Marketing & Design Cheat Sheet

D e s i g n B a s i c s

E lements of Layout

File Types

Photos & GraphicsCanva Creative Commons Pexels Pixabay Unsplash Freephotos.cc

Color PalettesAdobe Kuler Coolors Canva Color Palette

Fonts

DaFont Font Squirrel Font Space

Software

Gimp (Photo Edition) Canva Pixlr VSCO A Color Story

Blogs & Information

AD/LIB Super Library Marketing Librarian Design Share

Paid Options

Creative Market Adobe Stock Adobe Photoshop Adobe InDesign

O n l i n e R e s o u r c e s

Image: .jpg or .jpeg, .png (transparent background capable)

canva.com creativecommons.org pexels.com pixabay.com unsplash.com freephotos.cc

Digital: Pixels (use inspect tool to get specifications)

Bleed: Design on larger paper and include crop marks or coordinate with your printer

No-Bleed: Leave approximately a 1/4 inch margin

Print: Inches (8.5 x 11, 11 x 14, etc.)

Print: .doc (Word), .pub (Publisher), PDF (preferred)

File Measurement & Sizes

Margins

Color: Brings design to life. Helps establish your brand by using selected color palette.

Blank Space: Use to create depth and to bring consumer eyes to pieces of information you want them to see.

Typography: Create interesting designs by utilizing different styled fonts, bold & italics function as well as letter and line spacing.

Graphics/Images: Gives consumers an immediate idea of what your flier is about.

use mixing serif & san-serif fonts, contrast, and visual hierarchy to create visually compelling designs

Shape & Lines: Helps define space and separate pieces of information. Creates visual texture.

color.adobe.comcoolors.cocanva.com/color-palette

Dafont.comfontsquirrel.comfontspace.com

Created by Katie Male-Riordan

gimp.org (Download)canva.compixlr.comApp Store Link

App Store Link

adlib.infosuperlibrarymarketing.comlibrariandesignshare.org

creativemarket.comstock.adobe.comadobe.com

adobe.com