Producing A High Income Generation E Commerce Web Site

Copyright 2008. Dr. Mark D. Yates1

Mark D. Yates

T:0845 617 0991.

.E: [email protected]

About This Presentation

• This presentation follows a PROVEN

business model specifically designed to

generate extremely high levels of

e-commerce revenue generation


About Your Presenter

• Mark D. Yates has provided consultation services & business support in 41 countries to governments, diplomatic agencies, ministers & private corporations.

• Published Author.• Five TV documentaries have been filmed & broadcast

about my consultancy & training services.• Business ‘Trouble Shooter’ & business growth specialist.• Business Mentor Liverpool University.• Business Consultant.

Copyright 2008. Dr. Mark D. Yates 3

Live business case study 2007-2008

Synopsis• June 2007 I was approached by two British business

associates. They had a conceptual idea for a secondary income generation stream from their businesses.

• They had no idea how to develop the concept which was to create an e-commerce web site selling products nationally via the internet.

• This was embryonic & not even a well thought out idea. Other than typing & sending e-mails, neither of these two gentlemen were skilled in any IT or internet sales.


I was tasked with the following:

1. Conducting a feasibility study.

2. Providing the project management skills.

3. Organising due diligence.

4. Attending IT & E-commerce training seminars.

5. Researching & identifying suitable expert partners who

could provide the technical expertise.

6. Providing proof of concept.

7. Identifying financial grant aid to kick start the new business.


Fail to plan – Plan to fail• As the idea was conceptual, and neither of the two

business partners had any academic business skills; there was, and still is, no formal business plan in place.

• I did however design a project management and business action plan for them.

• Initial research produced business intelligence from two competitors which identified the concept had scope if produced and managed professionally.

• The partners’ wildest dream was that the E-commerce site would eventually generate a £1M annual turnover.


My Due Diligence Included

• 4 months of in-depth research, training & due diligence.

• I interviewed 12 UK web design companies.

• I interviewed several SEO experts inc’ Latitude, the largest search engine optimisation company in the country.

• I identified that 99% of web design companies who say they provide E-commerce web sites ,are not skilled enough to create web sites specifically designed to generate exponential financial growth within a short period of time.

• I recognised most of the web companies I interviewed would seriously struggle to service high income generation e-commerce sites once they were up and running.


Team Work

The Project was allocated a 20 week development lifespan. I identified that the project needed

expert proven partners in…

1.E-commerce web design

2.Search engine optimisation

3.Key & ad’ word researchers

4.Script writers

5.Graphic designers

6.Temp’ data input staff

7.Sales staff.Copyright 2008. Dr. Mark D. Yates 10

Summary of Events Part 1:• I was first presented with ‘The Idea’ in June 2007.

• I identified the project would cost approx’ £65k to 70k to take it up to pre-launch status. This included salaries & expenses for two full time staff and one to two data input clerks & for furnishing a three person office. This was structured along a stage payment system.

• The SEO Company provided me with statistical cash generation forecasts for different levels of monthly spend.

• Partners invested £35k each, i.e. £70k to take it up to pre-launch status.

• I organised a business grant for 40% of the initial start up costs. The actual initial partner’s cost to pre-launch was £48.000.

• A further monthly management consultation fee & Search Engine Optimisation fee of between £2.500 to £10.000 was identified to generate exponential sales.


Summary of Events Part 2:

• Although the web site was incomplete, it was given a green light to start revenue generation in late September - October 2007.

• We commenced with a monthly Pay per click spend of £2.500. This was quickly ramped up to £10.000 per month.

Sales targets have been smashed every month to date. • Sept – October 2007 - £141.500 sales. • November 2007 - £185.300 sales. • December 2007 -£99.300 sales. • January 2008 - £215.800 sales.

• This is a monthly average of £183.400 in sales from a standing start. Sales will increase as the company experiences natural organic growth through Google search engine placement and as the site is completed.


Summary of Events Part 2:

• 3 new full time office staff service the business with some outsourced management consultancy.

• January 3rd 2008, I recruited a former investment fund manager to deal with the sheer volume of financial documentation generated by sales orders.

After 3 weeks of analysing financial data, he advised me this new business was an amazing cash rich business.


Benefits Of This Fantastic Business Model

• Immediate cash generation from launch date.• Every customer pays up front.• Fantastic profit margins.• Cash rich from advance payments. • Substantial volume purchase discounts.• 60 days supplier payment terms. Your cash tied in a high interest account for 60 days.• Income generation while the directors sleep.• Thousands of new customers which we could never have otherwise sourced.• Outstanding word of mouth referrals.• Fantastic product discount rebates for selling high volumes of products.• You hold no stock.• You don’t deliver anything.• It can be run from a small office, i.e. 3 to 4 staff.• You don’t have to offer any product guarantees.• Back end sales.


Most Valuable Lesson Learned:

• Despite the core business being established for 14 years this new E-commerce sales site quickly overtook the monthly turnover in just four months of trading.

• If you are looking for EXPONENTIAL SALES GROWTH in a short to medium time frame, then don’t procrastinate, and don’t hesitate because you have limited computer and/or e-commerce skills.

• Once the professional team is in situ, everything else runs like a conventional business.

This is a proven concept for generating extremely

high revenue streams from the Internet.Copyright 2008. Dr. Mark D. Yates 16

A Precise Science• There is a precise science behind developing and managing an

extremely high income generation e-commerce web site.

• This business model can be duplicated for any other business with sales products or professional services to sell to a national audience.

• If your product/s and/or service/s are not country specific, then you can significantly increase your turnover by offering your products to a global cyber space audience.

I personally created, developed & project managed this business model from conceptual idea to launch date. I have the teams and

individual personnel in place to hit the ground running.


The Power Of Duplication

• Because we have designed further

high income generation e-commerce

sites, we have just created our latest

security site in 14 weeks from

conception, to site launch.


Copyright 2008. Dr. Mark D. Yates

Case Study Summary

1. 20 week project.

2. Cost less than £70k.

3. Received a 40% consultancy finance grant.

4. Generated significant revenue from day 1.

5. This business model can be applied to any sales

products or professional services.

6. Tangible benefits for business consultants to

introduce this service to their clients, i.e.

commissions & potential on-going fees.

19

The Art Of Business War Success Formula

1. Idea

2. Appoint

3. Research

4. Interrogate

5. Finance

6. Factor

7. Identify

8. Plan

9. Train

10. Torture

11. Delegate

12. Pre-programme

13. Execute

14. Reward

15. Evaluate

16. Learn


The Business Opportunity• I’m happy to offer the same service to you and/or your clients on a

partnership consultancy business.

• I will structure this business model on a win-win-win basis, i.e. Low end start up costs to you and/or your client, with a performance related equity stake for my associates in the web site turnover.

• Of course THERE ARE SHARED FEES AVAILABLE and if the project is for your client/prospect, then there is a possibility of you remaining in the business on a long term advisory basis.

• Contact me if you’d like a consultation about this business model.

• If you feel this presentation would benefit members of your regional group then ask you Chairman-Chairwoman to contact me about presenting at your group.


Web Sites To Watch In The Future

www.pconestopshop.com

www.asecurityonestopshop.com

www.greenonestopshop.com

www.businessconsultancyonestopshop.com


Contact

• Mark D. Yates The

Valatech Group

• T:0845 617 0991.

• E: [email protected]


Producing A High Income Generation E Commerce Web Site

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