SCHROEDER PRO SWIM MEET

Saturday, December 14, 2013at the Walter Schroeder Aquatic Center

Monday, July 29, 13

WHAT’S THE IDEA?• Swimming competition emphasizing entertainment

• Showcase swimmers and their athleticism

• Provide the largest payouts to athletes in the U.S.

Monday, July 29, 13

PROBLEMS• Swim meets are not entertaining - the usual spectator is a

parent

• Top cash awards for athletes are less than $1500 for a win

• No event or campaign has explicitly called potential youth and adult athletes to the sport

• Few events outside the Olympics & World Championships get much attention

Monday, July 29, 13

SOLUTION

• Australian Skins (elimination race format)

• Four 50 yard races of each stroke - after each round athletes are eliminated until there is a winner

• Easy to understand for both non-swimmers and competitive swimmers

• Entertainment between events

• Across Age Continuum Relays including youth champions from earlier in the day and favorite Masters

• One bonus event that uses swim training equipment and gear

Monday, July 29, 13

• Create a domestic swim meet based primarily on entertainment - fun for both athletes and spectators

• Partnerships

• Incorporate core themes of USA Swimming: “Build the Base” & “Promote the Sport”

• Incorporate United States Masters Swimming athletes

• Pro meet built on top of an established YMCA competition

OPPORTUNITY

Monday, July 29, 13

TARGET MARKET• Swimmers of all ages

• Women and teenage girls

• Parents of potential Olympians who are motivated to get their children into more selective colleges

• Adults who might consider returning to the pool for health and fitness

Monday, July 29, 13

ATHLETES & VIEWERS

• Live audience of 2,000

• Webcast

• Social networking

• Pro athletes will be invited based on their popularity and number of friends/followers

Monday, July 29, 13

HOW U.S. DOES IT NOW

• NCAA

• USA Swimming

• YMCA Swimming

• All of these meets are primarily attended by athletes’ families

Monday, July 29, 13

• Chesapeake Pro - Am is the longest running U.S. Professional meet, but again, mostly parents are watching

CHESAPEAKE PRO-AM

Monday, July 29, 13

OLYMPIC TRIALS

• America’s best attended swim meet is the quadrennial Olympic Trials, with about 20,000 spectators per day

• However, Trials winners do not receive direct cash payments

Monday, July 29, 13

SCHROEDER PRO MEET ADVANTAGES

• Entertaining format - for both spectators and athletes

• Great timing - right after winter Nationals

• Establish partnerships/relationships with organizations, fans and sponsors

Monday, July 29, 13

SCHROEDER PRO MEET BUDGET

• $100,000 Proposed Budget

• Revenue: from Sponsors / Contributors, Crowd Funding, Gate, Food and Beverage, Merchandising, Special Fan Engagement Events

• Expenses: Prize money, Athlete Expenses, Event Management, Web Production, Advertising, Facility

Monday, July 29, 13

NEXT STEPS• Build visibility

• Confirm partnerships

• Secure APA athletes

• Webcast platform

• Get commitments from top athletes

Gratuitous next steps clip art

Monday, July 29, 13

Saturday, December 14, 2013at the Walter Schroeder Aquatic Center

• Swimming competition emphasizing entertainment

• Showcase swimmers and their athleticism

• Provide the largest payouts to athletes in the U.S.

Monday, July 29, 13