product development semantic technologies to improve ... Thesis Presentation.pdf · Social Semantic...
Transcript of product development semantic technologies to improve ... Thesis Presentation.pdf · Social Semantic...
Processing social media feedback with semantic technologies to improve
product developmentMaster thesis presentation
Lukas OttSupervisor: Ass.-Prof. Dr. Anna FenselContributing Supervisor: Dr. Ioan Toma
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Social Media Monitoring
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Product Loyalty Marketing
Customer Satisfaction
Customer relationship
Social Semantic Web
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Social CRM
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How to combine a domain specific ontology with social media monitoring?
● What kind of IT landscape is needed?
● What kind of governance / framework need to be set in place?
● What are the phases to generate an overall framework?
● How a system is technically created?
● The technical system of data filtering should be shown in a prototype
Enterprise Service Bus
WebServices
EnterpriseContentManagement
EnterpriseResourcePlaning
Social -Product LifecycleManagement
Product DataManagement
Social -CRM
What kind of IT landscape is needed?
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What kind of overall framework need to be set in place?
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The dacodi system
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How a system is technically created?
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The database ontology
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Data filtering in a prototype
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Use Cases● Marketing campaign monitoring
● User customized products monitored
● Product comparison to market participants
● Complaint management and quality engineering
● Internal Branding improvement
Conclusion and Results● IT landscape based on Service Oriented Architecture
● A feedback governance and communication framework
● Stepwise integration of the framework
● A central database is needed that realizes the interlinking
● The prototype showed how a system like this could look like
Summary● New Innovation Process
● Social Semantic Web● Social CRM
● The IT landscape● The Framework for Implementation
● Crowdsourcing for Product features/ new Products internal/external
Thank you!Feedback?
Sources1. http://hrbranding.org/wp-content/uploads/2014/03/internalbranding_en-02.jpg [Accessed: 2015-05-26]2. http://www-01.ibm.com/software/events/amplify/ [Accessed: 2015-05-26]3. https://www.youtube.com/watch?v=NB2Ar5dOFMA&feature=share (SAS - IOT Talk) [Accessed: 2015-05-26]4. Social Media Monitoring - Presentation STI Innsbruck by Dieter Fensel, Birgit Leiter, Ioannis Stavrakantonakis [Accessed:
2015-05-26]5. Website screenshots of https://www.meinecoke.de/, http://deinnutella.nutella.de/deinnutella/, https://crowdcreation1314.
wordpress.com/2014/02/05/becks-your-mix-your-way/, http://meinburger.mcdonalds.de/6. http://www.msee-ip.eu/ [Accessed: 2015-05-26]7. own Master thesis images (more explicit sources can be found there as well)8. Master Thesis: “Impact Analysis of Online Social Networks” by Christoph Fuchs