By Erica Burson, Shota Ikegami, Regan Ruhl

  Procter & Gamble   Not considered a potato chip   Name found out of a phone book   Sold in over 30 countries

  1970s- Newfangled Chips www.youtube.com/watch?v=akGnNkJyKKA

  1980s- Once you taste the flavor then you get the fever

http://www.youtube.com/watch?v=0LsfUCaofLo&feature=related

  1990s to 2000- ◦  Once you pop you just can’t stop ◦  Once you pop the fun won’t stop http://www.youtube.com/watch?v=y41Sqh5s_YY

  Lay’s Chips ◦  Continence

  Kettle Chips ◦  All-natural products

Advertising will convince males ages 6 to 25 who eat snacks that Pringles will provide a visible difference in quality, flavor, and value.

Support will be that Pringles’ cylinder shaped can protects the estimated 90 crisps. The air tight seal found on all of Pringles 17 distinct flavors locks in the value found in each can.

  Survey 1 Results   Survey 2 Results

The tone for Pringles will be in your face, trendy and upbeat. It will convey the message that Pringles can bring excitement into anyone’s life.

  Buy 2 Flavors and Get the Third FREE   Free Samples of New Flavors   Collect the Proof of Purchase from 5 Flavors of

Pringles and Send in for Free Concert Ticket

  Best Band Contest   Flag Football Tournament   Athletic Events   Sponsor a Concert

  Rock with Pringles   Dress up your Pringles   Rock Band Contest   Flare Contest with Pringles

  Rock with Pringles   Flash Mob   Bathroom Ad   Guerilla Marketing

  Sports Stations   Rock Stations   Alternative Stations

o  Men’s Journal o  ESPN o  Sports Illustrated o  GQ o  Details

  ESPN   NFL Network   MTV   FOX   ABC