Product idea 2
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Transcript of Product idea 2
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Product Idea
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Company
Name: Mana Enterprise (Mana Japanese for magic)
What does the company do?: Provides socializing to a sophisticated audience
Mission Statement: Here to knock back the competitors, and to supply comfort to our audience.
Types of product: Internet/Computer based products/items e.g. Websites or Games
Previous work: Small individual blog site, pretty simple but quite successful. Small individual internet gaming site, more towards the young teenagers.
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Final Ideas
Social Networking site
Spacer/Space Place Needs to compete with other Social Networks like Facebook and Twitter
Better; connection, layout, activities, games etc.
Appeal to audience between 16 to 50+
Game
Co-op Campaign (Story) Free Roam RPG Compete with fast growing RPG industries like Bioware and Lionhead
Has to appeal to a wide audience, both male + female, ages 15+
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Social Network
Name: Space Place
Target Audiences: 16+ more towards the Formal
(mature, politically aware further educated) audience
Appeal: Looks slick and neat, resembles clean, which can
attract the target audience
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Secondary Research
Conglomerate: MySpace News Corp: one of the 6 top conglomerates
Advantages: Finance backing from others within the conglomerate
Disadvantages: If one company within the group messes up, it may effect others in the group – Phone hacking scandal, News of the World
Indie: Facebook Inc. Advantages: You are able to have more freedom, do it your way
Disadvantages: If your having financial issues, you have to find your own way to fix it
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(USP) Unique selling point(s)
Space Place is different from facebook in looks wise, its neater and the connection is
much faster.
It’s a bit more advanced from facebookand twitter with certain things such as
more freedom and extra features. This also includes games and activities.
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SWOT Analysis
Strengths: Social networking sites appeal to a wide range of audiences
Weaknesses: Might end up being too late to introduce a new site due to the success of Facebook and Twitter
Opportunities: Now-a-days everybody uses social networking sites for almost anything
Threats: Competition between other social networking sites, Hacking, Viruses
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Cost
• Starting budget £3,000
• Need Money:
• Use to buy equipment to start up and improve work
• Money for advertising on websites such as