Product

7/17/2019 Product

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NAME; PRAKYATH PRSUBJECT; OPERATIONAL MANEGEMENT

Product

Parachute oi i! the "ord ar#e!t $ac%a#ed coco&ut oi

'ra&d( a )ar%et eader i& it! cate#or* a&d o&e o+ the

ode!t 'ra&d!( Parachute Coco&ut Oi toda* !ta&d! +or

$urit* a&d ,uait*- O.er the *ear!( the 'ra&d ha! !ee& a

ot o+ i&&o.atio&! i& $ac%a#i&#( !i/i&# a&d ta)$er0

$roo1&#- Parachute e&2o*! e&or)ou! o*at* i& ur'a&(

!e)i0ur'a& a&d rura )ar%et-

I&troductio& o+ the co)$a&*

Marico Li)ited i! o&e o+ I&dia3! eadi&# co&!u)er$roduct- 4 out o+ e.er* 45 i&dia&! i! Marico co&!u)er-

Marico6! di!tri'utio& &et"or% co.er! a)o!t e.er* i&dia&

to"& "ith a $o$uatio& o.er 75(555 - )arico u!e! 4 out

o+ e.er* 78 coco&ut! #ro"& i& i&dia-

9e$ot 0:(9irect di!tri'utor!0 7(Su$er di!tri'utor!0 48:

MARKET RESEARCH

9e)a&d

Parachute ad.a&ce0ha! &o" $o!itio&ed it!e+ o& the

$at+or) o+ the <"ord 'e!t hair od=- I! o& 'a!ed o&

re!earch 1&di&# that the u!er! o+ $arachute ad.a&ced

hair oi ha! 'etter hair tha& the &o&0u!er! o+ hair oi!-

Parachute i! i& to$ 7 i& the hair oi )ar%et +or "ith

!ucce!! o+ &e" $roduct $arachute 2a!)i&e a&d !ha&ti

a)a

4

7/17/2019 Product



Cu!to)er tar#et

Parachute di>ere&tiatio& a!$ect!Parachute a+ter !ho"er hair crea); it i! !$ecia hair

crea) +or )e&

Parachute oi !$ra*; it i! +or )oder& #e&eratio& i%e *outh

Parachute a*ur.edic oi; the her' a&d )edici&a her'! are

u!ed to e&rich the oi co&te&t

Parachute !ca$ oi; to $re.e&t e?ce!!i.e hair +a

Parachute te&der coco&ut oi; a i#ht coco&ut hair oi

Area o+ $roduct

Marico6! di!tri'utio& &et"or% co.er! a)o!t e.er* i&dia&

to"& "ith a $o$uatio& o.er 75(555- )arico u!e! 4 out o+

e.er* 78 coco&ut! #ro"& i& i&dia- There are +actorie!

9e$ot 0::(9irect di!tri'utor!0 7( Su$er di!tri'utor!048:Sae! territorie!; ur'a&04:8 Rura0:8(To"&! co.ered

Ur'a&0)ore tha& :7555( Rura0 )ore tha& 44555

Retai outet!; ur'a& 4-@8 )iio& reach a&d rura 5-8

)iio& reach

Ma&u+acturi&#

Ra" )ateria $rocuri&#;

• Bu!i&e!! Pro2ect Pro$o!a E?tractio& o+ Crude Coco&ut

Oi( Productio& o+ coco&ut our a&d .ir#i& coco&ut oi(

Proce!! O+ coco&ut oi( I)$ro.i&# S)a !cae

E?tractio& o+ coco&ut oi

7

7/17/2019 Product



INGRE9IATE

• 455 $ure coco&ut oi Coco&ut oi(

Machi&e!Ba'* Boier "ith eedi&# Pu)$( Buc%et Ee.ator!(

Coco&ut Cutter( E&er#* eDcie&t Oi e?$eer Machi&e(

Pate 1ter Pre!!e!( Scre" Co&.e*er Co)$o&e&t!(

uid)ech E,ui$)e&t

LABOUR

The* are :7:5 a'our are "or%i&# i& the co)$a&c*

INITIAL OUTBOUN9 SUPPLY CHAIN

8 ACTORIES

7AR

E

HOUS

E

:5

9EPO

TS

455

SUPER

9ISTRUT

ER

F85

9ISTRUT

ER

7855

HOLESA

LER

4-@

MILLON

RETAIL

ER

4 MILLON

HOUSEHOL

E9

PACKINGING

AAILABLE SIE

455ML BOTTLE

455ML JAR

4F8ML JAR

4F8ML BOTTLE(

Mi&i0 a 'otte !ha$ed !)a $ac%; re 4

:

7/17/2019 Product



PROMOTION

85 PIONTS0 o&e hair 'ru!h +ree

485 $oi&t!0455) $arachute hair oi +ree

785 $oi&t!0455) $arachute hair thera$ie +ree

di>ere&t $ro)otio& had do&e '* $arachute ad.erti!ed '*

'a&&er ad! A )ar%et eader i& it! cate#or* a&d o&e it

ad.erti!e! throu#h tee.i!io&( $ri&t( outdoor di#ita( radio

the 'ra&d ha! 'ee& e&dor!ed '* cee'ritie! i%e dee$i%a

$adu%o&e( di*a )ir/a( *u.ra2

Pro1e

Marico td ha! re$orted 7F-: i&crea!e! i& &et $ro1e at

r! 48F-F7 crore +or the 1r!t ,uarter e&ded 2u&e :5 754:

Co&cu!io&

Co)$a&* )arico ha! !tro&# a&d o&# ter) a!!ociatio&

"ith retaier! i& rura area!

Parachute i! )o!t !ati!1ed 'ra&d$roduct

Parachute co)e! "ith )ore i&&o.ati.e 'otte

7/17/2019 Product



Mar%et Rech

9e)a&d

Parachute ad.a&ce0ha! &o" $o!itio&ed it!e+ o& the$at+or) o+ the <"ord 'e!t hair od=- I! o& 'a!ed o&

re!earch 1&di&# that the u!er! o+ $arachute ad.a&ced

hair oi ha! 'etter hair tha& the &o&0u!er! o+ hair oi!-

Parachute i! i& to$ 7 i& the hair oi )ar%et +or "ith

!ucce!! o+ &e" $roduct $arachute 2a!)i&e a&d !ha&ti

a)a

Cu!to)er tar#etParachute di>ere&tiatio& a!$ect!

Parachute a+ter !ho"er hair crea); it i! !$ecia hair

crea) +or )e&

Parachute oi !$ra*; it i! +or )oder& #e&eratio& i%e *outh

Parachute a*ur.edic oi; the her' a&d )edici&a her'! are

u!ed to e&rich the oi co&te&t

Parachute !ca$ oi; to $re.e&t e?ce!!i.e hair +a

Parachute te&der coco&ut oi; a i#ht coco&ut hair oi

8

7/17/2019 Product



Area o+ $roduct

Marico6! di!tri'utio& &et"or% co.er! a)o!t

e.er* i&dia& to"& "ith a $o$uatio& o.er75(555- )arico u!e! 4 out o+ e.er* 78

coco&ut! #ro"& i& i&dia- There are +actorie!

9e$ot 0::(9irect di!tri'utor!0 7( Su$er

di!tri'utor!048: Sae! territorie!; ur'a&04:8

Rura0:8(To"&! co.ered Ur'a&0)ore tha&

:7555( Rura0 )ore tha& 44555Retai outet!; ur'a& 4-@8 )iio& reach a&d

rura 5-8 )iio& reach

Ma&u+acturi&#

Ra" )ateria $rocuri&#;

• Bu!i&e!! Pro2ect Pro$o!a E?tractio& o+Crude Coco&ut Oi( Productio& o+ coco&ut

our a&d .ir#i& coco&ut oi( Proce!! O+

coco&ut oi( I)$ro.i&# S)a !cae

E?tractio& o+ coco&ut oi

INGRE9IATE

• 455 $ure coco&ut oi Coco&ut oi( Oi Idea

at &e?t o&* to Mother6! Mi%( Coco&ut Oi A&

I)$orta&t u&ctio&a ood( Pure Coco&ut Oi(

@

7/17/2019 Product



E>ect! o+ Coco&ut Oi( er!atiit* o+ Coco&ut

Oi( The act! o& Or#a&ic ir#i& Coco&ut Oi

Machi&e!

Ba'* Boier "ith eedi&# Pu)$( Buc%et

Ee.ator!( Coco&ut Cutter( E&er#* eDcie&t Oi

e?$eer Machi&e( Pate 1ter Pre!!e!( Scre"

Co&.e*er Co)$o&e&t!( uid)ech E,ui$)e&t

LABOUR

The* are :7:5 a'our are "or%i&# i& theco)$a&c*

INITIAL OUTBOUN9 SUPPLY CHAIN

8 ACTORIES

7AR

EHOUS

E

:5

9EPOTS

455

SUPER

9ISTRUTER

F85

9ISTRUT

ER

7855

HOLESA

LER

4-@

MILLON

RETAIL

ER

4 MILLON

HOUSEHOL

E9

PACKINGING

AAILABLE SIE

455ML BOTTLE

F

7/17/2019 Product



455ML JAR

4F8ML JAR

4F8ML BOTTLE( Mi&i0 a 'otte !ha$ed !)a $ac%; re 4

PROMOTION

85 PIONTS0 o&e hair 'ru!h +ree

485 $oi&t!0455) $arachute hair oi +ree

785 $oi&t!0455) $arachute hair thera$ie +ree

di>ere&t $ro)otio& had do&e '* $arachute

ad.erti!ed '* 'a&&er ad! A )ar%et eader i&

it! cate#or* a&d o&e it ad.erti!e! throu#h

tee.i!io&( $ri&t( outdoor di#ita( radio the

'ra&d ha! 'ee& e&dor!ed '* cee'ritie! i%e

dee$i%a $adu%o&e( di*a )ir/a( *u.ra2

Pro1e

Marico td ha! re$orted 7F-: i&crea!e! i&

&et $ro1e at r! 48F-F7 crore +or the 1r!t

,uarter e&ded 2u&e :5 754:

7/17/2019 Product



Co&cu!io&

Co)$a&* )arico ha! !tro&# a&d o&# ter)

a!!ociatio& "ith retaier! i& rura area!Parachute i! )o!t !ati!1ed 'ra&d$roduct

Parachute co)e! "ith )ore i&&o.ati.e 'otte

Product

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