
4.Meanwhile: Have a facilitator be on the lookout for what might be in the Product Roadmap (ex: First delivery = Smart phone app - next, web app.)
5.It’s also possible to tease out User Stories while pretotyping: What-If’s, and list technical assumptions
6.Retrospective (last 10 minutes)
Retrospective aHaaa...
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Pass the ball: share any aHaaa moment you had during the last hour, toss the ball to someone else!
THANK YOU!!!
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Catherine Louis - [email protected]: www.cll-group.com catherinelouis - twitterhttp://www.linkedin/in/catherinelouis - linkedin
Catherine Louis
• Specialty: Agile transitions in the scope of large, multi-nodal solutions, high-reliability systems, with large teams of several hundred to several thousand R&D employees.
• Client companies include large power and telecommunication firms, spanning both hardware and software development.
• Over 20 years of software development experience in complex product development.• Focus on Agile methods; Agile R&D; Strategic Planning.• Agile Transitions communications: enabling change to build speed, flexibility in business.• Extensive operations and business development experience in technical marketplaces.• Volunteer: 12 years as SAR II and K9 handler with Wake Canine Search and Rescue.
– find me on linkedin at http://www.linkedin/in/catherinelouis
– find me on twitter at catherinelouis
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