Privileged and confidential © 2007 Ipsos

2007 Fantasy Sports Study

August, 2007

2

Methodology and Data Collection

Data Collection Data collected July 12-18, 2007

A total of 3,243 interviews were conducted in North America including specifically:– 1,145 US Adults aged 18+– 579 US Teens Aged 12-17– 1,107 Canadian Adults Aged 18+– 412 Canadian Teens Aged 12-17

Results are weighted to known census figures for those aged 12+ in the Canadian and US populations, respectively.

Methodology Used the Ipsos Online Omnibus

Representative Sample of Online Adults

Includes Teens for the First Time Ever

3

How Many People are Playing Fantasy Sports/ Ever Played Fantasy Sports?

6%

6%

7%

5%

5%

4%

11%

11%

11%

12%

12%

7%

Total

Adults

Teens

Total

Adults

Teens

Current Players

Ever Players

Q1. Since July 2006, have you played fantasy sports where you select a team of professional athletes or teams to earn points based on a competition performance?

Base: All respondents

- 17.9 Million Current Fantasy Sports Players - 31.1 Million Ever Fantasy Sports Players

- 1.5 Million Current Fantasy Sports Players - 3.3 Million Ever Fantasy Sports Players

4

Canadian Fantasy Sports Player Profile

8%

2%

10%

10%

4%

7%

6%

2%

Males

Females

Males 18 to 49

Males 12 to 49

Aged 12 to 17

Aged 18 to 34

Aged 35 to 54

Aged 55+

Q1. Since July 2006, have you played fantasy sports where you select a team of professional athletes or teams to earn points based on a competition performance?

5%

9%

7%

2%

4%

AB

SK/MB

ON

PQ

ATL

% Current Player

Base: All respondents

5

United States Fantasy Sports Player Profile

10%

3%

18%

15%

7%

10%

7%

1%

Males

Females

Males 18 to 49

Males 12 to 49

Aged 12 to 17

Aged 18 to 34

Aged 35 to 54

Aged 55+

Q1. Since July 2006, have you played fantasy sports where you select a team of professional athletes or teams to earn points based on a competition performance?

8%

5%

10%

4%

Northeast

South

Midwest

West

% Current Player

Base: All respondents

6

Canadian Fantasy Sports Being Played

67%

24%

17%

15%

14%

7%

80%

53%

45%

40%

29%

17%

Fantasy Hockey

Fantasy Football

FantasyBaseball

Fantasy Golf

Fantasy Racing

FantasyBasketball

Currently Playing

Ever Played

Q2_1-6. Which of the following fantasy sports have you ever played?

Base: Fantasy sports players in Canada

7

United States Fantasy Sports Being Played

60%

46%

36%

31%

30%

20%

82%

62%

50%

40%

38%

32%

Fantasy Football

FantasyBaseball

Fantasy Racing

Fantasy Golf

Fantasy Hockey

FantasyBasketball

Currently Playing

Ever Played

Q2_1-6. Which of the following fantasy sport have you ever played?

Base: Fantasy sports players in United States

8

Number of Fantasy Sports Teams Owned - Canada

2.3 Teams

3.6 TeamsFantasyFootball

FantasyHockey

Mean number of "Teams"

Q4A1 Thinking about the last year, can you enter the number of fantasy sports teams you own?

Base: Fantasy sports players in Canada

9

Number of Fantasy Sports Teams Owned – United States

1.8 Teams

2.6 Teams

2.1 TeamsFantasyFootball

FantasyBaseball

FantasyNASCAR

Mean number of "Teams"

Q4A1 Thinking about the last year, can you enter the number of fantasy sports teams you own?

Base: Fantasy sports players in US

10

Management of Teams Using Websites

86%

14%

70%

30%

Use a website

Do not use awebsite

Use a website

Do not use awebsite

Q5 Do you primarily manage these players or teams online, using a website for rosters or scoring? By Online, we mean do you use a website to manage the standings, rosters, and scoring for your players or teams, or do you manage these players or teams without the aid of a website for standings, rosters, and scoring?

Base: Current Players

11

Usage of Multiple Information Websites

65%

35%

72%

28%

Use other websites

Use just my hostwebsite

Use other websites

Use just my hostwebsite

Q6 Do you ever use websites outside your fantasy league co-site for information, news and analysis about fantasy players, or do you just use the site your fantasy league or fantasy team is hosted on?

Base: Current Players who use a host website

12

Free Websites vs. Fee Based Websites

83%

34%

91%

12%

Use Free Websites

Use Fee Websites

Use Free Websites

Use Fee Websites

Q7 Thinking of the websites you use to play fantasy sports, how many of the sites charged you (or a league you are in) a fee to host your team or league? We are NOT referring to any dues or entry fees that are charged by your commissioner and used to pay league prizes but rather the fee that the website used charges you or your league.

Base: Current Players who use a host website