Product Management Masterclass at TiE Bangalore Aug 2016
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Transcript of Product Management Masterclass at TiE Bangalore Aug 2016
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Ramkumar Narayanan
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MBA candidate aspiring for a career in Product Management as a stepping stone to becoming an entrepreneur.
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“…oversees all aspects of a Product in order to create and deliver superior customer satisfaction
while simultaneously providing long term value for the company and its stakeholders…”
Product Management…
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Product Managers form the bridge between the Market and the Organization
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Product Management
Exec staff
Engineering
Design
Finance
Marketing
Sales
Legal
Customer Care
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• Strategy discussions with company execs
• Reviewing product metrics
• Scrum meetings
• Driving product/design reviews
• Cross-group collaborations/negotiations
• Meeting support teams on product issues
• Customer engagement
Day in the life… (Strategic ßàTactical)
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Out
boun
dInbound
Product Management
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Inbound { • Long Term• Product Strategy• Roadmap Definition
• Short Term• Prioritization• User Stories• Estimation & Dev• Customer Validation• Launch & Measure
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Outbound { • Positioning
• Monetization• Customer Acquisition• Influencer Marketing• Channel Prep
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What makes a Great PM?
•Strategic•Aware• Futuristic•Deep & Broad•Communicator•Negotiator
•Networker•Problem Solver• Listener•Relator•Motivator• Learner
Product Management is not a Text Book Job
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How do Successful Product ManagersThink?
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https://hbr.org/2016/09/the-elements-of-valueThe Elements of Value
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What value is being delivered?
Supporting Pillar #1
Supporting Pillar #2
Supporting Pillar #3
Case Studies Substantiating value and proof points
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Profits = {Revenue – Cost}
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@ramnar
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