PRODUCT CLINIC MASTERY Module 2
32
PRODUCT CLINIC MASTERY Module 2 February 11, 2014
-
Upload
vaughan-mckenzie -
Category
Documents
-
view
22 -
download
1
description
PRODUCT CLINIC MASTERY Module 2. February 11, 2014. Agenda. Setup Day Clinic Operations Focus Groups Tear Down. Setup Day. Setup Day. Prototype delivery Security Competitive array Floor layout Decorations Floor staff briefing Tech check. Prototype Delivery. Delivery access - PowerPoint PPT Presentation
Transcript of PRODUCT CLINIC MASTERY Module 2
PRODUCT CLINIC MASTERYModule 2
February 11, 2014
Agenda• Setup Day• Clinic Operations• Focus Groups• Tear Down
Setup Day
Setup Day• Prototype delivery• Security• Competitive array• Floor layout• Decorations• Floor staff briefing• Tech check
Prototype Delivery• Delivery access• Off loading security
• Handling the prototype• Unauthorized on-site vendors• Clinic presentation issues
Security• Security walk around• Doors• Unauthorized viewing opportunities
• Manpower allocation• Controlled access• Venue staff/vendors• Security list
• Security contact procedures
Competitive Array• Specifications check• De-badging• Appearance/presentation issues• Accessories/Instrumentation• Interior lighting
• Seats and windows • Vehicle placement
Floor Layout• Viewing distances• Tape markers
• Viewing angles• Special Lighting• Operations, staff and client areas• Signage
Viewing Distances
16’ X 6’Compact Car
12’
15’
12’F 5’5’
5’
6’
T = 1,600 sf
Viewing Angles: Circle Layout
×
Viewing Angles: Semicircle Layout
×
Decorations• Walls/Pipe and drape• Tables and chairs• Supplemental decorations• Spares
Catering• Respondent refreshments• Client accommodations• Schedules• Security access issues
Floor Staff Briefing• Staff dress requirements• Comfortable shoes
• Staff scheduling• Breaks and lunch• Breakers
• Security briefing• Your staff and client introductions• Clinic walkthrough• Questionnaire familiarization• Respondent care and support
Tech Check• Questionnaire• Wireless operations• Server connection• Communications links• Cell phone signal
Clinic Operations
Clinic Operations• Respondent handling and flow• Staff responsibilities• Care and handling of research properties• Security• Catering• Venue support services
Respondent Handling and Flow• Check-in procedures• Security issues• Quota groups• Incentives
• Appointment slots/clinic hours• Pre-clinic questionnaires• Clinic questionnaires• Respondent guides/hosts/hostesses• Check-out/Focus group recruiting
Staff Responsibilities
• Check-in/check-out• Floor staff supervision• Computer management• Real time data• Trouble shooting• Client management• Decision source
Care and Handling of Research Properties
• Clay models and interior bucks• Competitive vehicle presentation
• Fiberglass models• Respondent entry/exit assistance
• Trial production models• Fit and finish disclaimers• Maintenance and repair
Security
• Manpower deployment• Cameras, cell phones and mobile
technology• Security hardware• Wands and portals
• Respondent challenges• Advance notification• Lockers or ?
Catering• Schedule• Menus• Respondent refreshments• Quantitative• Focus groups
• Security access• Flexibility
Venue Support Services• Electrical• Janitorial• Climate control• Venue event manager
Focus Groups
Focus Groups• Respondent recruitment• Respondent check-in• Client accommodations• Moderator requirements
Respondent Recruitment• At check-out vs Pre-recruited• Next day vs same day groups• Reminder letter/call• On-site staff vs field service
Respondent Check-In• Incentives• Waiting area• Catering• Pre-group instructions
Client Accommodations• Catering• Head count/minimums• Menus/buffet/deli trays• Schedule
• Audio/Video• Monitor(s) requirements• Headphones• Access to electricity
• Computer arrangements
Moderator Requirements• Pencils, paper, flip charts, etc.• Video playback• Moving vs stationary camera• Cable runs• Security issues
• Runner
Tear Down
Tear Down• Prototype transportation schedule• Prototype loading security• Competitive vehicle pickup• Packing supplies/equipment• Shipping• Final walk through
