PRESENTED BY:A.PRIYANKA

CENTURION UNIVERSITY OF TECHNOLOGY AND MANAGEMENT

Topic: Product, product life cycle with stages with an example

Production & Operations Management

Contents What is a product Stages in Life Cycle

Example for stages of particular market

What is a Product? Product is anything which we use and also satisfies our needs.

Product Life Cycle• Product Life Cycle deals with the life of a product in the market with

respect to business or commercial costs and sales measures

• It has 5 stages:

Product development

Introduction

Growth

Maturity

Decline

ProductDevelop-ment

Introduction Growth Maturity DeclineTime

Sales

Profits

Product Life Cycle

Introduction Stage High Cost

The size of the market for the product is small, which means sales are low, although they will be increasing.

Losses i.e no Profit

Limited competition

Growth Stage Increasing Competition

Lower Prices

Different Marketing Approach

Greater Consumer Awareness

Increase in ProfitsSales

Time

growth

Maturity Stage Sales Volumes Peak

Decreasing Market Share

Profits Start to Decrease

Continued Reduction in Costs

Increased Market Share Through Differentiation

Sales

Time

maturity

Decline Stage Market in Decline

Falling Sales and Profits

Product Withdrawal

Cheaper Production

Cheaper Markets

Sales

Time

decline

Example for stages of particular market

Introduction Stage Holographic Projection

Tablet & PCs

Growth Stage

Laptops

Maturity Stage

Typewriters

Decline Stage

Thank You..