Kreyos Brand Identity Book - Kreyos Meteor Smartwatch - Wearable Technology
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Brand Guidelines for Kreyos. The Kreyos Meteor Smartwatch is a voice and gesture-controlled health and fitness wearable computer
Transcript of Kreyos Brand Identity Book - Kreyos Meteor Smartwatch - Wearable Technology
Kreyos Brand standards 2014
running, running, running. Late meeting to soccer practice. Light post to Light post. drop off. picK up. hands fuLL. papers. Kids. groceries. phone’s ringing…an active Life needs an active soLution.
kreyos.com
1.0 overview 1.1 Overview
1.2 Say Hello to Kreyos
2.0 Kreyos Brand 2.1 Brand Proposition
2.2 Brand Personality
2.3 Brand Values
2.4 Brand Promise
2.5 Brand Audience
3.0 Kreyos visuaL identity 3.1 Logo
3.2 Colors
3.3 Typography
3.4 Photography
4.0 Kreyos appLications 4.1 Business Materials
4.2 Packaging
4.3 Kiosk
5.0 contact information
contents
whisper sweet nothings to it
Kreyos Meteor Smartwatchwith voice activation
kreyos.com
get matchy-matchy with itInterchanble Wristbands
kreyos.com
Kreyos Meteor Smartwatchwith interchangeable wristbands
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overview this BooK is for you. its contents wiLL heLp you in maintaining a consistent Brand LooK and feeL. you don’t need to memorize what you find inside. you won’t Be quizzed. But you wiLL need to use these guideLines often. when executed correctLy, they wiLL enaBLe the Kreyos Brand and our connection with our customers to grow and fLourish.
Every piece of communication we create – from websites to videos to interactive advertising – is an opportunity to tell our audience who we are and what makes us different. Our identity system ensures that our communications visually and verbally reinforce the Kreyos tone and personality at all times. This document includes everything you need in order to express the Kreyos tone and personality throughout any logos, typography, colors and written copy. When combined, each of these elements plays a pivotal role in building and differentiating our unique brand offering.
kreyos.com
who is Kreyos?
Kreyos was created for reguLar peopLe By reguLar peopLe.It was formed by a group of friends whose active lifestyles created a need for combining fitness tracking and extreme mobility with all the functions available on their mobile devices.
Instead of going the traditional route, the founders decided to utilize crowdfunding to make the building of Kreyos truly collaborative with the people who would wear what would become the Meteor on a daily basis.
In the end, they raised $1.5 million, building a solid connection with the public and making Kreyos one of the most successful IndieGoGo campaigns ever.
kreyos.com
section 2.0
Kreyos Brand2.1Brand Positioning
2.2Brand Personality
2.3Brand Values
2.4Brand Audience
kreyos.com
Kreyos was BuiLt for a generation more moBiLe than ever Before. it provides a unique new way to Live a more connected, more active and more simpLified Life than ever imagined.
2.1Brand Positioning
2.2Brand Personality
2.3Brand Values
2.4Brand Audience
kreyos.com
Brand personaLity coLorfuL
confidentstyLishenergeticfreshinspirationaL
The Brand Personality is based on a set of feelings that we aim to convey through all Kreyos products and any marketing efforts. It is the visual and verbal personification of our brand.
2.1Brand Positioning
2.2Brand Personality
2.3Brand Values
2.4Brand Audience
kreyos.com
Brand vaLues
As the saying goes,
“if you don’t stand for something, you’LL faLL for anything.” Our brand values are what we stand for; they are the timeless principles at the core of all of our endeavours. Following them helps to build a more consistent brand presence and establishes us as a leader in our category.
Kreyos is...
intuitive design-centric current
innovative simpLe sociaLLy aware
2.1Brand Positioning
2.2Brand Personality
2.3Brand Values
2.4Brand Audience
kreyos.com
Brand audience
youthfuL
tech-savvy
active
2.1Brand Positioning
2.2Brand Personality
2.3Brand Values
2.5Brand Audience
Growing up doesn’t mean getting old.
Kreyos owners are refreshingly upbeat and fun to be around. Their tech is an extension of this attitude, and is a physical representation of how they view life.
Old tech is no tech at all.
Kreyos owners are early adopters. They love being on the cutting edge of technology, constantly the first of their friends to discover and own new gadgets.
Down time is “doing” time.
Kreyos owners are always on the go, always finding new adventures, always discovering new ways to push themselves. And their technology.
kreyos.com
section 3.0
visuaL id3.1Logo
3.2Iconography
3.3Colors
3.4Typography
3.4Photography
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Kreyos Logo
The Kreyos logo consists of custom letterforms that should never be altered in any way. Always use the color version of the Kreyos logo when possible. Use a grayscale or monochromatic logo when production dictates.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
Logo on white Logo on BLacK
kreyos.com
Primary Logo Black
Primary Logo Black
Primary Logo 50% Black
Primary Logo 50% Black
3.1Logo
3.2Colors
3.3Typography
3.4Photography
Secondary Logo Black
Secondary Logo Black
kreyos.com
Logo guideLinesIn order to gain maximum visibility, the Kreyos logo should always appear with the minimum area of clear space around the logo. This space is determined by “x”, which corresponds to the height of the “K”, as illustrated in the diagram, and should always remain free of any other elements.
In order to maintain the logo’s integrity across a variety of media, it is recommended to not go smaller than 1” in width, or 75 pixels on web.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
Clear Spacing
Minimum Size
1”
x
x x
x
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Colors - Do not change the colors on any of the logos.
Elements - There should not be any additional elements added to the logos.
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Rotation - The logos should always maintain a level baseline.
Scale - The proportions of the logos should not be altered in any way.
Contrast - The logos should always be placed in locations that are not too complex
Orientation - The logos should never be altered or flipped in order to maintain proper legibility
LogoguideLinesThe Kreyos logo should not be presented in any colors, other than those defined in this guide, and should only be placed on neutral colored backgrounds. This will allow the brand to remain visually intact even if it is surrounded by multiple third party entities or other properties. If the logo is placed over a photograph, the image must be tinted or dark enough so it does not interfere with the logo’s legibility. Additionally, the proportions and angle of the logo should remain consistent, as outlined here.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
Don’t
kreyos.com
co-BrandingWhen co-branding with another company retain a clear space around the logo using “x”, which is determined by the width of the Kreyos “K”.
x
x
3.1Logo
3.2Colors
3.3Typography
3.4Photography
kreyos.com
iconography Using a consistent family of icons, we’re able to convey messaging visually and without an overuse of copy. These icons are fresh and bold, with a dynamic feeling to them and clear meanings.
3.1Logo
3.2Iconography
3.3Colors
3.4Typography
3.4Photography
kreyos.com
Kreyos coLorsThis color palette is specific to the Kreyos brand. It is meant to be used as the primary color system in all communications. When attempting to match these colors always refer to their PMS chips. This is the more reliable color source, versus varying monitorsand laser printers.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
Kreyos Green
pms 375 c
c 34 m 0 y 100 k 0r 183 g 218 b 2hex #b7da02
Kreyos Cyan
pms 305 c
c 67 m 4 y 0 k 0r 28 g 188 b 242hex #00bbf1
Kreyos Magenta
pms 807 cKreyos Black
BLacK 6 c
c 12 m 82 y 0 k 0r 236 g 69 b 183hex #eb45b7
c 65 m 53 y 51 k 100r 0 g 0 b 0hex #000002
kreyos.com
League Gothic Reg28 pt
League Gothic Italic28 pt
primary typography League gothic is our primary
typeface. it is BoLd, cLean and easy to use.
aBc 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+
ABC 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+
These typefaces are intended for all Kreyos communications. The primary typography set is the Open Sans family.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
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Helvetica Neue Light58 pt
Helvetica Neue Med58 pt
Helvetica Neue Light24 pt
Helvetica Neue Med24 pt
HelveticaNeueABC 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+
ABC 123abcdefghijklmnopqrstuvwxyz 1234567890 ,./;’[]<>?:”{}!@#$%^&*()_+
secondarytypographyThese typefaces are intended for all secondary typography. The main messaging font is Helvetica Neue Light. For sub-messaging use both Helvetica Neue Light and Medium in upper and lower case.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
kreyos.com
HeadlineLeague Gothic RegAll Caps
SubheadHelvetica Neue Med
Product DescriptorHelvetica Neue Med
Visit URLHelvetica Neue Med
Body Copy / LegalHelvetica Neue Light
messaging and hierarchy
weLcome to our compLeteLy connected worLd.Kreyos was created for regular people by regular people.
Meteor
Learn more at kreyos.com
© 2014 Movitaa Labs LLC. All rights reserved. Kreyos and Kreyos and logo are trademarks and/or service marks of Movitaa Labs LLC. The names and logos of other third parties, their products and service names used herein, may be trademarks and/or service marks of their respective owners.
There is a method to the madness. To ensure the clearest and most effective messaging, these guidelines should be adhered to and all the appropriate typefaces used accordingly.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
kreyos.com
LifestyLe photography styLeThe photographic style for the Kreyos brand should be authentic and of-the-moment. It should feel like real-life snapshots among friends, and should capture users in vibrant, aspirational environments enjoying their favorite products and places, unabashedly happy to have what they want.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
kreyos.com
product photographyThe photographic style for the Kreyos product should be complementary of the lifestyle photography. It should be fresh, bright and vibrant, with the product placed in clean, aspirational environments.
3.1Logo
3.2Colors
3.3Typography
3.4Photography
kreyos.com
Business materiaLs
These materials should reflect the spirit and values of Kreyos, utilizing bright colors, established typefaces and an overall fresh and clean aesthetic.
4.1Business Materials
4.2Packaging
1234 Kreyos Ave.City, State45678
4.3Kiosk
fpo
kreyos.com
if you have any questions, comments or suggestions regarding the use of this guide, pLease contact:
contactinfo
Steve [email protected] 408.757.0035
Patricia A Roché[email protected]
Mike [email protected] 123.456.7890
kreyos.com
© 2014 Movitaa Labs LLC. All rights reserved. Kreyos and Kreyos and logo are trademarks and/or service marks of Movitaa Labs LLC. The names and logos of other third parties, their products and service names used herein, may be trademarks and/or service marks of their respective owners.
