Product manager ? Sorry we don't have anyone

Product Manager

Sorry, ePi didn’t have anyone:-s

“If you want to succeed, you’ve got to be okay to just lose control”

Alexis Ohanian

ePi_LongoCo-founder

Tue 17 Jul2012

Tuesday, July 17, 2012

Why?

Never have enough

People Money

Experience Reputation


How can we survive?

Company/Brand Vision

Product Positioning

Blue Ocean Learn to Smile :)


How can we survive?

Company/Brand Vision ePiWe seek to create a

flexible, scalable and most profitable system for

delivering and monitoring information on Internet.


How can we survive?

Product Positioning“In marketing, positioning has come to mean the process by which marketers try to create

an image or identity in the minds of their target market for

its product, brand, or organization.”

Wikipedia

Functional

Symbolic

Experiential


Product Positioning

Functional Solve Problems

ProvideBenefits

Get favorable perception by investors/lenders

“A business that makes nothing but money is a poor

business”

H.Ford


Product Positioning

Functional

ProvideBenefits



business”

H.Ford

“Service that would let people bring all their files anywhere, with no need to email around

attachments”


Product Positioning




business”

H.Ford

Benefit 1(0)GB storage

up to 25MB attachment


Product Positioning


ProvideBenefits“A business that

makes nothing but money is a poor

business”

H.Ford


Product Positioning

Symbolic Self-image enhancement

Ego identification

Belongingness/Social Meaningfulness

“If you can't make it good, at least make

it look good.”

B.Gates Affective fulfillment


Product Positioning

Symbolic Self-image enhancement

Ego identification



it look good.”


Line Camera/Naver


Product Positioning

SymbolicSelf-image enhancement

Ego identification



it look good.”


Coco Chanel believed that women should wear

perfume wherever they wanted to be kissed.

“What do I wear in bed? Why Chanel No. 5 of

course”.

M.M


Product Positioning

Symbolic

Self-image enhancement

Ego identification



it look good.”


...belonging helps us (social animal) survive...


Product Positioning

SymbolicEgo identification



it look good.”

B.Gates

Affective fulfillment

Self-image enhancement

“Wii Sports: All the frustration of real sports with out the physical exercise.”

Felix Harneis (?)


Experiential SensoryStimulation

Cognitive Stimulation

“I always practise penalties, but what people don't understand is that you can never recreate

that pressure situation that you're under.”

A.Shearer

Of or relating to sensation or the physical senses; transmitted or perceived by the senses

Of or relating to the psychological result of perception and learning and reasoning

Augmented Reality (AR)


ePi’s products

ePiWe seek to create a flexible, scalable and

most profitable system for delivering

and monitoring information on

Internet.

Solve Problem

Solve Another Problem

Symbolic?

+ Benefit

Fans+ Benefit

Why not?

Gab


Blue Ocean Four Actions Framework

Eliminate Raise

Reduce Create

factors that your industry has long

competed on

factors well above the industry’s

standard

factors well below the industry’s

standard

factors that the industry has never

offered


Blue Ocean Four Actions Framework

Eliminate Raise

Reduce Create

Highest CostLess-valued featuresWrong Customers

Benefit (Gmail)Cost (Freemium?)

CostFeatures (Tumblr)Wrong Segments

new Experiencenew Segment


Four Actions Framework

Eliminate Raise

Reduce Create

Press Clipping...

Automation ...

Human CostMarketing Cost

...

New MarketSMM Framework

...


Learn to Smile ;)


Learn to Smile ;) HiPPO Highest Paid

Person Opinion

Be Human! Work!=Life

Talk, Smile and never think you’re the user


Books


Tks :)“Theory is splendid but until put it into

practice, it is valueless”James Cash Penney

ePi_LongoCo-founder

Tue 17 Jul2012


Product manager ? Sorry we don't have anyone

Business

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