Process Book Brand Identity
26
BRAND IDENTITY Process Book Rennan Ferreira Winter 2015 CMPA 100
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Rennan Ferreira Process Book Brand Identity
Transcript of Process Book Brand Identity
BRAND IDENTITYProcess Book
Rennan FerreiraWinter 2015 CMPA 100
Purpose Statement
the purpose of this process
book is to present the identity of
our brand, consisting in a logo
design, business card , e-mail
signature, letter head and re-
sume translated in our principles
of simplicity.
brand identity
SIMPLE
UNITY
MINIMALISM
MODERN
CLEAN
GEOMETRIC
initial research
Colorinspiration
sketches
development
RENNAN FERREIRAaRCHITECTS
RENNan FERREIRAaRCHITECTS
RENNAN FERREIRAaRCHITECTS
logo development
logo development
RENNAN FERREIRAARCHITECTS
final logo
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRA
ARCHITECTS
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
RENNAN FERREIRAaRCHITECTS
139 E 62nd StreetSavannah, GA 31405(912) 484-8837 RENNAN FERREIRA
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ARCHITECTS
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RENNAN FERREIRAaRCHITECTS
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRA
Business carddevelopment
Business carddevelopment
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
[email protected] FERREIRAARCHITECTS
RENNAN FERREIRAARCHITECTS
RENNAN FERREIRAARCHITECTS
RENNAN FERREIRAARCHITECT S
RENNAN FERREIRAARCHITECTS
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
Business carddevelopment
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
RENNAN FERREIRAARCHITECTS
RENNAN FERREIRAARCHITECTS
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
139 E 62nd StreeSavannah, GA 3140(912) 484-8837
Letterhead development
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTSRENNAN FERREIRA
ARCHITECTS
RENNAN FERREIRAaRCHITECTS
139 E 62nd StreetSavannah, GA 31405(912) 484-8837 [email protected]
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
Final versions
RENNAN FERREIRAARCHITECTS
final logo
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
Business card
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
Final Letterhead
139 E 62nd StreetSavannah, GA 31405(912) 484-8837
RENNAN FERREIRAARCHITECTS
Final resume
Savannah College of Art and Design – SCAD, Savannah, GA Sept. 2014-May 2015 Architecture, Non-degree international student GPA: 4.00 Brazil Scientific Mobility Program, fully funded scholarship
Pontifícia Universidade Católica do Paraná – PUCPR, Curitiba-PR, BraziFeb. 2012-Dec. 2017 Bachelor of Architecture and Urban Planning
EDUCATION
AutoCADRevitSketchUpLumion3dsMax
SKILLS Adobe Photoshop CCAdobe InDesign CCAdobe Illustrator CCMicrosoft Suite
Portuguese, NativEnglish
Sakaguti e Arquitetos associados. - Curitiba-PR, Brazil Sept. 2013 – Mar. 2014Intern
WORKEXPERIENCE
Assisted on the development of 3D and 2D projects inthe residential, commercial, hospital and institutionalfields using softwares as AutoCad and SketchUp withthe supervision of the architects that were in charge;
ACTIVITIES Work Authorization: J-1 visa holder: Sponsorship and work authorization provided by the Institute of International Education.
Honors: Brazil Scientific Mobility Scholarship recipient 2014-2015SCAD Dean’s List - Fall 2014
Seminars: Attended to S.A.C.A.D.A 2012/2013 – Annual lectures from PUCPR University in Brazil.
packaged brand
thank you
