Crowdsourcing for Social Change
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Transcript of Crowdsourcing for Social Change
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Crowdsourcing for Social Change
Amy Sample Ward@amyrsward - @netsquared
AmySampleWard.org – NetSquared.org
These slides are part of a collaborative panel session with Beth Kanter, Dave Neff, Holly Ross and Kari Dunn Saratovsky for SXSW Interactive 2010.
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Amy Sample Ward
I’m a blogger, facilitator and collaborator focused on using new technologies for social change.
You can connect with me directly at:@amyrsward
http://amysampleward.org
I’m also the Global Community Development Manager at NetSquared, a global nonprofit focused on the intersection of technology and social impact.
You can connect with me there at:@netsquared
http://netsquared.org
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Crowdsourcing for Social ChangeFor the Social Media for Social Good competition, we followed these 4 steps:
1. Easy to use submission form
2. Provide ample submission period
3. Provide a ranking or voting system
4. Panel of experts for final selection
Flickr: Johnath
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Crowdsourcing
Flickr: SashaW
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Value of Crowdsourcing
Flickr: Hamed Saber & jimmcclarty
+ ADD
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Wisdom of Crowds Voting
Flickr: Myki Roventine
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Crowdsource Design
Flickr: James Cridland & billypalooza
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Social Media Tools for Crowdsourcing
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Convincing Your Execs
Flickr: cscott2006
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When Crowdsourcing isn’t Right
Flickr: acme
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Social Media in Program Delivery
Flickr: ivan walsh
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Favorite Case Study
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Examples not Submitted
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How to Measure Success5 Key Steps to Mapping Your Work Towards Metrics:
1. Problem: Be as specific as possible, focus on the problems you will be addressing directly (not just changing the world)
2. Strategy: Highlight the strategies that specifically address the problems (this assumes you’ve already used a process to identify your audience and goals and chosen the corresponding/appropriate tools to match)
3. Benefit: These are both tangible and intangible, and can also include things that you don’t see or expect at the beginning but develop later
4. Value: These emerge from the Strategy choices and Benefits
5. Metrics: You can identify the corresponding metrics of your tools and your actions based on what has emerged above; again some of these are basic numbers/data and others will have to be qualitative
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Keeping Supporters Engaged
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Thanks!I have more ideas and examples of crowdsourcing and social media tools for social
impact work on my blog and I’d love to hear what you think! Join me at:
Blog: http://AmySampleWard.org
Twitter: @amyrsward
Email: [email protected]
My takeaway tweet: Crowdsourcing for social impact must be fun, open, easy to participate and valuable from the start. Check out the examples here: http://bit.ly/acN3xy